Head of Art Direction, 360 Campaigns in London

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.

About the role

As Head of Creative, 360 Campaigns, you will be a key creative force within Charlotte Tilbury - shaping, elevating and translating the brand’s vision into world-class, culturally resonant global campaigns. Reporting to the Creative Directors and Director of Creative Services, you will lead the development, execution, and delivery of global 360 campaigns across all channels, bringing a distinctive point of view—grounded in deep cultural, cinematic and photographic, and socially relevant references—that pushes the brand forward and sets it apart within the beauty landscape.

This role goes beyond execution. You will act as a creative tastemaker and storyteller, with the ability to craft compelling visual worlds across film, still and digital ecosystems—transforming products into icons and campaigns into both commercial and cultural moments. You will be responsible for leading the day-to-day creative development and delivery of campaigns, ensuring work is executed to a high standard across film, print, digital, social and e-commerce.

You will operate within an established brand coded framework, translating briefs into compelling and engaging output across both hero campaigns and always-on content. You will manage and support a multidisciplinary team of creatives to deliver creative excellence across all touchpoints—from hero campaigns to high-frequency social content—ensuring every output reflects a cohesive, elevated and future-facing vision.

With a strong command of both traditional image-making and emerging technologies, including AI-driven creative, you will help define how Charlotte Tilbury continues to innovate and inspire. You will guide execution, maintain consistency and ensure delivery at pace, while collaborating closely with cross-functional partners across Production, Post, Design, Marketing, Social and Visual Merchandising, ensuring that creative ambition and executional/commercial excellence are seamlessly aligned.

This is a role for a creative leader with taste, instinct, strong understanding of beauty, product and brand storytelling, and a highly collaborative and entrepreneurial mindset - someone who can inspire teams, champion bold ideas, and continuously evolve the brand’s visual and storytelling language.

As a Head of Creative, 360 Campaigns you will:

• Be responsible for supporting the delivery of creative output across 360 campaigns, working closely with Creative Directors to ensure work is executed to a consistent standard across all channels, ensuring output is both strategically grounded and creatively inspiring.
• Lead the day-to-day development and execution of 360 campaigns, working alongside Creative and Copy Directors from initial concept through to final delivery across all touchpoints.
• Be responsible for the delivery of end-to-end creative output, ensuring work is strategically aligned, visually consistent and executed to a high standard across campaign, social, digital and e-commerce.
• Translate marketing briefs into clear, on-brand creative responses, developing ideas that are effective across platforms and aligned to commercial objectives, while strengthening brand identity.
• Work closely with Creative Directors and senior stakeholders to interpret direction, contribute to briefs and ensure alignment with brand vision and business priorities.
• Lead and support multidisciplinary creative teams, fostering a culture of excellence, curiosity, and creative ambition, providing direction and feedback to maintain quality, consistency and delivery at pace.
• Oversee execution across production and post-production, ensuring creative intent is carried through to final output with attention to detail.
• Collaborate cross-functionally with Marketing, NPD, Pro Artists, Production and Global and Regional teams to effectively deliver cohesive and impactful campaigns across markets.
• Support the delivery of both brand building launch campaigns and always-on creative, ensuring consistency and quality across fast-paced digital and social environments.
• Partner with Production and Creative Services to deliver best-in-class creative within timelines, budgets and resources—without compromising vision.
• Stay deeply connected to cultural, artistic and technological developments, applying insights—from beauty, fashion, film, photography, and AI—to push creative boundaries and apply relevant trends where appropriate.
• Use performance data and insight as a tool to inform creative decisions, refine and optimise creative output, without diluting creative excellence.

Who you will work with

Reporting into the Director of Creative Services working closely with our Creative Directors.

About you

We are looking for a creative leader with strong campaign experience, a clear aesthetic point of view, and the ability to lead teams in delivering high-quality work within a collaborative environment.

• Proven experience within luxury beauty or fashion, with a track record of contributing to and delivering 360 campaigns.
• Strong conceptual ability, able to develop and execute ideas from brief through to delivery across multiple channels.
• Well-developed aesthetic judgement, with a clear understanding of beauty and design, the ability to apply brand codes consistently, leveraging a strong understanding of how to craft imagery that elevates products and tells compelling stories.
• Demonstrated ability to lead, inspire, support and elevate creative teams, setting standards, nurturing talent and driving creative excellence.
• Experience across integrated campaign development, including film, print, digital, social and e-commerce.
• Ability to work effectively with senior stakeholders, contributing to briefs and aligning work to broader creative and business direction.
• Solid understanding of production and post-production processes, with the ability to direct shoots and maintain excellence whilst supporting delivery through to final output.
• Digitally fluent, with a strong understanding of social-first content, platform behaviours, and evolving creative trends.
• Awareness of emerging tools and technologies, including experience in AI and generative creative tools, with the ability to apply them in a way that enhances storytelling and innovation.
• Commercially aware and data-informed, able to balance creative ambition with performance, using insight to inform and optimise output.
• Strong alignment with the Charlotte Tilbury brand, with the ability to uphold and evolve its creative identity.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
• We’re a hybrid model with flexibility, allowing you to work how best suits you.
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Financial security and planning with our pension and life assurance for all.
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
• Bring your furry friend to work with you on our allocated dog friendly days and spaces.
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!