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- Tasks: Join us as a CRM Coordinator to optimise customer journeys and enhance app growth.
- Company: Charlotte Tilbury Beauty is a global sensation in the beauty industry, known for innovation and growth.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and personal development.
- Why this job: Be part of a passionate team driving change in beauty, with a focus on data-driven strategies.
- Qualifications: Experience in Digital and CRM, preferably in beauty or retail; strong analytical skills required.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 28800 - 43200 £ per year.
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace. Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.
About The Role
We are looking for an exceptional individual who is ready to take the next step in their career in a fast-paced, high-growth environment to join us as CRM Coordinator and support with growing the CRM channel at Charlotte Tilbury. With a creative and analytical mindset, you will optimise automated journeys utilising all CRM channels to ensure a seamless customer journey across both lifecycle and triggered campaigns. We’re looking for someone to bring new ideas to enhance cross-channel orchestration, with a focus on opportunities to drive app growth and retention.
You pride yourself on being organised, attentive and proactive, always staying 10 steps ahead. You’ll have a commercial-focused and data-driven outlook with an interest in personalisation to deliver highly targeted CRM communications through tailored customer journeys.
As the CRM Coordinator you will:
- Support the CRM Assistant Manager on mapping new cross-channel automated journeys and evolving current programmes.
- Be experienced with building new customer journeys in the ESP from segment entry requirements to decision nodes throughout the journey.
- Be confident in email campaign building end-to-end processes from briefing copy and design requirements to building.
- Be digitally minded with an understanding of mobile apps and in-app CRM channels including push, in-app messages and inbox (desirable).
- Have experience working with customer data and a sound understanding of data protection best practices.
- Have an interest in customer lifecycle retention and triggered journeys, championing a data-led approach to enhance the personalisation and relevancy.
- Have experience in cross-channel orchestration including Email, Push Notifications and SMS.
- Support the CRM Assistant Manager with executing initiatives for the app marketing strategy, with a key focus on retention and engagement.
- Support the CRM Assistant Manager in developing the always-on test & learn strategy to further optimise content and scale personalisation.
- Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue.
- Regularly review competitor activity and provide new, best-in-class ideas and innovations across email and app.
Key Selection Criteria
- Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries (Desirable).
- Braze knowledge is a plus but must have previous experience with an ESP (Desirable).
- Mobile App experience (Desirable).
- Experience with loyalty programmes.
- Highly organised and able to prioritise workload effectively in a fast-paced environment.
- Pro-active and able to work off your own initiative.
- Comfortable and confident in articulating and sharing new ideas.
- Methodical, logical, organised and calm under pressure.
- Positive ‘can-do' attitude.
- Works effectively, confidently, and pro-actively both in a team and individually.
- Data-driven with strong analytical skills.
- Good understanding of web analytics and customer databases.
- Incredibly motivated, driven, and detail orientated.
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
CRM Coordinator employer: Charlotte Tilbury Beauty
Contact Detail:
Charlotte Tilbury Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and digital marketing, especially within the beauty industry. Understanding how brands like Charlotte Tilbury engage their customers can give you insights into what they value in a CRM Coordinator.
✨Tip Number 2
Network with professionals in the beauty and retail sectors, particularly those who work with CRM systems. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges and innovations in the field.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive customer engagement in previous roles. Be ready to discuss specific campaigns where your insights led to measurable improvements.
✨Tip Number 4
Research Charlotte Tilbury's current CRM strategies and be prepared to share your ideas on how to enhance their customer journeys. Demonstrating your proactive approach and creativity can set you apart from other candidates.
We think you need these skills to ace CRM Coordinator
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Coordinator position. Understand the key responsibilities and required skills, such as experience with CRM platforms and a data-driven approach.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and CRM, especially in the beauty or retail sectors. Emphasise any specific achievements related to customer journey optimisation and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of CRM strategies. Mention how your skills align with Charlotte Tilbury's mission and values, and provide examples of how you've successfully implemented CRM initiatives in the past.
Showcase Analytical Skills: In your application, demonstrate your analytical skills by providing examples of how you've used data to drive decisions in previous roles. Highlight any experience with web analytics or customer databases, as this is crucial for the CRM Coordinator role.
How to prepare for a job interview at Charlotte Tilbury Beauty
✨Show Your Analytical Skills
As a CRM Coordinator, you'll need to demonstrate your analytical mindset. Be prepared to discuss how you've used data to drive decisions in previous roles, especially in relation to customer journeys and campaign performance.
✨Highlight Your Creativity
Charlotte Tilbury values innovative thinking. Bring examples of how you've contributed creative ideas to enhance customer engagement or improve CRM strategies in past positions. This will show that you can think outside the box.
✨Familiarise Yourself with Their Brand
Research Charlotte Tilbury Beauty and understand their products, values, and market position. Being able to speak knowledgeably about the brand will demonstrate your genuine interest and help you connect your experience to their needs.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think of situations where you've had to optimise customer journeys or manage campaigns under tight deadlines, and be ready to share those experiences.
