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- Tasks: Lead marketing strategies for Northern Europe, focusing on customer engagement and brand growth.
- Company: Join Charlotte Tilbury Beauty, a revolutionary brand in the global beauty industry since 2013.
- Benefits: Enjoy flexible working, 25 days holiday, wellness perks, and a generous product discount.
- Why this job: Be part of a dynamic team driving innovation and creativity in a fast-paced environment.
- Qualifications: Marketing experience in beauty or retail, strong digital skills, and excellent leadership abilities required.
- Other info: Open to applicants with varying experience levels; we value skills over strict qualifications.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Manager – Northern Europe (12 Month FTC)
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.
About The Role
We\’re looking for a Marketing Manager to join us on a 12 Month Maternity cover FTC. In this role, you will create and implement an impactful off & online retail focused marketing strategy, pivoting around changing customer habits and ensuring alignment with the overarching business commercial goals.
You will be responsible for DACH (Germany, Austria, Switzerland) markets within Northern Europe, and act as the brand guardian for the business and inspire the wider marketing, VM, PR, Commercial & Global team.
As our Marketing Manager you will:
- Gain and communicate a clear understanding of the markets and customer profiles for Northern Europe, DACH. You will use retailer and market insight to develop retailer-specific objectives & plans tailored to each phase (seed, tease, launch and sustain) with a clear focus on customer acquisition & conversion.
- In collaboration with PR, VM, Commercial, Retailer + .com & Retail, build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives.
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & growing our core franchise.
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments.
- For new and existing markets, work with local partners to identify partnership opportunities to drive brand awareness and customer acquisition.
Lead The Planning and Launch Of New Retailers & Market Launches
- Shape and deliver new retailer launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial, Retailer.com and Retail teams tailored to retailers/market needs on time, on target and within budget.
- For new Market/retailer launches ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness.
Processes and Budget Planning
- Support in establishing clear processes within the EMEA team to ensure a \’world class\’ delivery is achieved across the region, particularly focusing on cross functional & regional collaboration.
- Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
- Drive the maintenance of the North Europe marketing calendar, feeding back to Global Marketing on regional nuances and opportunities for your markets.
- Drive the creation and actualisation of the regional marketing budget as well as oversee forecasting of future marketing activities in line with regional sales targets.
Collaborative, Proactive & Team Spirited
- Build exceptional relationships with the retailers\’ marketing and PR teams, to ensure the best possible collaboration and execution of marketing activity.
- Build collaborative relationships with all internal functions, retail partners and key business stakeholders.
- Oversee the delivery of the key priorities of the North Europe Assistant Marketing Managers, providing guidance, support and regular feedback.
- Set realistic and achievable objectives via the appraisal process, and regular 121s and team meetings.
- Ensure report(s) has full ownership for the development, planning and execution of marketing activities in a defined set of retailers.
About You
- Must be open to travel within Europe (where applicable).
- Sufficient Marketing experience gained within beauty or retail and experience working with European retailers.
- Experienced in devising and implementing strategic plans with creative flair.
- Excellent digital & online marketing skills.
- Excellent leadership, team management and communication skills.
- Experience of budget and P&L management.
- Have the ability to work under pressure and meet deadlines in a timely manner.
- Have a flexible, open minded and professional attitude.
- Structured and organised.
- Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We\’re a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
Seniority level
Mid-Senior level
Employment type
Temporary
Job function
Marketing
Industries
Technology, Information and Internet
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Marketing Manager, Northern Europe employer: Charlotte Tilbury Beauty
Contact Detail:
Charlotte Tilbury Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Northern Europe
✨Tip Number 1
Familiarise yourself with the beauty market in Northern Europe, especially the DACH region. Understanding local trends and customer preferences will help you tailor your approach and demonstrate your market insight during interviews.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those who have experience with Charlotte Tilbury or similar brands. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your digital marketing skills by staying updated on the latest trends and tools in online marketing. Being able to discuss recent campaigns or innovations in digital marketing during your interview will set you apart.
✨Tip Number 4
Prepare to discuss your experience with budget management and P&L oversight. Be ready to share specific examples of how you've successfully managed marketing budgets in previous roles, as this is a key responsibility for the position.
We think you need these skills to ace Marketing Manager, Northern Europe
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Charlotte Tilbury Beauty's brand values and mission. Familiarise yourself with their product range and marketing strategies to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your marketing experience within the beauty or retail sectors. Provide specific examples of successful campaigns you've managed, particularly those that demonstrate your ability to drive customer acquisition and conversion.
Showcase Leadership Skills: As the role requires strong leadership and team management skills, make sure to highlight any relevant experiences where you have led a team or collaborated with cross-functional groups. Use concrete examples to illustrate your ability to inspire and guide others.
Tailor Your Application: Customise your cover letter to reflect how your skills and experiences align with the specific responsibilities outlined in the job description. Mention your understanding of the DACH markets and how you plan to leverage insights for effective marketing strategies.
How to prepare for a job interview at Charlotte Tilbury Beauty
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Charlotte Tilbury Beauty. Understand their products, values, and recent marketing campaigns. This will not only show your enthusiasm but also help you align your answers with the brand's vision.
✨Demonstrate Your Strategic Thinking
Be prepared to discuss how you would create and implement a marketing strategy for the DACH markets. Use specific examples from your past experience to illustrate your ability to adapt to changing customer habits and drive customer acquisition.
✨Showcase Your Collaborative Spirit
Since the role requires working closely with various teams, highlight your experience in cross-functional collaboration. Share examples of how you've successfully built relationships with stakeholders and driven projects forward through teamwork.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about potential market launches or retailer collaborations and be ready to outline your approach, including budget management and process establishment.
