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- Tasks: Lead innovative member journeys and boost retention through data-driven insights.
- Company: Join a forward-thinking team at CMI, promoting inclusivity and individuality.
- Benefits: Enjoy flexible working hours, 21 days holiday, and a competitive benefits package.
- Why this job: Make a real impact on member experiences and drive positive change in leadership skills.
- Qualifications: Experience in CRM, data analysis, and strong communication skills required.
- Other info: Dynamic role with opportunities for personal growth and collaboration.
The predicted salary is between 40000 - 50000 £ per year.
Location: Flexible. This role can be home-based or hybrid at one of our offices in Kettering or London. There will be occasional travel required for meetings and organisational events.
Reports to: Member Retention Manager
Closing Date: 17th April 2026
About the role:
The Membership Lifecycle Manager will manage the creation, innovative development, and ongoing monitoring of CMI's key member and learner lifecycle journeys (welcome, onboarding, renewal, conversion) to boost overall member retention. This role aims to meet membership retention targets by using data-driven insights to personalize lifecycle moments across channels, track their impact, and continually evolve the member experience to reduce turnover.
Responsibilities:
- CRM Programme Leadership: Lead, develop, and manage automated CRM programmes for key member/learner lifecycle moments (welcome, onboarding, renewal, conversion), monitoring reporting for improvements.
- Journey Monitoring & Retention: Track the cross-channel membership lifecycle to gain insights, inform journey improvements, understand renewal drivers, and embed a compelling value proposition to enhance retention.
- Optimisation & Testing: Drive lifecycle optimisation through experimentation, benchmarking, and industry trend awareness to boost renewal/conversion rates.
- Audience Segmentation & Expertise: Segment CMI members/learners to tailor key lifecycle messages and act as a CMI Membership product expert to align messaging across all audiences.
- Insight Generation & Agile Strategy: Generate regular insights from journey analysis, surveys, and focus groups to improve experience, and maintain an agile strategy, adapting CMI communication quickly to maximise conversion and retention.
About you:
We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience.
We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’ with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
Strategic CRM & Lifecycle Leadership: Design and scale automated, end-to-end customer journeys (onboarding, retention, win-back) to improve churn and conversion rates.
Data-Driven Insight & Segmentation: Use complex data to create meaningful segments and translate insights into tailored, multi-channel messaging (Email, SMS, Postal) for specific personas.
Experimentation & Optimisation Mindset: Strong background in A/B testing, benchmarking, and CRO, with a focus on current industry trends.
Cross-Functional Stakeholder Management: Exceptional communication and proven ability to build partnerships across departments, aligning product value with marketing execution.
Agile Analytical Skills: Proficient in generating actionable reports from journey data and qualitative feedback (surveys/focus groups), and quickly adapting strategies based on performance.
Why CMI:
It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:
- Flexible working – We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers.
- 21 days’ holiday + 8 days’
Membership Lifecycle Manager in Kettering employer: Chartered Management Institute
Contact Detail:
Chartered Management Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Lifecycle Manager in Kettering
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just a fit for the role, but also for their team. We want to see your passion shine through!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reinforce your interest in joining us at CMI.
We think you need these skills to ace Membership Lifecycle Manager in Kettering
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in managing member lifecycle journeys. Use keywords from the job description to show that you understand what we're looking for.
Show Your Passion: We want to see your enthusiasm for enhancing member experiences! Share specific examples of how you've made a positive impact in previous roles, especially in retention or CRM strategies.
Be Data-Driven: Since this role involves using data to inform decisions, include any relevant metrics or insights from your past work. Show us how you've used data to drive improvements in member engagement or retention.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Chartered Management Institute
✨Know Your Member Lifecycle
Before the interview, dive deep into understanding the member lifecycle journeys mentioned in the job description. Familiarise yourself with concepts like onboarding, renewal, and conversion. This will help you speak confidently about how you can enhance these processes.
✨Showcase Your Data Skills
Since this role relies heavily on data-driven insights, be prepared to discuss your experience with data analysis and segmentation. Bring examples of how you've used data to inform decisions or improve retention rates in previous roles.
✨Demonstrate Your Agile Mindset
The company values agility, so be ready to share instances where you've adapted strategies based on feedback or performance metrics. Highlight your experimentation mindset, especially if you have experience with A/B testing or optimisation.
✨Communicate Cross-Functionally
This role requires collaboration across departments, so think of examples that showcase your communication skills. Be ready to discuss how you've built partnerships in past roles and how you align product value with marketing execution.