Senior Art Director- Brand & Campaign in London

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de‑coding makeup applications for everyone, everywhere, with an easy‑to‑use, easy‑to‑choose, easy‑to‑gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market‑leading growth, innovative retail and product launches fuelled by industry‑leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.

About the role

We are looking for an exceptional Senior Art Director to join our in‑house Creative Agency. This is a unique opportunity to shape the creative vision of one of the world's fastest‑growing beauty brands. At Charlotte Tilbury, we believe in disruption, innovation and the powerful combination of art and science to create unforgettable campaigns and content.

We are looking for a highly conceptual and strategically minded creative leader with an exceptional eye for detail, a passion for beauty, and the ability to translate brand purpose into best‑in‑class 360° creative experiences. You will have an instinctive understanding of luxury beauty, makeup artistry, colour, texture and product storytelling, combined with a deep knowledge of digital‑first creative and emerging technologies, including Generative AI, to elevate creativity, accelerate workflows and unlock new creative possibilities.

Reporting to the Head of Art Direction, you will play a key leadership role within the Creative Agency, overseeing projects from concept through final execution. You will lead art direction across campaigns, content creation and digital marketing initiatives while partnering closely with Production, Post Production, Motion, Digital Design, Strategy, Marketing, Social, PR and local market teams.

You will directly manage and mentor a Junior Art Director, providing day‑to‑day creative leadership, coaching and development while fostering a collaborative, high‑performing team culture. You will inspire creative excellence, champion innovation across every touchpoint and help shape the future creative direction of the Charlotte Tilbury brand.

As our Senior Art Director you will:

• Lead the visual direction and execution of integrated 360° campaigns across paid, owned and earned channels.
• Create and inspire industry‑leading creative that balances artistry with strategic thinking, leveraging consumer insights, data and performance metrics to inform creative decisions.
• Own the art direction process from concept development through shoot execution, post production and final delivery.
• Lead creative on photography and film shoots, directing models, photographers, stylists, glam teams and production partners to deliver premium luxury content.
• Collaborate with Creative Directors and the Head of Art Direction on hero campaign development while independently leading Always On campaigns and key business initiatives.
• Drive innovation across creative production by integrating Generative AI tools into concept development, visual exploration, mood boarding, storyboarding, creative iteration and content workflows where appropriate.
• Evaluate emerging AI creative technologies and establish best practices that enhance creativity while maintaining Charlotte Tilbury's luxury brand standards.
• Partner closely with Digital, Marketing, PR, Social, CRM, NPD and Retail teams to deliver cohesive brand storytelling across every customer touchpoint.
• Work alongside Copy, Production, Retouching, Colour, Motion Graphics and Video teams to ensure flawless creative execution and exceptional craftsmanship.
• Collaborate with Strategy and Marketing teams to develop insightful creative responses to briefs that align with brand objectives and business goals.
• Partner with Product Development and Pro Artists to ensure deep product understanding informs all creative execution.
• Lead casting direction and ensure talent reflects campaign objectives, brand positioning and inclusive representation.
• Stay ahead of industry trends across beauty, fashion, photography, design, post production and AI‑enabled creative production.
• Line manage and mentor a Junior Art Director, providing regular coaching, creative direction, performance management and career development.
• Support resource planning, workload prioritisation and creative quality across the team.
• Partner closely with the Head of Art Direction to evolve creative standards, processes and ways of working across the in‑house agency.
• Deliver successful creative solutions and high‑quality work consistently, on time and to the highest standard.

About you

• Significant experience operating at Senior Art Director level within luxury beauty, fashion or premium lifestyle brands.
• Extensive experience leading high‑profile integrated campaigns from concept through execution.
• Exceptional portfolio demonstrating world‑class visual storytelling across photography, film, digital and social platforms.
• Strong experience art directing still life and model photography, moving image and video production.
• Deep understanding of luxury brand aesthetics and premium creative execution.
• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign, with an exceptional understanding of typography, composition, colour theory, lighting and visual storytelling.
• Strong understanding of video editing, colour grading and post production workflows.
• Excellent understanding of digital‑first content creation across paid social, CRM, web, ecommerce and emerging platforms.
• Experience interpreting creative performance data and customer insights to optimise future campaigns.
• Strong understanding of creative production workflows from briefing through delivery across photography, film and digital.
• Demonstrable experience using Generative AI creative tools as part of the creative process.
• Experience incorporating AI into concept development, ideation, mood boards, visual exploration, storyboarding, creative production and workflow optimisation.
• Strong understanding of responsible AI use, copyright considerations, image authenticity and maintaining premium luxury brand standards.
• Passion for emerging creative technologies with the ability to identify opportunities that enhance creativity while preserving craftsmanship and brand integrity.
• Proven experience leading multidisciplinary creative teams and developing junior creatives.
• Exceptional presentation and communication skills with the ability to confidently articulate creative vision to senior stakeholders.
• Strong project management skills with the ability to prioritise multiple fast‑paced campaigns.
• Highly collaborative with experience working across Marketing, Digital, PR, Production, Content, Product Development and external creative.

Charlotte Tilbury is a fast‑paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us

Be a part of this values‑driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves. We’re a hybrid model with flexibility, allowing you to work how best suits you. 25 days holiday (plus...