Performance Marketing Executive - PPC

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams. This time, we’re on the lookout for a Performance Marketing Executive - PPC who will be working with Christina from our Marketing team.

What you will be doing

• The primary purposes of the CRM Executive will be supporting the planning, execution, and optimisation of paid media activity across Google and Microsoft Ads.
• This is a hands‑on, performance focused role, ideal for someone who enjoys working with data, testing ideas, and using automation and AI thoughtfully to drive measurable results.
• You’ll work closely with wider teams to deliver against core KPIs and support continuous performance improvement.

Key Responsibilities

• Campaign management
  • Build, manage, and optimise paid search, Pmax, Demand Gen and Youtube campaigns across Google Ads and Microsoft Ads.
  • Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages.
  • Conduct regular search query, keywords, and audience analysis.
  • Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions.
  • Support and help manage feed optimisation.
  • Manage ongoing Demand Gen/ Pmax asset group updates, including creative refreshes and asset group testing, asset performance reviews and optimisation, audience signal refinement.
• Testing & experimentation
  • Support and help manage a structured testing roadmap across all paid activities.
  • Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages.
  • Document test results clearly and translate learnings into actionable recommendations.
• Reporting & insights
  • Produce regular performance reports and dashboards.
  • Analyse performance data to generate clear insights and optimisation opportunities, utilising 3rd party data.
  • Support performance reviews by explaining what’s working, why it’s working, and what to do next.
• Cross-channel & team collaboration
  • Collaborate with brand, creative, web, trade, and CRM teams to ensure alignment across channels.
  • Support conversations with platform partners (e.g. Google) where required.
  • Brief in new codes and URLs to the web & CSR teams.
  • Test all new promotions before they go live to ensure a good customer experience.
  • Coordinate the digital marketing offer schedule and work with our other marketing teams to ensure promotions are consistent across channels.

What we are looking for

• Solid paid search experience (Google, Bing ads platforms), with a strong track record of running successful campaigns from conception, execution & data analysis.
• Strong analytical thinkers with excellent numerical skills.
• High attention to details and able to manipulate data using advanced Excel.
• Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it.
• Up to date with market and technological related innovations.
• Clear communicator with a proactive, problem‑solving mindset.
• Experience of working in a retail e‑commerce environment is beneficial but not essential.
• Self‑sufficient, with the ability to plan, prioritise, and manage workload effectively.
• Well organised, efficient, and comfortable working to tight deadlines.
• Strong communication skills and the ability to present information clearly to a range of audiences.
• Collaborative team player with strong interpersonal skills.
• Quick learner and pro‑active, with a problem‑solving mindset.
• Proficient in Google Ads Editor and Microsoft Ads Editor.
• Experience using GA4 / Adobe Analytics.
• Familiarity with Power BI.

What you can expect from us

• Competitive salary and excellent bonus scheme.
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward.
• You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Mondays are our set days in the office).
• We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos.
• At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in.

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it. With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world‑known, well‑loved London‑based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes. At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better. ‘I am Proud and Free to be me!’ When it comes to our people, we really do “Give a shirt”. Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE‑liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.