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- Tasks: Lead global paid search campaigns, optimising strategies and driving customer acquisition.
- Company: Join Charlotte Tilbury Beauty, a revolutionary brand in the global beauty industry with a vibrant culture.
- Benefits: Enjoy flexible hybrid work, 25 days holiday, wellness perks, and a generous product discount.
- Why this job: Be part of a dynamic team that embraces challenges and drives innovation in a fast-paced environment.
- Qualifications: 5-7 years in Paid Search, strong analytical skills, and experience managing multimillion budgets required.
- Other info: Diverse backgrounds are welcomed; we value unique perspectives to enhance our global workforce.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech – all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
As a Senior Paid Search Specialist, you will take full ownership of our global paid search accounts, including Shopping ads. You will be responsible for the full spectrum of paid-search related activities, from designing market-specific strategies, to implementation and optimisation. Operating within a hyper-growth environment, you will be a key player in driving new customer acquisition and revenue growth. This role is perfect for sharp and driven paid search expert looking to take on a challenge. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.
As a Senior Paid Search Specialist you will
- Oversee and advise on building paid search and shopping campaigns, including but not limited to campaign structure, ads, keywords, ad extensions, tracking, etc.
- Manage, implement, and optimise our global accounts on a day-to-day basis (incl. feed optimisation).
- Manage the budget and P&L for our paid search and shopping ads making sure channel maintains strong ROAS; responsible for ad spend pacing, liaising with trade teams and wider industry trends to make the most of opportunities
- You will monitor the Paid Search Testing roadmap, helping to drive optimisation initiatives, liaising with wider teams, ensuring correct prioritising, recourses and planning is in place
- Plan and implement any changes to support product/event launches and BAU activities.
- Lead campaign analysis, reporting, and communication of KPIs – ad hoc, daily, weekly and monthly. QA with the team to deliver actionable insights
- Contribute to the Global Paid Search Strategy for Charlotte Tilbury, establish yourself as an expert and go-to person for all things Paid Search
- You will be a key stake holder in the wider Performance Marketing Team, you will be required to develop relationships across the organization, share ideas and work collaboratively to reach shared goals.
- Challenge and work closely with external vendors and key partners (e.g. feed provider, account representatives) to ensure optimal performance.
- Identify any missing links and opportunities within the customer journey and find ways to fill these gaps within your channels.
- Support the development of automated reporting and/or processes with the explicit aims to improve efficiency and account performance.
- Support the development of the global paid search strategy, which contributes toward the global acquisition strategy.
- Work cross-functionally (e.g. with SEO, CRM, E-commerce, and other Performance teams) to drive customer growth, activation and retention.
- Research into market trends, keep abreast of the latest marketing/ biddable technologies and provide use-case suggestions to help improve KPIs.
Who you will work with
- You will report directly to the Head of Performance and Biddable, work closely with the rest of paid search team and the wider digital team.
About you
- Proven track record of working in Paid Search, preferably from a high-growth company or agency with measurable results.
- Keep abreast of industry developments, bringing new ideas and ways of working to the table
- You have 5 to 7 years\’ experience in a Management Position and are looking to step up.
- You must be commercially driven with an eye for detail and a focus analysis.
- You have experience in large scale Paid Search Strategies in competitive industries with proven track record of managing multimillion budgets
- Advanced knowledge of web analytics tools such as Google Analytics, Looker SA360 and other tracking tools like SEMRush, Google Trends
- Ability to organise priorities, meet deadlines, confidently lead your team and work independently.
- Strong attention to detail – near perfect grammar and strong editing skills.
- An excellent understanding of measuring the impact of Paid Search, tracking KPIs, and deriving insight to form actions;
- Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
- A people person who can work independently and collaboratively with various stakeholders internally and externally.
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We\’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
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Senior Paid Search Specialist employer: Charlotte Tilbury
Contact Detail:
Charlotte Tilbury Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Specialist
✨Tip Number 1
Familiarise yourself with Charlotte Tilbury's brand values and recent campaigns. Understanding their unique approach to beauty and marketing will help you align your strategies with their vision during interviews.
✨Tip Number 2
Network with current or former employees on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when discussing your fit for the role.
✨Tip Number 3
Stay updated on the latest trends in paid search and digital marketing. Being able to discuss recent developments or tools that could benefit Charlotte Tilbury will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of past campaigns you've managed. Be ready to discuss how you optimised performance and achieved measurable results, as this is crucial for the Senior Paid Search Specialist position.
We think you need these skills to ace Senior Paid Search Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid search, particularly any roles where you've managed large budgets or worked in high-growth environments. Use specific metrics to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the role. Mention specific achievements in paid search that showcase your ability to drive customer acquisition and revenue growth.
Showcase Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data to inform your paid search strategies and improve KPIs, as this is crucial for the role.
Highlight Collaboration Experience: Since the role involves working cross-functionally, mention any past experiences where you've collaborated with other teams, such as SEO or E-commerce, to achieve shared goals. This will show your ability to work well within a team.
How to prepare for a job interview at Charlotte Tilbury
✨Showcase Your Expertise
As a Senior Paid Search Specialist, it's crucial to demonstrate your deep understanding of paid search strategies. Prepare specific examples of successful campaigns you've managed, focusing on measurable results and how you optimised them for better performance.
✨Know the Brand Inside Out
Research Charlotte Tilbury Beauty thoroughly before your interview. Understand their products, target audience, and recent marketing initiatives. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Technical Questions
Expect questions about web analytics tools and paid search metrics. Brush up on your knowledge of Google Analytics, SEMRush, and other relevant tools. Be ready to discuss how you've used these tools to derive insights and improve campaign performance.
✨Demonstrate Collaboration Skills
Since the role involves working cross-functionally, be prepared to discuss your experience collaborating with other teams. Share examples of how you've successfully partnered with SEO, CRM, or E-commerce teams to drive customer growth and retention.
