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- Tasks: Lead innovative member journeys and boost retention through data-driven insights.
- Company: Join CMI, a dynamic not-for-profit with a collaborative culture.
- Benefits: Flexible working, 21 days holiday, wellbeing support, and professional development opportunities.
- Why this job: Make a real impact on member experiences and drive positive change in management.
- Qualifications: Experience in CRM, data analysis, and strong communication skills required.
- Other info: Inclusive environment celebrating diversity and offering excellent career growth.
The predicted salary is between 40000 - 40000 £ per year.
Location: Flexible. This role can be home-based or hybrid at one of our offices in Kettering or London. There will be occasional travel required for meetings and organisational events.
Reports to: Member Retention Manager
Salary: £40,000 plus excellent benefits
Closing Date: 17th April 2026
About the role: The Membership Lifecycle Manager will manage the creation, innovative development, and ongoing monitoring of CMI's key member and learner lifecycle journeys (welcome, onboarding, renewal, conversion) to boost overall member retention. This role aims to meet membership retention targets by using data-driven insights to personalize lifecycle moments across channels, track their impact, and continually evolve the member experience to reduce turnover.
Responsibilities:
- CRM Programme Leadership: Lead, develop, and manage automated CRM programmes for key member/learner lifecycle moments (welcome, onboarding, renewal, conversion), monitoring reporting for improvements.
- Journey Monitoring & Retention: Track the cross-channel membership lifecycle to gain insights, inform journey improvements, understand renewal drivers, and embed a compelling value proposition to enhance retention.
- Optimisation & Testing: Drive lifecycle optimisation through experimentation, benchmarking, and industry trend awareness to boost renewal/conversion rates.
- Audience Segmentation & Expertise: Segment CMI members/learners to tailor key lifecycle messages and act as a CMI Membership product expert to align messaging across all audiences.
- Insight Generation & Agile Strategy: Generate regular insights from journey analysis, surveys, and focus groups to improve experience, and maintain an agile strategy, adapting CMI communication quickly to maximise conversion and retention.
About you: We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience. We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
Strategic CRM & Lifecycle Leadership: Design and scale automated, end-to-end customer journeys (onboarding, retention, win-back) to improve churn and conversion rates.
Data-Driven Insight & Segmentation: Use complex data to create meaningful segments and translate insights into tailored, multi-channel messaging (Email, SMS, Postal) for specific personas.
Experimentation & Optimisation Mindset: Strong background in A/B testing, benchmarking, and CRO, with a focus on current industry trends.
Cross-Functional Stakeholder Management: Exceptional communication and proven ability to build partnerships across departments, aligning product value with marketing execution.
Agile Analytical Skills: Proficient in generating actionable reports from journey data and qualitative feedback (surveys/focus groups), and quickly adapting strategies based on performance.
Why CMI: Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the forefront of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2024, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.
It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:
- Flexible working - We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers.
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday.
- Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support.
- Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join.
- CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice.
- Rewards and Recognition scheme - cash prizes awarded to employees throughout the year.
- Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months.
About us: The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.
Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way. We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
Membership Lifecycle Manager in England employer: Chartered Management Institute
Contact Detail:
Chartered Management Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Lifecycle Manager in England
✨Tip Number 1
Network like a pro! Reach out to current or former employees on LinkedIn and ask about their experiences. This can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by researching CMI's values and recent projects. Show us that you're not just another candidate; demonstrate your passion for making a positive difference in management and leadership.
✨Tip Number 3
Practice your answers to common interview questions, but keep it natural. We want to see your personality shine through, so don’t be afraid to share your unique insights and experiences!
✨Tip Number 4
Follow up after your interview with a thank-you email. It’s a simple gesture that shows your appreciation and keeps you fresh in our minds as we make our decision.
We think you need these skills to ace Membership Lifecycle Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Membership Lifecycle Manager. Highlight your experience with CRM programmes and data-driven insights, as these are key to boosting member retention.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for enhancing member experiences. Share specific examples of how you've successfully managed lifecycle journeys in the past, and don’t forget to mention your alignment with our core values!
Showcase Your Analytical Skills: Since this role involves generating insights from data, be sure to include any relevant experience you have with A/B testing, segmentation, or reporting. We want to see how you can use data to drive decisions!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at Chartered Management Institute
✨Know Your Data
As a Membership Lifecycle Manager, you'll be working with data-driven insights. Make sure you brush up on your data analysis skills and be ready to discuss how you've used data in past roles to drive member retention and engagement.
✨Showcase Your CRM Expertise
Familiarise yourself with CRM systems and be prepared to talk about your experience in managing automated programmes. Highlight any specific projects where you led CRM initiatives that improved member journeys or retention rates.
✨Demonstrate Your Agile Mindset
The role requires an agile approach to strategy. Be ready to share examples of how you've adapted strategies based on performance data or feedback. This shows your ability to pivot quickly and effectively in a fast-paced environment.
✨Align with CMI's Values
CMI values passion, practicality, progressiveness, and professionalism. Think of examples from your career that reflect these values and be prepared to discuss how you can contribute to their culture and mission during the interview.