Group Marketing Director in London

Group Marketing Director

Hybrid, London - City

Full time, Permanent

Salary: £96,000 - £106,000

Your role:

As Group Marketing Director, you will shape and deliver the Chartered Insurance Institute's marketing strategy across the UK and international markets, ensuring activity is aligned to organisational priorities, growth ambitions and public value. Leading a centre of excellence for marketing, you will bring together product and customer marketing, integrated campaigns, digital experience and audience engagement to strengthen the CII's reputation, broaden its reach and deepen relationships with members, customers and partners.

Working closely with the Executive Leadership Team and senior stakeholders, you will drive insight-led, audience-focused marketing that supports growth across membership, learning and professional development. You will ensure the CII's brand, value proposition and voice are consistently expressed across campaigns, communications, partnerships and events, while positioning the Institute as a leading professional body in the UK and an internationally recognised authority on professional standards.

You'll also play a key role in advancing a modern, data-driven marketing function, using audience insight, marketing technology and automation to enhance targeting, engagement and performance. Alongside leading and developing a high-performing team, you will oversee agency partnerships and external suppliers, ensuring marketing activity delivers impact, innovation and value for money.

You:

• You are a strategic marketing leader who enjoys translating organisational objectives into impactful, audience-focused marketing strategies that deliver measurable results.
• You combine strong commercial awareness with a deep understanding of customer, member and market insights, using data to inform decisions and optimise performance.
• You are experienced in leading integrated, multi-channel campaigns that strengthen brand visibility, grow engagement and support acquisition, retention and advocacy.
• You are comfortable operating at a senior level, influencing stakeholders, building partnerships and providing trusted marketing counsel to executive leaders.
• You bring a modern marketing mindset, leveraging digital channels, marketing technology, automation and analytics to enhance audience experiences and business outcomes.
• You are an inclusive and motivational leader who develops high-performing teams, fosters collaboration and creates a culture of continuous improvement and accountability.

Interview process:

We understand that taking time to prepare for and to attend interviews is a big commitment and want the process to be as transparent as possible.

You can expect the following process from us:

• A short, introductory phone call from our Talent Acquisition Advisor.
• A formal two-stage interview process with the representatives of the Markets and Opportunities leadership and the People and Culture team.

Applications will be reviewed and progressed on a rolling basis.

Next steps:

If you would like to explore this opportunity with us for the next step in your career, we look forward to receiving your application through the Apply feature at the top of this advert.

If you have any queries or you would like to see the full JD, please get in touch on ukjobs@cii.co.uk.

We are an inclusive employer and welcome applications from all backgrounds. If you require any reasonable adjustments during the recruitment process, please let us know. We are committed to ensuring all candidates have equal access and opportunity, in line with the Equality Act 2010.

Please note: At the CII, we work with a carefully selected Preferred Supplier List (PSL) for recruitment. We do not accept speculative CVs and kindly request that agency recruiters do not contact our managers directly, to ensure a consistent and properly coordinated recruitment process.

If you are interested in working with us in the future, please contact ukjobs@cii.co.uk. We review our PSL at set intervals and are happy to retain details for consideration when opportunities arise.

Agencies who do not follow this process will be excluded from any future opportunities to work with us, including PSL reviews

The overarching purpose of the Chartered Insurance Institute (‘the Institute’) is to educate and support our members to deliver services to the highest professional standards and to advocate for the public good. By doing this the Institute builds and maintains public trust in the insurance, financial planning, and mortgage advice professions.

Our vision is that CII and PFS professionals build a world which delivers ever greater financial resilience for individuals and societies more broadly.