At a Glance
- Tasks: Lead marketing strategies to boost awareness and engagement for a national business programme.
- Company: Join the Chartered Association of Business Schools, shaping UK business education.
- Benefits: Enjoy hybrid working, a supportive culture, and impactful work.
- Other info: Opportunity for career growth and collaboration with senior stakeholders.
- Why this job: Make a real difference in the UK economy while leading a dynamic team.
- Qualifications: Proven B2B marketing experience and strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
Location: Hybrid – City of London (minimum 2 days in office)
Contract: Full-time
The Chartered Association of Business Schools is the voice of the UK’s business and management education sector, supporting members to maintain world-class standards in teaching, research and enterprise engagement. Through research, training, conferences and national programmes, we help shape and strengthen the future of UK business education and economic growth.
At the heart of our work is the nationally recognised Help to Grow: Management programme — a government-funded initiative designed to help small business leaders develop their leadership skills and grow stronger, more resilient businesses. Delivered through more than 60 business schools across the UK, the programme has already supported over 13,000 business leaders and continues to create lasting impact.
The Opportunity
We are seeking an exceptional Head of Marketing & Communications to lead our Demand Generation team and play a pivotal role in the continued success and growth of the Help to Grow: Management programme. This is an exciting opportunity for a senior marketing leader with strong B2B experience and a passion for delivering purposeful work that contributes directly to the UK economy.
You will lead a team responsible for driving awareness, registrations and engagement across the Help to Grow: Management Course, Help to Grow: Management Essentials, and Alumni Network activities. You will oversee integrated marketing strategy across paid media, PR, content, stakeholder engagement, events and customer journeys—ensuring campaigns deliver measurable impact and excellent value.
Working closely with government teams, business schools and internal stakeholders, you will help shape the future direction of a programme with national reach and influence.
Key Responsibilities:
- Strategic Leadership
- Lead the development and delivery of the annual demand generation strategy.
- Identify opportunities to improve awareness, engagement and registrations.
- Drive innovation by testing new channels and marketing approaches.
- Ensure activity delivers against agreed KPIs and acquisition targets.
- Manage and develop a high-performing team of 9, including 5 direct reports.
- Conduct regular 1:1s, team meetings and performance reviews.
- Coach and mentor team members to encourage growth and innovation.
- Foster a collaborative and positive team culture.
- Campaign & Brand Management
- Lead integrated multi-channel campaigns across paid, organic and content channels.
- Own brand guidelines and ensure consistency across all communications.
- Drive the development of messaging frameworks and tone of voice.
- Content & Communications
- Oversee content strategy across websites, campaigns and alumni platforms.
- Lead the use of personas and audience insights to shape campaigns.
- Ensure all content and communications maintain a high editorial standard.
- Oversee SEO strategy and content performance.
- PR & Stakeholder Engagement
- Manage PR agency relationships and alumni-led media opportunities.
- Build strong relationships with delivery partners and government stakeholders.
- Support ambassador and advocacy initiatives.
- Customer Journey & Performance
- Drive improvements in website conversion and nurture journeys.
- Champion a culture of testing, learning and optimisation.
- Use data and reporting to support decision-making and improve results.
- Budget & Reporting
- Manage annual budgets and forecasts.
- Ensure activity delivers strong ROI and cost efficiency.
- Produce regular reporting for internal and external stakeholders.
About You:
You are a commercially minded and strategic marketing leader with strong track record in B2B communications and demand generation. You bring a balance of strategic thinking and hands‑on execution and enjoy working in collaborative, fast‑paced environments.
- Extensive B2B marketing experience
- Proven success leading multi‑channel marketing campaigns
- Significant content marketing and communications experience
- PR campaign and agency management experience
- Excellent copywriting, editing and proofreading skills
- Experience using customer insight and personas to shape campaigns
- Team leadership and people development experience
- Budget ownership and ROI management experience
- Event marketing experience
- Strong analytical and reporting capability
- Understanding of GDPR
- Public sector or government stakeholder experience
- Knowledge of SMEs and the small business market
- Experience managing direct and indirect marketing channels
- Experience with project management platforms such as Monday.com
Why Join Us?
- Hybrid working environment
- Friendly, supportive and collaborative culture
- Opportunity to shape a high‑profile national programme
- Meaningful work with direct impact on UK business growth
- Opportunity to work with senior stakeholders across education, business and government
Please note: Applicants must have the right to work in the UK. Some travel across the UK for business school and alumni events will be required.
Head of Marketing Communications employer: Chartered Association of Business Schools
The Chartered Association of Business Schools offers a dynamic and supportive work environment in the heart of London, where you can make a meaningful impact on the future of UK business education. With a strong focus on employee growth and collaboration, we provide opportunities for professional development while working on high-profile national programmes like Help to Grow: Management. Join us to be part of a friendly team that values innovation and purpose-driven work, all within a hybrid working model that promotes work-life balance.
Contact Details:
Chartered Association of Business Schools Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to shine and demonstrate what you can bring to the table, especially in marketing communications.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Tailor your responses to show how your experience aligns with their goals, especially around demand generation and B2B marketing. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our mission at StudySmarter.
We think you need these skills to ace Head of Marketing Communications
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience and any leadership roles you've had. We want to see how your skills align with our mission at StudySmarter!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing communications and how you can contribute to the Help to Grow programme. Keep it engaging and personal, just like we do at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven awareness and engagement in previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us at StudySmarter!
How to prepare for a job interview at Chartered Association of Business Schools
✨Know Your Stuff
Before the interview, dive deep into the Help to Grow: Management programme and understand its impact on UK business education. Familiarise yourself with recent campaigns and their outcomes, as well as the challenges faced in B2B marketing. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Leadership Style
As a Head of Marketing Communications, you'll be leading a team. Be prepared to discuss your leadership approach, including how you conduct 1:1s and foster a positive team culture. Share specific examples of how you've mentored team members and driven innovation in past roles.
✨Demonstrate Strategic Thinking
Think about how you would develop and deliver an annual demand generation strategy for the programme. Be ready to discuss potential opportunities for improving awareness and engagement, and how you would measure success against KPIs. This will highlight your strategic mindset and ability to drive results.
✨Engage with Stakeholders
Since the role involves working closely with government teams and business schools, prepare to talk about your experience in stakeholder engagement. Discuss how you've built strong relationships in the past and how you would approach collaboration with various partners to enhance the programme's reach and effectiveness.
