At a Glance
- Tasks: Lead a team to deliver exciting experiential campaigns for top drinks brands.
- Company: Join a leading global experiential agency with a vibrant culture.
- Benefits: Competitive salary, excellent benefits, and opportunities for career growth.
- Other info: Exciting projects and a chance to shape your career path.
- Why this job: Make an impact with innovative campaigns in the drinks industry.
- Qualifications: Experience in experiential marketing and team management is essential.
The predicted salary is between 60000 - 75000 £ per year.
We’re partnering with a leading global experiential agency to find an Account Director or Senior Account Director to join its drinks marketing team. This is an opportunity to work with some genuinely exciting brands across the beer, cider and spirits categories, delivering ambitious experiential campaigns in the UK and internationally. You’ll join a brilliant team with a great culture, excellent benefits and plenty of scope to develop your career.
The role
You’ll lead a team of four, building strong client relationships and overseeing the delivery of standout experiential work, from initial thinking and planning through to execution. Projects will include:
- Global on-trade takeovers and brand experiences
- Brand ambassador-led campaigns and experiential sampling
- Festival activations and live experiences
- Music-focused activity and brand programmes
- Brand partnerships and collaborations
You’ll take ownership of account strategy, project delivery and commercial performance, while developing your team and helping grow the business.
About you
You’ll be an experienced Account Director or Senior Account Director from an experiential, brand experience or drinks marketing agency, with a strong track record of delivering high-quality campaigns. We’re particularly interested in people who have:
- Experience working with Alcohol brands
- Strong experiential and live activation experience
- Experience managing and developing a team
- A good understanding of staffing and field teams, especially brand ambassadors
- Confidence managing client relationships, budgets and multiple projects
- A proactive, commercially minded approach and a passion for great brand experiences
Experience with brand partnerships or music programmes would be a bonus, but isn’t essential.
The opportunity
A chance to join a globally recognised agency with an excellent culture, brilliant benefits and a genuinely exciting client roster. There’s real room to grow, take on more responsibility and shape the next stage of your career. Salary: £60,000–£75,000 depending on experience. If you’re an experiential leader with a passion for drinks brands and a track record of bringing ambitious campaigns to life, we’d love to hear from you.
Account Director / Senior Account Director - Drinks and Experiential focus employer: Charlie Cash Recruitment
Charlie Cash Recruitment is an attractive employer due to its focus on professional growth and a collaborative work culture. Employees benefit from excellent perks and the opportunity to work with exciting brands in the drinks sector. The company fosters a supportive environment that encourages career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director / Senior Account Director - Drinks and Experiential focus
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Charlie Cash Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Charlie Cash Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Charlie Cash Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Charlie Cash Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director / Senior Account Director - Drinks and Experiential focus
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Charlie Cash Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Charlie Cash Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Charlie Cash Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Charlie Cash Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Charlie Cash Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Charlie Cash Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
