At a Glance
- Tasks: Lead content strategy and create engaging digital learning experiences for managers and leaders.
- Company: Join a not-for-profit recognised as a Best Company To Work for 2024.
- Benefits: Flexible working hours, generous holiday, and comprehensive wellbeing support.
- Other info: Collaborative culture with opportunities for professional growth and community engagement.
- Why this job: Shape the future of management education and make a real impact on leaders' skills.
- Qualifications: Extensive experience in content strategy and a passion for leadership development.
The predicted salary is between 70000 - 75000 £ per year.
Location: Home-based with travel to our London or Kettering offices as required for meetings and team events.
Reports to: Chief Product & Marketing Officer
Salary: £70,000 - 75,000 plus excellent benefits & car allowance
Closing Date: 31st July 2026
About the role
This senior leadership position requires an expert storyteller who can translate market insights, policy shifts, and employer needs into high-impact digital learning / user experiences. You will shape and lead a small team to build a premium content portfolio that fuels partner renewals, maximises member and learner activation, accelerates the market adoption of flagship product suites and ultimately creates more, better qualified managers and leaders.
Responsibilities
- Content Strategy: Formulate and execute the overarching digital content strategy for CMI Thrive, ensuring alignment with the CMI Professional Standard and product portfolio as well as CMI’s strategic objectives.
- New Product Development: Drive adoption of new products, including the CMI Leadership Academy, Future Leaders Academy, and Leadership for AI qualification suites, by creating, sourcing, and curating content and e-learning for training providers and learners.
- UX: Deliver a top-tier user experience via CMI Thrive's content, communities, and mentoring to build a digital value proposition for core products, driving platform engagement, learner conversion, and guiding managers toward Chartered Manager (CMgr) status.
- Use of AI: Use generative artificial intelligence safely and effectively to automate content curation and recontextualise materials for diverse sectors and audiences.
- Thought Leadership & Brand Voice: Develop high-profile, original, CMI-owned content that amplifies CMI's brand and established position as the industry thought leader in management and leadership.
- Community Engagement: Cultivate relationships with CMI’s networks, external experts, and influencers to bring exclusive, high-value content to the platform.
- Content lifecycle management: Regularly audit CMI Thrive’s content, remove expired assets and ensure relevancy and recency.
- Performance & ROI Measurement: Monitor external content performance benchmarks, organic engagement data, and learner analytics to demonstrate clear behavioural impact and business results to CMI partners.
- Team Leadership: Mentor and manage direct reports, fostering a culture of innovation, data-driven decision-making, and customer-centricity.
About you
We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
Extensive experience leading content strategy / content marketing, within a high-growth B2B or digital/marketing agency environment.
In depth knowledge of UX best practice to drive user engagement.
Proven track record of launching successful content initiatives that drive measurable customer retention, community engagement, brand authority, and revenue growth.
Deep understanding of modern, digital content production and management including the use of AI in content personalisation and contextualisation.
Demonstrated ability to take a data-driven approach and gather unstructured customer feedback and transform it into structured, scalable digital pathways that meet clear market needs.
Superb communication and presentation skills, with the ability to collaborate effectively across a range of internal and external stakeholders.
Thrives working at pace, with a pragmatic, agile approach.
Passionate about CMI’s mission of turning accidental managers into conscious, inclusive leaders.
Why CMI
We are a not-for-profit, Sunday Times Best Company To Work for 2024, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.
Benefits
- Flexible working - We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers.
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday.
- Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support plus private healthcare options.
- Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join.
- CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice.
- Rewards and Recognition scheme - cash prizes awarded to employees throughout the year.
- Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months.
Head of Content employer: Chartered Management Institute
At CMI, we pride ourselves on being an inclusive employer that values diversity and individuality, creating a supportive and forward-thinking environment for all team members. With flexible working arrangements, generous holiday allowances, and a strong focus on employee wellbeing, we offer numerous opportunities for personal and professional growth, making us an excellent choice for those looking to build a rewarding career in PR. Our London Kingsway office serves as a vibrant hub for collaboration, ensuring you have the resources and support needed to thrive in your role as a Junior Press Officer.
Contact Details:
Chartered Management Institute Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
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Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Chartered Management Institute looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
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✨Apply Directly Via Company Websites
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We think you need these skills to ace Head of Content
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Chartered Management Institute, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Chartered Management Institute and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Chartered Management Institute
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Chartered Management Institute might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Chartered Management Institute.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
