Area Sales Manager in City of London

What if you were given full autonomy to run your area, your success is rewarded properly, and your career progression doesn’t depend on who leaves next? Wild idea, I know.

Why You Should Join

If progression matters to you, this role actually has it built in. Not the “we’ll see how it goes” kind. The real kind. As the business grows, the plan is to introduce the first National Account Manager roles within the next 3–5 years, and potentially a Sales Manager role leading the team. Perform well, and you will have real options to move forward, not just a bigger target and a slightly different spreadsheet next year. That means more confidence, more security, and more control over where your career goes next, instead of feeling stuck in “just another sales job.” You will also have the freedom to run your patch in a way that works for you. Radical concept, we know. You plan your own days, focus on the best opportunities, and spend your time where it actually makes a difference, without pointless admin, box‑ticking KPIs, or someone checking whether you logged enough calls before lunch.

And that trust is real. In your new leader, Dan’s, words: “I don’t micromanage, I trust people to do their jobs… I’m always available when support is needed, and I believe in giving people the autonomy to run their patch in a way that works best for them.” So yes, you are judged on results. Not on how good you are at updating CRM fields. And if you bring results, you’ll be rewarded well. Your commission structure is based on 5% of your annual salary paid monthly if you hit your growth targets and 5% of new business turnover for the first 13 weeks of trading for new or lapsed customers, meaning you can earn up to £80k OTE.

Hello, nice family holiday. Goodbye, rubbish earning potential!

What You’ll Be Doing

You have a genuine opportunity for huge sales success and commission. Your split will be roughly 70% account development and 30% new business. You will start with a ledger worth £500k–£1m, with the top patch already doing £2.3m+, so you can clearly see what is achievable with proper coverage. You will be out on the road around four days per week across Greater London, building relationships face to face, not stuck behind a screen all day.

You will be selling a full hospitality solution including:

• Catering equipment
• Catering supplies
• Crockery and glassware
• Service and maintenance
• Full project installations

In other words, you can actually help customers solve problems, not just shift product. You’ll be managing existing customers such as Hilton, Marriott and Esquires. You’ll also be targeting new customers including restaurants, hotels and independent operators.

Where You’ll Be Doing It

You will be joining an established UK hospitality specialist supplying commercial kitchens, equipment, consumables, servicing, maintenance and full project installs to hotels, restaurants and hospitality groups. This helps you win because the biggest competitors are huge corporate players who usually only sell equipment and consumables. They are often slow, impersonal and very transactional. Your company regularly wins large accounts from them because customers want better service and real relationships. That gives you a much stronger reason to be in front of customers and far less pressure to win on price alone. Which is always nicer for your commission. Your business has grown from £3m to £7m in five years and is targeting £10m in the next 3 to 5 years, which means more investment, more opportunity, and more room for you to grow as the company scales.

What You Need to Apply

You bring energy, enthusiasm and a real fire-in-the-belly mindset and take ownership of your results. You are based in Greater London and happy to travel across the city 4 days per week. You have at least 3 years’ experience selling into hospitality or closely related markets such as catering equipment, catering supplies, hospitality distribution, or hygiene into HoReCa.

However, this role probably isn’t for you if…

• You want to be mostly office-based or work from home. This is a proper field role with lots of face‑to‑face time.
• You need heavy corporate structure and constant direction. You will be trusted to run your patch and make decisions here.

How to Apply

If you want autonomy, real earning potential, and a genuine chance to progress, click Apply. Don’t worry if your CV is not perfect. Send what you have, and we will take it from there.