Performance Marketing Manager

Join to apply for the Performance Marketing Manager role at Charlie Oscar. At Charlie Oscar, we’re not your typical digital marketing agency - we’re a team of big thinkers, bold doers, and collaborative problem‑solvers. We partner with some of the world’s most ambitious brands to help them outsmart, outpace, and outgrow the competition. How do we do it? By blending data science and creativity to make smarter decisions and create work that actually makes an impact.

Life at Charlie Oscar is fast‑paced, exciting, and full of opportunities to learn, grow, and push boundaries. You’ll be working alongside some of the sharpest minds in the industry, solving big challenges, delivering work you’re proud of, and seeing the difference you make for global brands. And we know it’s not all about work. We make time for fun too - whether it’s weekly run club, book and chess clubs, charity fundraisers, Thursday drinks, or epic team socials, there’s always something to get involved in and people to connect with.

Most importantly, we hire for attitude and culture add, not just experience. We want curious, ambitious people who aren’t afraid to challenge the status quo, bring fresh ideas to the table, and help us shape the future of marketing.

WHO WE HIRE

We look for attitude first. If you’re smart, humble, proactive, and genuinely curious – you’ll fit right in. We want people who care deeply about their craft, but don’t take themselves too seriously. We’re building a culture where brave ideas are encouraged, learning is constant, and everyone’s voice matters. If you’re already playing with AI to do smarter work, even better. We don’t expect you to be a specialist – just inquisitive and excited to find tools to elevate what we do.

THE ROLE

The Performance Marketing Manager at Charlie Oscar will work alongside our Paid Social Lead to ensure success in marketing initiatives across all social channels for clients. Collaborating closely as an embedded partner with digital brands, you will be the driving force behind optimising their Paid Social efforts and customer acquisition. From the beauty industry to fitness and pet care, you'll ultimately generate a highly profitable impact for some of the UK’s most promising scale‑ups. You’ll also help shape the future of the paid social discipline within Charlie Oscar, mentoring junior team members, leading platform innovation, and playing a key role in evolving our services and internal capabilities.

KEY RESPONSIBILITIES

• Develop comprehensive paid social media strategies aligned with overall marketing and business objectives, across Meta, TikTok, Pinterest, Reddit and more.
• Provide strategic guidance on campaign architecture, audience targeting, and budget allocation.
• Oversee the end‑to‑end execution of paid social media campaigns across multiple platforms, with a deep focus on accuracy, insight and continuous improvement.
• Continuously optimise campaigns to maximise performance, ensuring ROI and KPIs are met.
• Ensure robust testing plans are in place and aligned to wider client business goals.
• Proactively adapt plans and strategies in line with changing priorities or market dynamics.
• Manage and allocate investment effectively, adjusting based on performance and strategic priorities.
• Lead and mentor Paid Social Executives, providing guidance on campaign management and professional development.
• Foster a collaborative and innovative work environment within the team.
• Utilise advanced analytics tools to analyse campaign data and provide detailed weekly and monthly performance reports.
• Present insights and recommendations to the marketing leadership team for strategic decision‑making.
• Manage and allocate budgets effectively across various campaigns and platforms.
• Collaborate with other marketing teams, including content, creative, influencer and analytics, to ensure cohesive and integrated campaigns.
• Translate complex performance data into clear, actionable recommendations and communicate them both internally and externally.

REQUIRED EXPERIENCE & SKILLS

• Proven experience of managing paid social channels with strong in‑platform technical expertise across Meta, TikTok, Reddit, Pinterest etc.
• A track record of driving growth and customer acquisition working specifically with digital consumer brands (D2C focus).
• Exceptional data‑driven and analytical skills, combined with a creative mindset to identify successful strategies and translate them into actionable recommendations.
• A passion for innovation and the drive to challenge the status quo to achieve best‑in‑class outcomes.

BENEFITS

• Competitive salary plus quarterly bonus up to 10% of your quarterly salary.
• Wellness allowance including access to Bupa private health care.
• Pension plan.
• Regular team socials and annual company trip.
• Hybrid working (3‑days pw in our London Bridge office).
• 25 days’ holiday per year, plus bank holidays and time off over Christmas.
• 4 weeks ‘Work From Anywhere’ per year.
• Birthday off.
• Cycle to Work Scheme with Forest Bikes.
• Regular office treats and surprises.
• Be part of building something truly exceptional.

OUR VALUES

• Make It Happen – Progress is better than perfection...we make things happen, we get things done.
• Treat It Like Your Own – As if it was your business, your money, yourself....For us it’s not just work; it’s personal.
• Grow Together – Grow the business, grow with your team, grow yourself.
• Be Brave – In your work, in your ideas, in your ability to make decisions.

At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.