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- Tasks: Drive eCommerce growth and optimise online performance for NAPA Auto Parts websites.
- Company: Join a leading automotive parts distributor with a strong market presence.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams and influence key business decisions.
- Why this job: Make a real impact in the fast-paced world of eCommerce and digital marketing.
- Qualifications: 5+ years in eCommerce or digital marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data‑led digital growth strategy. The successful candidate will combine strategic planning with hands‑on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager‑level role with direct accountability for online marketing performance and significant cross‑functional influence.
Key Accountabilities
- Web Performance Ownership
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
- Identify risks and opportunities through data analysis and market insight.
- Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Lead the SEO strategy (technical, on‑page, content and authority building).
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
- Use performance data to refine promotional effectiveness and margin contribution.
- Oversee all non‑product digital content to ensure consistency of brand voice and messaging.
- Develop high‑performing landing pages to support lead generation and customer growth.
- Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Provide regular performance updates and actionable recommendations to senior stakeholders.
- Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
- Embed a test‑and‑learn culture across digital activity.
- Act as the primary marketing owner of the online estate.
- Collaborate closely with IT / Wider Digital Team, Marketing, Product & Pricing, Supply Chain, Sales & Store Operations.
- Influence stakeholders through data‑driven insight and commercial reasoning.
- Ensure digital activity supports broader business and network objectives.
Required Experience & Skills
- Bachelor's degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years' experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
Preferred Experience
- Multi‑site or multi‑brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
Key Competencies
- Commercial ownership mindset
- Strategic thinking with operational execution capability
- Data‑driven decision‑making
- Strong cross‑functional collaboration and influence
- Customer‑centric approach
- Results‑focused and accountable
Alliance Automotive Group is an equal opportunities employer.
eCommerce Manager in Birmingham employer: Chartered Institute of Procurement and Supply (CIPS)
Contact Detail:
Chartered Institute of Procurement and Supply (CIPS) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the eCommerce space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your eCommerce achievements. Include case studies of successful campaigns you've managed, showcasing your data-driven strategies and results. This will make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Understand their current eCommerce strategies and think about how you can contribute. Bring fresh ideas to the table during your interview to show you’re ready to hit the ground running!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience in SEO, digital marketing, and analytics. Let us know how you can drive traffic and conversion for our NAPA Auto Parts websites!
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Manager role. Highlight your experience in digital marketing, SEO strategies, and any relevant metrics you've owned. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about eCommerce and how you can drive growth for our NAPA Auto Parts websites. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any tools you're proficient in, like Google Analytics. We love candidates who can turn data into actionable insights, so share examples of how you've done this before!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Chartered Institute of Procurement and Supply (CIPS)
✨Know Your Numbers
As an eCommerce Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like conversion rates, average order value, and customer acquisition costs. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Digital Strategy Skills
Prepare to talk about your experience with SEO, paid media, and digital merchandising. Have specific examples ready that demonstrate how you've developed and executed successful digital strategies. This will show that you can align with the company's goals.
✨Understand the Brand and Market
Research Alliance Automotive Group and its position in the automotive parts market. Familiarise yourself with their competitors and think about how you can help enhance their online presence. Showing that you understand the brand will set you apart.
✨Cross-Functional Collaboration
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with IT, marketing, and sales teams in the past. Highlight your ability to influence stakeholders with data-driven insights to demonstrate your leadership potential.