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- Tasks: Transform customer insights into compelling marketing initiatives that drive growth and product adoption.
- Company: Join Charlie, a company dedicated to making work better for small businesses.
- Benefits: Enjoy flexible working, competitive salary, and generous leave policies.
- Why this job: Make a real impact in a dynamic environment while shaping our product story.
- Qualifications: Experience in B2B SaaS product marketing and exceptional storytelling skills required.
- Other info: Work remotely from anywhere in the UK with a supportive and inclusive team culture.
The predicted salary is between 76000 - 82500 £ per year.
We exist to Make Work Better by helping small businesses automate their HR tasks so that they can get the time, headspace and tools they need to build an engaged and high-performing team. We are looking for a Senior Product Marketing Manager to join our growing marketing team – someone who can transform customer and market insights into clear, compelling initiatives that accelerate growth, improve product adoption and strengthen our value story. This is a permanent full-time role and you must be able to work in the UK.
In This Role You Will:
- Deeply understand and continuously research our customers, product and market, building structured ways to collect insights that guide strategy.
- Define and own Charlie's overarching product story.
- Sharpen our differentiation to improve commercial performance (e.g. acquisition, churn, upsell).
- Drive cross-functional alignment by championing the narrative and ensuring teams understand and act on market and customer insights.
- Ensure that every product release has a clear, compelling and cohesive story that resonates internally and externally.
- Write and own the copy for all product release communications across customer channels.
You Must Have:
- Experience in a B2B SaaS environment.
- Strong experience in product marketing with a track record of influencing acquisition, adoption, retention or upsell performance.
- Exceptional communication and storytelling skills — you simplify complex product ideas into clear, compelling narratives.
- Demonstrated experience with insight-driven positioning, messaging and GTM planning.
- Comfort working autonomously, and bringing clarity to ambiguity.
- Strong strategic thinking — able to zoom out to the big picture and dive into details when needed.
- Experience working cross-functionally and influencing other teams outside marketing.
- A curious, insight-driven mindset, comfortable working with both qualitative and quantitative data.
Desirable:
- Experience working in HR tech or with small-business audiences.
- A background in market research or competitive analysis.
- Experience with multi-product or add-on ecosystems.
- Familiarity with tools like HubSpot, Notion, Gong, Amplitude or similar.
This is a permanent full-time role. We cannot offer visa sponsorship and you must be able to work in the UK.
The Way We Work:
- A team of 37 that genuinely enjoy spending time together, with regular in-person and remote events to foster connection.
- 9 day fortnights — our adjusted work week. We have every other Friday off and a meeting-free Wednesday on the five-day weeks to give time for deep work.
- Hybrid-first approach; we optimise for office and remote working to be valued equally, and to be equally valuable.
- Live anywhere in the UK; we have 6 set days per year that we require the team to be together in our London office, but you have the flexibility to live anywhere in the UK.
- 90 bookable "nomad working" days outside of the UK in any timezone each year.
- No fixed working hours; you take ownership over how you get your work done.
- An amazing office space in East London’s pet-friendly Second Home, with membership access to their wider locations and "Exploration days" to work on anything across the company.
- Performance review cycles 2x a year using our transparent career progression framework.
Compensation Package:
- A benchmarked salary from £76,000 to £82,500 based on your level within our progression framework.
Benefits:
- £750 yearly Work Your Way Budget to support travel to London for events, home office setup, and learning and development.
- Access to our Learn You Way Fund (a company-wide fund that helps bolster your Work Your Way budget for L&D).
- £30 monthly wellbeing budget.
- Private Health Insurance through Vitality.
- 25 days annual leave + public holidays.
- 4 bookable "Personal days" per year.
- A sabbatical of up to one month paid at 50% of salary, for every 3.5 years worked at Charlie.
- Enhanced Equal Parental Leave policy.
Equal Opportunities Statement:
We are an equal opportunity employer and believe in the power of a diverse, inclusive team. We welcome all applications from all suitably qualified people, regardless of race, sex, disability, religion / belief, sexual orientation or age. Please let us know if you require anything which would enable your success throughout our interview process.
Senior Product Marketing Manager in London employer: CharlieHR
Contact Detail:
CharlieHR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Get to know Charlie inside out! Research their products, values, and culture. This way, when you chat with them, you can show off your knowledge and passion for making work better.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 3
Prepare for the interview by practising your storytelling skills. Think of examples from your past that highlight your product marketing experience and how you've driven growth. Make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Charlie.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with Charlie's mission of making work better for small businesses. Show us how your experience aligns with our goals!
Craft a Compelling Narrative: Just like in product marketing, storytelling is key! Use your application to weave a narrative that highlights your journey, skills, and how you can contribute to Charlie's growth. Make it engaging and memorable!
Be Clear and Concise: We love clarity! Avoid jargon and keep your language straightforward. Highlight your achievements and experiences in a way that's easy to digest. Remember, less is often more when it comes to written applications.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Charlie team!
How to prepare for a job interview at CharlieHR
✨Know Your Audience
Before the interview, take some time to research Charlie and their mission to make work better for small businesses. Understand their product offerings and how they help automate HR tasks. This will allow you to tailor your responses and show that you're genuinely interested in their goals.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, you'll need to simplify complex ideas into compelling narratives. Prepare examples from your past experiences where you've successfully communicated product stories or insights. This will demonstrate your exceptional communication skills and ability to resonate with both internal teams and customers.
✨Be Insight-Driven
Charlie values a curious mindset and insight-driven strategies. Come prepared with examples of how you've used customer and market insights to influence product marketing decisions. Discuss any experience you have with qualitative and quantitative data, as this will highlight your analytical skills.
✨Prepare for Cross-Functional Collaboration
Since the role involves driving alignment across teams, think of instances where you've worked cross-functionally. Be ready to discuss how you influenced other departments outside of marketing and how you championed narratives that guided strategy. This will show that you can thrive in a collaborative environment.
