Digital Marketing Specialist in London

Location: Hybrid - London or Kettering (1 day per week in the office)

Reports to: Digital Marketing Manager

About the role

We are looking for a proactive, practical and results-focused Digital Marketing Specialist who can think strategically but is equally comfortable getting things done. You will be data-driven and confident working across campaigns, data, CRM, reporting and user journeys, helping the Digital Marketing team improve lead generation, campaign performance and digital marketing effectiveness.

Responsibilities

• Launch, optimise and report on multi-channel digital campaigns (paid search, social, retargeting, SEO).
• Translate business objectives into measurable digital marketing plans with clear KPIs, budgets, and performance reporting.
• Support the setup of landing pages, forms, tracking links, campaigns and automation where required.
• Use tools to monitor performance, identify issues and recommend improvements.
• Build and maintain dashboards and reports that turn campaign and website data into clear, actionable insight for non-specialist stakeholders.
• Work proactively in a fast-moving environment, helping to improve processes, reduce manual work and create clearer ways of working.

About you

We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience.

We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.

Key Skills

• Hands-on experience planning and optimising digital campaigns.
• Strong understanding of landing pages, forms, tracking, digital acquisition journeys and conversion optimisation.
• Proficiency in Google Ads, Social Ads, GA, GTM, Looker Studio, SEMRush and Salesforce.
• Confident using AI (Gemini) to improve planning, workflows, and efficiency.
• Strong analytical skills to turn complex data into clear insight.
• Ability to manage multiple priorities, take ownership, and work independently.
• Comfortable working in an environment where processes are developing, with the ability to create structure and solve problems.
• Excellent stakeholder management, campaign quality control and GDPR awareness.
• Copywriting skills are desirable.

Why CMI

Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the forefront of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not-for-profit, Sunday Times Best Company To Work for 2024, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.

It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:

• Flexible working - We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers.
• 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday.
• Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support.
• Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join.
• CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice.
• Rewards and Recognition scheme - cash prizes awarded to employees throughout the year.
• Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months.

About us

The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.

Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way. We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.