At a Glance
- Tasks: Drive performance and lead a sales team in North East London.
- Company: Join Diageo, a global leader in beverage alcohol with iconic brands.
- Benefits: Flexible working options, competitive salary, and a diverse culture.
- Other info: Embrace diversity and grow your career with us.
- Why this job: Make an impact in a dynamic environment with top-tier brands.
- Qualifications: Proven commercial experience and strong leadership skills required.
The predicted salary is between 55000 - 65000 € per year.
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands and through acquisitions to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast‑paced environments. Diageo’s portfolio is well‑diversified across price‑tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference. Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo works. Employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.
Role Dimensions
The Commercial Manager is responsible for driving performance for a specific geographic area as part of the Field & Technical team, delivering total territory management to achieve exceptional execution. The role involves driving On‑Trade share, Diageo NSV, and effective execution. The manager leads a sales and activation team to provide strategic direction across the territory, building plans to win share and deliver exponential on‑trade P&L growth. The manager is the sole leader for the designated area, fully accountable for regional performance, and reports to the Head of Field & Technical.
Top Accountabilities
- Accountable for overall regional Value Share & NSV outcomes, delivered through distribution and execution metrics on a monthly, quarterly and yearly basis.
- Metrics include retaining and winning contracted accounts, winning distribution and increasing rate of sale, winning pouring status and menu visibility, executing branded activation, improving Guinness quality scores for the region and delivering Diageo One acquisition and engagement outcomes.
- Develop market‑leading RTM relationships with the relevant regional sales directors and stakeholders in target RTMs, positioning Diageo as the supplier of choice.
- Responsible for successfully executing how Diageo brands appear in the independent free trade.
- Apply commercial expertise to build investment plans for small‑/medium‑regional groups (in‑direct customers) that create positive ROI and drive executional standards in outlet.
- Manage sales and activation team, including third‑party sales assigned to the area.
- Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, meeting key metrics.
- Create strong cross‑functional relationships with technical, customer marketing and category teams to deliver regional KPIs and ongoing growth.
- Create and foster an inclusive and diverse team culture that drives engagement and shapes the future of the channel.
Ideal Experiences / Qualifications / Capabilities
- Experienced commercial professional with a solid track record of managing P&L and consistently delivering results.
- Strong understanding of commercial relationships, contract negotiations and joint business plans.
- A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership.
- A passion for the on‑trade and the ability to build and leverage strong relationships with business partners internally and externally.
- Track record of building and leading high‑performing, highly engaged teams.
- Motivated to deliver game‑changing performance and the ability to lead teams to exceptional execution.
- Growth mindset and the ability to seek creative solutions to dynamic business challenges.
- Ability to manage senior stakeholders to drive the outcomes required within your region.
- Ability to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of "celebrating life every day everywhere." This purpose is inclusive in nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that to thrive, our team needs diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate, reflecting our broad consumer base. Flexibility is key to success; many of our staff work flexibly, including part‑time, compressed hours and flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Primary Location: 1HQ Worker Type: Regular
Commercial Manager (North East London) employer: Chartered Institute of Procurement and Supply (CIPS)
Diageo is an exceptional employer, offering a dynamic work culture that prioritises inclusivity and diversity while fostering employee growth through comprehensive training and development opportunities. As a leader in the beverage alcohol industry, employees benefit from working with iconic brands and are empowered to drive performance in a supportive environment that values collaboration and innovation. Located in North East London, Diageo provides a vibrant setting for professionals to thrive and make a meaningful impact in their roles.
Contact Detail:
Chartered Institute of Procurement and Supply (CIPS) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager (North East London)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to current Diageo employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Diageo's brands and recent news. Be ready to discuss how your experience aligns with their goals, especially around driving performance and managing teams. Show them you’re passionate about the on-trade!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Focus on articulating your achievements and how you've driven growth in previous roles. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind for the hiring team.
We think you need these skills to ace Commercial Manager (North East London)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Commercial Manager role. Highlight your experience in managing P&L and driving growth, as these are key aspects of the job. We want to see how your skills align with what Diageo is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the on-trade and your ability to build strong relationships. Let us know why you’re excited about the opportunity at Diageo and how you can contribute to their success.
Showcase Your Achievements:When detailing your past experiences, focus on specific achievements that demonstrate your ability to drive performance and deliver results. Numbers speak volumes, so include metrics where possible to back up your claims!
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Chartered Institute of Procurement and Supply (CIPS)
✨Know Your Brands
Before the interview, dive deep into Diageo's impressive portfolio. Familiarise yourself with their top brands like Johnnie Walker and Smirnoff, and understand their market positioning. This knowledge will help you demonstrate your passion for the on-trade and show that you're ready to represent their products effectively.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience managing P&L and driving growth. Think of specific examples where you've successfully negotiated contracts or built joint business plans. Highlighting these experiences will show that you have the commercial expertise needed for the role.
✨Demonstrate Leadership Skills
As a Commercial Manager, you'll be leading a team. Share examples of how you've motivated and developed teams in the past. Discuss your approach to fostering an inclusive culture and how you've driven engagement among team members. This will illustrate your capability to lead high-performing teams.
✨Prepare for Data-Driven Discussions
Expect to talk about how you've used data to drive decisions in previous roles. Be ready to explain how you've translated insights into actionable strategies that led to growth. This will show your analytical skills and your ability to diagnose and fix issues effectively.
