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- Tasks: Create insights to drive brand narrative and positioning for Charlie Bigham’s.
- Company: Join a dynamic food brand focused on innovation and growth.
- Benefits: Competitive salary, flexible working, and opportunities for personal development.
- Why this job: Make an impact by shaping category strategies and driving consumer insights.
- Qualifications: 1-2 years in FMCG or retail, with strong analytical and communication skills.
- Other info: Collaborative environment with a focus on creativity and continuous learning.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for a Category Manager to create category insights to drive narrative and positioning of the Charlie Bigham’s brand.
Responsibilities
- Category reporting - Support the Category Controller on category insight on Tesco & Sainsbury’s; Understand and interpret market data and shopper measures to drive insight led thinking internally & externally; Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams; Responsible for updating internal market reports and presenting back to the business.
- Commercial insight - Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising; Review Bigham’s promotional performance to determine the strength of incrementality / ‘new to category’ spend; Establish relationships with the relevant customer contacts and attend customer meetings (buyers, category planning managers & merchandisers); Develop account team vision with Sales team and track regularly (including new food development, range, distribution, merchandising).
- Marketing & Consumer insight - Use retailer shopper loyalty data - deliver shopper behavioural analysis to identify shopper targeting & penetration growth opportunities to support Bigham’s wider marketing plans; Support the Category Controller and Head of Innovation on Bigham’s portfolio management, to ensure consumer need states are being met across our range of dishes.
- Category strategy - Utilise and analyse all of Bigham’s retailer EPOS & shopper loyalty data sources to identify long term (> 3 years) category expansion & growth opportunities for the company; Be passionate about incorporating category thinking into all aspects of business.
- Data governance - Manage the accuracy & integrity of Bigham’s category data platforms through database maintenance & category SKU coding; Competent user of Circana/Dunnhumby/Nectar/Kantar.
The Ideal Candidate
- Experience - 1 – 2 years’ experience in agency, FMCG Category Exec or retailer background. Understanding of retailer EPOS & Loyalty data platforms (e.g. Circana, Nielsen, Kantar, Dunnhumby, Nectar) is desirable but not required.
- Skills - Competent user of Excel and PowerPoint; Experience of Kantar/Circana (IRI)/Nielsen/Dunnhumby/Nectar (one of the list); Team player; Analytical with critical thinking; Strong written and verbal communications skills; Hands-on; Commercial judgment; Flexibility / adaptability.
- Attributes - Drives for results; Proactive and energetic; Takes personal responsibility; Customer focused; Responds to feedback; Communicates effectively; Innovates and is creative/innovative in finding solutions; Continuously learns; Integrity; Diplomacy.
Category Executive employer: Charlie Bigham's | B-Corp
Contact Detail:
Charlie Bigham's | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your insights can drive their brand forward. Show them you're not just another candidate; you're the one they need!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Category Executive. Highlight your analytical skills and any relevant data platforms you've used. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Category Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Category Executive role. Highlight your experience with category insights and data analysis, as these are key to what we’re looking for at StudySmarter.
Showcase Your Skills: Don’t forget to mention your proficiency in Excel and PowerPoint! We love seeing candidates who can demonstrate their analytical skills and commercial judgement, so give us examples of how you've used these tools in past roles.
Be Personable: We value effective communication, so let your personality shine through in your written application. Use a friendly tone and make it clear why you’re passionate about the role and our brand.
Apply Through Our Website: For the best chance of success, apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Charlie Bigham's | B-Corp
✨Know Your Data
Make sure you brush up on your understanding of retailer EPOS and loyalty data platforms like Circana or Kantar. Be ready to discuss how you've used data in the past to drive insights or make decisions, as this will show your analytical skills and critical thinking.
✨Showcase Your Commercial Insight
Prepare examples of how you've provided customer-focused insights in previous roles. Think about times when you've analysed shopper behaviour or promotional performance, and be ready to share these stories to demonstrate your commercial judgement.
✨Build Relationships
Since establishing relationships with customer contacts is key, think about how you can convey your interpersonal skills. Share experiences where you've successfully collaborated with teams or built rapport with clients, as this will highlight your team player attitude.
✨Be Proactive and Innovative
Come prepared with ideas on how you would approach category strategy and growth opportunities for the brand. Show your passion for incorporating category thinking into business decisions, and don't hesitate to suggest innovative solutions based on your research.