At a Glance
- Tasks: Lead marketing strategies to boost awareness and engagement for a national business programme.
- Company: Chartered Association of Business Schools, shaping the future of UK business education.
- Benefits: Competitive salary, hybrid work, professional development, and a supportive culture.
- Other info: Collaborative environment with opportunities to engage with senior stakeholders.
- Why this job: Make a real impact on UK business growth while leading a dynamic marketing team.
- Qualifications: Extensive B2B marketing experience and strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
The Chartered Association of Business Schools is the voice of the UK's business and management education sector, supporting members to maintain world-class standards in teaching, research and enterprise engagement. Through research, training, conferences and national programmes, we help shape and strengthen the future of UK business education and economic growth.
At the heart of our work is the nationally recognised Help to Grow: Management programme — a government-funded initiative designed to help small business leaders develop their leadership skills and grow stronger, more resilient businesses. Delivered through more than 60 business schools across the UK, the programme has already supported over 13,000 business leaders and continues to create lasting impact.
The Opportunity
We are seeking an exceptional Head of Marketing & Communications to lead our Demand Generation team and play a pivotal role in the continued success and growth of the Help to Grow: Management programme. This is an exciting opportunity for a senior marketing leader with strong B2B experience and a passion for delivering purposeful work that contributes directly to the UK economy.
You will lead a team responsible for driving awareness, registrations and engagement across the Help to Grow: Management Course, Help to Grow: Management Essentials, and Alumni Network activities. You will oversee integrated marketing strategy across paid media, PR, content, stakeholder engagement, events and customer journeys—ensuring campaigns deliver measurable impact and excellent value.
Working closely with government teams, business schools and internal stakeholders, you will help shape the future direction of a programme with national reach and influence.
Key Responsibilities:
- Strategic Leadership
- Lead the development and delivery of the annual demand generation strategy.
- Identify opportunities to improve awareness, engagement and registrations.
- Drive innovation by testing new channels and marketing approaches.
- Ensure activity delivers against agreed KPIs and acquisition targets.
- Team Leadership
- Manage and develop a high-performing team of 9, including 5 direct reports.
- Conduct regular 1:1s, team meetings and performance reviews.
- Coach and mentor team members to encourage growth and innovation.
- Foster a collaborative and positive team culture.
- Campaign & Brand Management
- Lead integrated multi-channel campaigns across paid, organic and content channels.
- Own brand guidelines and ensure consistency across all communications.
- Drive the development of messaging frameworks and tone of voice.
- Content & Communications
- Oversee content strategy across websites, campaigns and alumni platforms.
- Lead the use of personas and audience insights to shape campaigns.
- Ensure all content and communications maintain a high editorial standard.
- Oversee SEO strategy and content performance.
- PR & Stakeholder Engagement
- Manage PR agency relationships and alumni-led media opportunities.
- Build strong relationships with delivery partners and government stakeholders.
- Support ambassador and advocacy initiatives.
- Customer Journey & Performance
- Drive improvements in website conversion and nurture journeys.
- Champion a culture of testing, learning and optimisation.
- Use data and reporting to support decision-making and improve results.
- Budget & Reporting
- Manage annual budgets and forecasts.
- Ensure activity delivers strong ROI and cost efficiency.
- Produce regular reporting for internal and external stakeholders.
About You:
You are a commercially minded and strategic marketing leader with a strong track record in B2B communications and demand generation. You bring a balance of strategic thinking and hands-on execution and enjoy working in collaborative, fast-paced environments.
Essential:
- Extensive B2B marketing experience
- Proven success leading multi-channel marketing campaigns
- Significant content marketing and communications experience
- PR campaign and agency management experience
- Excellent copywriting, editing and proofreading skills
- Experience using customer insight and personas to shape campaigns
- Team leadership and people development experience
- Budget ownership and ROI management experience
- Senior stakeholder engagement experience
- Event marketing experience
- Strong analytical and reporting capability
- Understanding of GDPR
Desirable:
- Public sector or government stakeholder experience
- Knowledge of SMEs and the small business market
- Experience managing direct and indirect marketing channels
- Experience with project management platforms such as Monday.com
Why Join Us?
- Hybrid working environment
- Friendly, supportive and collaborative culture
- Opportunity to shape a high-profile national programme
- Meaningful work with direct impact on UK business growth
- Professional development opportunities
- Opportunity to work with senior stakeholders across education, business and government
Please note: Applicants must have the right to work in the UK. Some travel across the UK for business school and alumni events will be required.
Head of Marketing Communications in London employer: Chartered Association of Business Schools
The Chartered Association of Business Schools offers a dynamic and supportive work environment in the heart of London, where you can make a meaningful impact on the future of UK business education. With a strong focus on professional development and a collaborative culture, employees are encouraged to innovate and grow within their roles, particularly in leading initiatives like the Help to Grow: Management programme. Join us to be part of a team that values purpose-driven work and fosters strong relationships across the education and business sectors.
Contact Details:
Chartered Association of Business Schools Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Communications in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to the Help to Grow: Management programme. This will help you tailor your responses and show that you're genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your B2B marketing experience aligns with the role. Highlight specific campaigns you've led and the results achieved. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and hit that apply button!
We think you need these skills to ace Head of Marketing Communications in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing & Communications role. Highlight your B2B experience and any relevant campaigns you've led that align with our mission at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements and metrics that demonstrate your impact in previous roles. We love seeing how you’ve driven awareness and engagement in past campaigns!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about making a difference in the UK business education sector.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Chartered Association of Business Schools
✨Know Your Stuff
Before the interview, dive deep into the Help to Grow: Management programme and understand its impact on UK business education. Familiarise yourself with the latest trends in B2B marketing and demand generation, as well as the specific challenges faced by small businesses.
✨Showcase Your Leadership Skills
Be ready to discuss your experience in managing teams and driving successful marketing campaigns. Prepare examples that highlight your ability to coach and mentor team members, as well as how you've fostered a positive team culture in previous roles.
✨Demonstrate Strategic Thinking
Think about how you would develop and deliver an annual demand generation strategy for the programme. Be prepared to share innovative ideas for improving awareness and engagement, and how you would measure success against KPIs.
✨Engage with Stakeholders
Since this role involves working closely with government teams and business schools, come equipped with examples of how you've successfully engaged with senior stakeholders in the past. Highlight your experience in PR campaign management and building strong relationships with partners.
