At a Glance
- Tasks: Lead innovative marketing campaigns and drive engagement for top business education brands.
- Company: Join the Chartered Association of Business Schools, a leader in UK business education.
- Benefits: Enjoy hybrid working, generous leave, pension, and wellness support.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make a real impact in the education sector while developing your marketing skills.
- Qualifications: Proven experience in B2B marketing and campaign management is essential.
The predicted salary is between 60000 - 62000 £ per year.
Location: London (40 Queen Street, EC4R 1DD) with hybrid working (2 days office / 3 days remote)
Salary: £60,000 – £62,000 per annum plus generous annual leave and pension. Salary will be determined based on skills, experience and alignment with the role, in line with our pay policy.
Contract: Full-time, permanent
About the Chartered Association of Business Schools
The Chartered Association of Business Schools (Chartered ABS) is the voice of the UK’s business and management education sector. We represent and support business schools across the UK, championing their contribution to economic growth, productivity, innovation and leadership development. Through our membership services, events, professional development programmes, research and policy engagement, we help business schools maintain world-class standards and create opportunities for collaboration with business, government and higher education leaders.
We are now seeking an experienced and commercially minded Senior Marketing & Communications Manager to lead our marketing performance, strengthen engagement across our brands and drive growth through insight-led campaigns.
Role Summary
Reporting to the Director of Communications & External Relations, this is a key leadership role responsible for developing and delivering marketing strategies across the Chartered ABS, Small Business Charter and Certified Management & Business Educator (CMBE) brands. You will lead multi-channel campaigns that drive event registrations, revenue growth, member engagement and subscription growth. Combining strategic thinking with hands-on delivery, you will use data, audience insight and digital innovation to optimise performance across email, web, social media and CRM channels. A key focus will be developing the marketing strategy for the CMBE scheme, supporting growth through lead generation, conversion and retention. You will also lead and develop a small marketing team, ensuring high-quality delivery, collaboration and continuous improvement.
Key Responsibilities:
- Lead integrated marketing campaigns for conferences, events, professional development programmes and membership services.
- Develop and optimise marketing strategies to increase engagement, registrations and revenue.
- Own the marketing calendar and ensure effective planning, segmentation and campaign delivery.
- Use CRM data, analytics and performance insights to improve audience engagement and campaign effectiveness.
- Lead the growth strategy for the CMBE scheme, from awareness through to conversion and retention.
- Create compelling marketing copy and content for senior business school and stakeholder audiences.
- Oversee email campaigns, website content, social media activity and digital communications.
- Maintain high editorial standards across communications channels.
- Manage marketing budgets, suppliers and external agencies.
- Lead, support and develop a small, high-performing marketing team.
About You
You will be an experienced marketing and communications professional with a strong track record in B2B marketing, campaign delivery and audience engagement. You will bring:
- Experience delivering successful multi-channel marketing campaigns with measurable results.
- Experience in event marketing and achieving registration or revenue targets.
- Excellent copywriting and editorial skills, with the ability to engage senior audiences.
- Strong analytical capability and experience using CRM, digital platforms and marketing insights to improve performance.
- Experience leading and developing teams.
- Strong organisational skills with the ability to manage multiple priorities and deadlines.
- Commercial awareness and a passion for understanding audiences and delivering value.
- Experience in membership organisations, higher education, professional bodies or similar B2B environments would be advantageous.
Above all, you will be collaborative, creative and data-driven, with the ability to turn insight into impactful marketing that supports our members and organisational goals.
What We Offer
We offer a collaborative and supportive working environment guided by our values of Community Building, Agile Expertise, Authentic Accountability and Purposeful Impact. Our benefits include:
- Hybrid working (minimum two days per week in our central London office)
- Generous annual leave plus bank holidays
- Attractive employer non-contributory pension
- Life assurance and wellbeing support
- Season ticket loans, cycle-to-work scheme and eye care support
- Flexible working arrangements
Closing date: 31 August 2026. The advert may be closed earlier than the advertised date, if we receive a high volume of applications. The Chartered Association of Business Schools is an equal opportunities employer committed to creating an inclusive workplace. We welcome applications from people of all backgrounds and abilities and will provide reasonable adjustments throughout the recruitment process where required.
Senior Marketing & Communications Manager employer: Chartered Association of Business Schools
The Chartered Association of Business Schools is an exceptional employer, offering a supportive and collaborative work culture that prioritises employee growth and development. With a competitive salary, hybrid working options, and a comprehensive benefits package including generous annual leave and wellbeing support, this role as a Junior Accounts Administrator in the heart of London provides a meaningful opportunity to contribute to a purpose-led organisation while advancing your career in finance.
Contact Details:
Chartered Association of Business Schools Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing & Communications Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chartered Association of Business Schools and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chartered Association of Business Schools are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chartered Association of Business Schools on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chartered Association of Business Schools. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing & Communications Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chartered Association of Business Schools. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chartered Association of Business Schools:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chartered Association of Business Schools’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chartered Association of Business Schools
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chartered Association of Business Schools will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chartered Association of Business Schools, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
