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- Tasks: Drive SEO strategies and optimise content for Charlotte Tilbury's websites.
- Company: Join a revolutionary beauty brand founded by Charlotte Tilbury, known for its innovative approach.
- Benefits: Enjoy flexible hybrid work, 25 days holiday, wellness perks, and a generous product discount.
- Why this job: Be part of a dynamic team that values creativity and analytical thinking in a fast-paced environment.
- Qualifications: 2+ years in digital SEO, strong communication skills, and knowledge of SEO tools required.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
The Role SEO Specialist
Role Accountabilities
The digital team operates in a high growth, challenging and dynamic environment, which allows this person to have a significant impact on the success of the business.
We are looking for a passionate and detail-orientedSEO Specialist to join our growing team. In this role, you will be responsible for driving inbound performance across all Charlotte Tilbury websites through effective on-page SEO, blog content optimization, and performance analysis.
You will combine creative flair with analytical thinking to deeply understand our customer, execute our SEO strategy, and continuously optimize for growth and efficiency. As a key advocate for SEO within the business, you’ll help embed best practices across teams and champion SEO as a core part of our digital strategy.
Responsibilities
- Own and execute on-page SEO strategies, including copy optimization for category and product pages across all markets.
- Localize blog content and ensure SEO best practices are applied for markets.
- Conduct keyword research tailored to local markets and manage the end-to-end translation process for international sites.
- Drive improvements inLocal Search visibility, ensuring our brand is discoverable across all relevant platforms.
- Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives.
- Analyze performance metrics and provide actionable insights to improve organic traffic and engagement.
- Educate internal stakeholders on SEO principles and foster a culture of SEO-first thinking.
Reporting Relationships Head of SEO
Key Selection Criteria
·2+ years’ experience in digital and multi-channel SEO in an ecommerce environment.
·Demonstrate the ability to craft effective prompts to guide generative AI models in producing desired outputs.
·Advanced knowledge of web analytics and SEO tools such as Google Analytics, Google Search Console, keyword tracking and research tools such as SEM Rush/Ahrefs or similar.
·Ability to organise priorities, meet deadlines and work independently.
·Strong communication skills with a passion for digital marketing and SEO
·An excellent understanding of measuring the impact of SEO, tracking KPIs, and deriving insight.
·Knowledge of a second language (French, German, Italian, or Spanish) is preferred but not essential.
·A high level of technical understanding of how GenAi & LLM models work is desirable.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
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SEO Specialist employer: Charlotte Tilbury Beauty Ltd
Contact Detail:
Charlotte Tilbury Beauty Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with Charlotte Tilbury's brand voice and values. Understanding their unique approach to beauty and how they communicate with their audience will help you align your SEO strategies with their overall marketing goals.
✨Tip Number 2
Stay updated on the latest SEO trends and tools, especially those relevant to e-commerce. Being knowledgeable about platforms like Google Analytics and SEM Rush will not only boost your confidence but also demonstrate your commitment to the role.
✨Tip Number 3
Network with current or former employees of Charlotte Tilbury Beauty on LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully implemented SEO strategies in previous roles. Highlighting measurable results will showcase your expertise and ability to drive growth, making you a strong candidate for the position.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO, particularly in e-commerce. Emphasise your skills in on-page optimisation, keyword research, and any tools you've used like Google Analytics or SEM Rush.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and SEO. Mention specific achievements that demonstrate your ability to drive organic traffic and engagement, and how you can contribute to Charlotte Tilbury's growth.
Showcase Your Analytical Skills: Include examples of how you've used data to inform your SEO strategies. Discuss any performance metrics you've tracked and how you've derived actionable insights from them to improve results.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, mention any past experiences where you've collaborated with others to integrate SEO into broader digital initiatives. This shows your ability to work well in a team environment.
How to prepare for a job interview at Charlotte Tilbury Beauty Ltd
✨Showcase Your SEO Knowledge
Make sure to brush up on the latest SEO trends and best practices. Be prepared to discuss your experience with tools like Google Analytics and SEM Rush, as well as how you've successfully implemented SEO strategies in previous roles.
✨Demonstrate Analytical Skills
Since the role requires performance analysis, be ready to share examples of how you've used data to drive decisions. Discuss specific metrics you've tracked and how you've improved organic traffic through your insights.
✨Emphasise Collaboration
The job involves working with cross-functional teams, so highlight your teamwork skills. Share experiences where you collaborated with others to integrate SEO into broader digital initiatives, showcasing your ability to communicate effectively.
✨Prepare for Creative Problem-Solving
Charlotte Tilbury Beauty values disruptive thinking, so think of examples where you've tackled challenges creatively. Be ready to discuss how you can combine analytical thinking with creative flair to optimise content and drive growth.
