At a Glance
- Tasks: Own and scale paid social campaigns across platforms like Meta, TikTok, and Pinterest.
- Company: Join a dynamic team in an entrepreneurial environment that values innovation.
- Benefits: Competitive salary, bonuses, staff discounts, and a fun workplace culture.
- Other info: Enjoy hybrid working, exciting team events, and opportunities for personal growth.
- Why this job: Make a real impact by driving customer growth through creative and data-driven campaigns.
- Qualifications: Experience in managing paid social campaigns and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for a hands-on, platform-native Paid Social specialist to own and scale our acquisition engine, starting with Meta and expanding into TikTok, Pinterest and beyond. This is not a strategy-only role. We want a high-output operator – someone who lives in the ad account, builds at pace, launches at scale, and constantly iterates creative to drive performance. If you can turn insight into ads quickly, spot winners early, and scale them aggressively, this role is for you.
Responsibilities
- Campaign Management and Strategy
- Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time
- Build, launch and optimise campaigns at pace, with a strong focus on execution
- Manage budgets to deliver against CPA and revenue targets
- Lead structured testing across audiences, creative and campaign setups
- Performance and Reporting
- Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate)
- Quickly identify winning ads and scale them, while cutting underperformance
- Turn data into clear, actionable improvements
- Maintain clear, concise reporting for stakeholders
- Collaboration and Stakeholder Management
- Work closely with Creative teams to deliver a consistent flow of assets
- Partner with agencies and platform reps to stay ahead of best practice
- Collaborate with CRM and retention teams on cross-channel activity
- Share insights and performance learnings with stakeholders
- Leadership and Commercial Ownership
- Own paid social contribution to new customer growth
- Identify new opportunities across platforms, formats and audiences
- Manage campaign budgets effectively to maximise return
- Act as an internal expert and champion of paid social
Qualifications
- Proven experience managing paid social campaigns, especially Meta
- Strong track record of building and launching ads at volume
- Experience working with creative, including UGC or influencer content
- Familiarity with tools like Smartly.io is a plus
- Strong analytical skills with a focus on performance
- Experience working in multi-territory markets is advantageous
- Hands-on, proactive and execution focused
- Comfortable working at pace with a test and learn mindset
- Commercially driven and results-oriented
- Strong attention to detail and prioritisation
- Confident owning a channel end-to-end
- Deep expertise in Meta Ads Manager (essential), other platforms a plus
- Strong understanding of campaign structure, optimisation and scaling
- Experience with product feeds and e-commerce environments
- Proficient in Excel and reporting tools
- Understanding of tracking and attribution fundamentals
Benefits
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
- We are proud to go about our business in the right way and partner with many charities and sustainability partners – 'giving something back' is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensures there is always something exciting to get involved in
Performance Marketing Manager - Paid Social in London employer: Charles Tyrwhitt
As a Performance Marketing Manager at our vibrant headquarters, you'll thrive in an entrepreneurial environment that encourages innovation and creativity. With a competitive salary, excellent bonus scheme, and a hybrid working policy, we prioritise work-life balance while fostering a fun and collaborative culture. Join us to not only drive impactful campaigns but also contribute to our commitment to sustainability and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager - Paid Social in London
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and showcasing your hands-on experience. Be ready to discuss specific campaigns you've managed and how you optimised them for performance – numbers speak volumes!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Performance Marketing Manager - Paid Social in London
Some tips for your application 🫡
Show Your Hands-On Experience:We want to see that you’re not just a strategist but someone who gets stuck in. Highlight your experience managing paid social campaigns, especially on Meta, and share specific examples of how you've built and launched ads at volume.
Be Data-Driven:Make sure to showcase your analytical skills! Talk about how you've tracked performance metrics like CPA and CTR, and how you've turned data insights into actionable improvements. We love a candidate who can spot winners early and scale them aggressively.
Collaboration is Key:Don’t forget to mention your experience working with creative teams and other stakeholders. We value collaboration, so share how you’ve partnered with agencies or internal teams to deliver consistent and effective campaigns.
Apply Through Our Website:Finally, make sure you apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Charles Tyrwhitt
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and have a solid understanding of TikTok and Pinterest. Brush up on the latest trends and features of these platforms, as being able to discuss them confidently will show your hands-on expertise.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've managed, focusing on how you scaled them and optimised performance. Be ready to discuss metrics like CPA, CTR, and conversion rates, as this will demonstrate your analytical skills and results-driven mindset.
✨Emphasise Collaboration Skills
Since this role involves working closely with creative teams and stakeholders, be prepared to talk about how you’ve successfully collaborated in the past. Share examples of how you’ve partnered with others to deliver impactful campaigns and insights.
✨Adopt a Test and Learn Mindset
Highlight your experience with structured testing across audiences and creatives. Discuss how you quickly identify winning ads and iterate based on performance data, showcasing your proactive approach to campaign management.
