At a Glance
- Tasks: Drive performance and lead a sales team in North East London.
- Company: Join Diageo, a world-class leader in beverage alcohol with iconic brands.
- Benefits: Flexible working options, inclusive culture, and opportunities for growth.
- Other info: Embrace diversity and be part of a team that celebrates life every day.
- Why this job: Make an impact in a dynamic environment with top-tier brands.
- Qualifications: Proven commercial experience and strong leadership skills required.
The predicted salary is between 60000 - 75000 € per year.
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands and through acquisitions to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast‑paced environments. Diageo’s portfolio is well‑diversified across price‑tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference.
Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo works. Employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.
Role Dimensions
The Commercial Manager is responsible for driving performance for a specific geographic area as part of the Field & Technical team, delivering total territory management to achieve exceptional execution. The role involves driving On‑Trade share, Diageo NSV, and effective execution. The manager leads a sales and activation team to provide strategic direction across the territory, building plans to win share and deliver exponential on‑trade P&L growth. The manager is the sole leader for the designated area, fully accountable for regional performance, and reports to the Head of Field & Technical.
Top Accountabilities
- Accountable for overall regional Value Share & NSV outcomes, delivered through distribution and execution metrics on a monthly, quarterly and yearly basis.
- Develop market‑leading RTM relationships with the relevant regional sales directors and stakeholders in target RTMs, positioning Diageo as the supplier of choice.
- Responsible for successfully executing how Diageo brands appear in the independent free trade.
- Apply commercial expertise to build investment plans for small‑/medium‑regional groups (in‑direct customers) that create positive ROI and drive executional standards in outlet.
- Manage sales and activation team, including third‑party sales assigned to the area.
- Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, meeting key metrics.
- Create strong cross‑functional relationships with technical, customer marketing and category teams to deliver regional KPIs and ongoing growth.
- Create and foster an inclusive and diverse team culture that drives engagement and shapes the future of the channel.
Ideal Experiences / Qualifications / Capabilities
- Experienced commercial professional with a solid track record of managing P&L and consistently delivering results.
- Strong understanding of commercial relationships, contract negotiations and joint business plans.
- A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership.
- A passion for the on‑trade and the ability to build and leverage strong relationships with business partners internally and externally.
- Track record of building and leading high‑performing, highly engaged teams.
- Motivated to deliver game‑changing performance and the ability to lead teams to exceptional execution.
- Growth mindset and the ability to seek creative solutions to dynamic business challenges.
- Ability to manage senior stakeholders to drive the outcomes required within your region.
- Ability to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of "celebrating life every day everywhere." This purpose is inclusive in nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that to thrive, our team needs diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate, reflecting our broad consumer base. Flexibility is key to success; many of our staff work flexibly, including part‑time, compressed hours and flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Primary Location: 1HQ Worker Type: Regular
Commercial Manager (North East London) employer: Chartered Institute of Procurement and Supply (CIPS)
Diageo is an exceptional employer, offering a dynamic work culture that values diversity and inclusion while fostering employee growth through comprehensive training and development opportunities. As a Commercial Manager in North East London, you will be part of a passionate team dedicated to driving performance and innovation within a globally recognised brand portfolio, all while enjoying the flexibility that supports a healthy work-life balance.
Contact Detail:
Chartered Institute of Procurement and Supply (CIPS) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager (North East London)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local pubs where Diageo brands are served. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the on-trade! When you get the chance to chat with potential employers, make sure to highlight your love for the industry and how you can drive performance. They want to see that fire in you!
✨Tip Number 3
Prepare for those interviews by knowing your numbers! Brush up on your P&L management skills and be ready to discuss how you've driven growth in previous roles. Data-driven insights are key to impressing the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Commercial Manager role!
We think you need these skills to ace Commercial Manager (North East London)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Commercial Manager role. Highlight your experience in managing P&L and driving growth, as these are key aspects of the job. We want to see how your skills align with what Diageo is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the on-trade and how you can contribute to Diageo's success. Be sure to mention any relevant relationships you've built in the industry.
Showcase Your Leadership Skills:As a Commercial Manager, you'll be leading teams, so make sure to highlight your leadership experience. Share examples of how you've motivated and developed teams in the past. We love to see candidates who can inspire others!
Apply Through Our Website:Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows us that you're serious about joining the Diageo team. We can't wait to see your application!
How to prepare for a job interview at Chartered Institute of Procurement and Supply (CIPS)
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of P&L management and key performance metrics. Brush up on your financial acumen and be ready to discuss how you've driven growth in previous roles using data-driven insights.
✨Showcase Your Relationship Skills
Diageo values strong commercial relationships, so prepare examples of how you've built and maintained partnerships with stakeholders. Think about specific instances where your relationship-building skills led to successful outcomes or increased market share.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and creativity in dynamic business situations. Prepare to discuss how you've tackled challenges in the past, particularly in the on-trade sector, and what strategies you employed to achieve success.
✨Emphasise Team Leadership
As you'll be managing a sales and activation team, highlight your experience in coaching and developing high-performing teams. Share specific examples of how you've motivated your team to exceed targets and fostered an inclusive culture that drives engagement.
