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- Tasks: Manage member journeys and boost retention through innovative strategies and data insights.
- Company: Join a Sunday Times Best Company to Work for 2024, focused on professional development.
- Benefits: Flexible working hours, generous holiday, mental health support, and a competitive pension scheme.
- Why this job: Make a real impact on member experiences while working in a supportive and inclusive environment.
- Qualifications: Experience in CRM management, data analysis, and a passion for enhancing user journeys.
- Other info: Dynamic role with opportunities for growth and fresh ideas welcomed.
The predicted salary is between 40000 - 50000 £ per year.
Location: Flexible. This role can be home-based or hybrid at one of our offices in Kettering or London. There will be occasional travel required for meetings and organisational events.
The Membership Lifecycle Manager will manage the creation, innovative development, and ongoing monitoring of CMI's key member and learner lifecycle journeys (welcome, onboarding, renewal, conversion) to boost overall member retention. This role aims to meet membership retention targets by using data-driven insights to personalize lifecycle moments across channels, track their impact, and continually evolve the member experience to reduce turnover.
- CRM Programme Leadership: Lead, develop, and manage automated CRM programmes for key member/learner lifecycle moments (welcome, onboarding, renewal, conversion), monitoring reporting for improvements.
- Journey Monitoring & Retention: Optimisation & Testing.
- Insight Generation & Agile Strategy: Generate regular insights from journey analysis, surveys, and focus groups to improve experience, and maintain an agile strategy, adapting CMI communication quickly to maximise conversion and retention.
- Strategic CRM & Lifecycle Leadership: Design and scale automated, end-to-end customer journeys (onboarding, retention, win-back) to improve churn and conversion rates.
- Data-Driven Insight & Segmentation: Use complex data to create meaningful segments and translate insights into tailored, multi-channel messaging (Email, SMS, Postal) for specific personas.
- Agile Analytical Skills: Proficient in generating actionable reports from journey data and qualitative feedback (surveys/focus groups), and quickly adapting strategies based on performance.
We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2024, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.
We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:
- Flexible working: We are not a traditional 9 to 5, we are flexible with what hours you work and when you work.
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period: with annual leave days increasing with length of service and the opportunity to buy and sell holiday.
- Wellbeing and mental health: in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support.
- Inclusion at our core: Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join.
- Rewards and Recognition scheme: cash prizes awarded to employees throughout the year.
- Pension: we add an extra 6% of your gross salary to your pension pot every month after 3 months.
The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.
Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way.
Membership Manager - Home Based in England employer: Chartered Management Institute
Contact Detail:
Chartered Management Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Manager - Home Based in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see how you fit in, so show us you understand our mission and values!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Membership Manager. Highlight your experience with CRM and data-driven insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Membership Manager - Home Based in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Membership Manager. Highlight your experience with CRM programmes and data-driven insights, as these are key for us. Personalising your application shows you understand what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about member retention and how your skills align with our mission. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: We love data-driven insights! In your application, mention specific examples where you've used analytics to improve member experiences or retention rates. This will demonstrate your ability to adapt strategies based on performance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Chartered Management Institute
✨Know Your Membership Lifecycle
Familiarise yourself with the key member and learner lifecycle journeys mentioned in the job description. Be ready to discuss how you would enhance these experiences using data-driven insights. Show that you understand the importance of retention and how your strategies can make a difference.
✨Showcase Your CRM Expertise
Prepare examples of your experience with CRM programmes, especially in automating member journeys. Highlight any successful projects where you led or contributed to CRM initiatives, focusing on how they improved retention and conversion rates.
✨Be Data-Driven
Since this role relies heavily on data analysis, come prepared with examples of how you've used data to inform decisions in previous roles. Discuss your experience with A/B testing and how you've adapted strategies based on performance metrics.
✨Emphasise Agility and Adaptability
The job requires an agile approach to strategy. Be ready to share instances where you've quickly adapted to changes or feedback. This could be from surveys or focus groups, so think about how you can demonstrate your ability to pivot and improve member experiences.