Performance Marketing Manager – Paid Search in London

We’re looking for a Performance Marketing Manager - Paid Search to lead the planning, execution and optimisation of paid media campaigns across Google and Microsoft Ads, driving efficient new customer acquisition and revenue growth.

What You Will Be Doing

• Own day‑to‑day channel performance, identify growth opportunities through testing and data analysis, and work closely with internal teams to deliver against core KPIs while supporting continuous performance improvement.
• Help build the full‑funnel strategy and own the end‑to‑end management of Google (Search, Pmax, Demand Gen, YouTube) and Microsoft Ads, including everything from campaign structure and keyword management to advanced audience signal deployment.
• Manage budgets rigorously on a daily/weekly basis to ensure capital is allocated to the highest‑performing areas, maintaining strict control over CPA guardrails at the campaign and ad‑group level.
• Lead and collaborate on a robust experimentation test plan (creative, bidding strategies, audience signals, landing page testing, etc.) to challenge assumptions and uncover incremental gains and beat industry benchmarks.
• Proactively identify high‑growth opportunities, vet emerging Google/Microsoft product features, and provide clear “test vs scale” recommendations based on business impact.
• Direct the feed optimisation roadmap for Pmax, treating the product feed as a primary data signal to drive high‑intent acquisition and inventory efficiency.
• Drive a culture of continuous improvement via the use of internal performance data, moving beyond simple bid adjustments to influence the machine‑learning signals feeding the algorithms.
• Use data as a diagnostic tool, actively investigating performance fluctuations to pinpoint why metrics shift.
• Translate complex data into clear business narratives and insights, following up with recommendations to ensure leadership has a clear path to approve or execute optimisations.
• Apply a good understanding of attribution and measurement principles to support campaign testing and turn performance data into actionable business insights.
• Act as the primary bridge between technical performance and creative output, partnering with creative and web teams to close the loop between asset performance, conversion tracking, and brand/promotional objectives.
• Serve as a technical authority for the team, proactively elevating the group’s collective output by establishing best‑practice playbooks, coaching junior members on advanced campaign management, and maintaining a high bar for execution across all accounts.

What We Are Looking For

• Proven hands‑on experience architecting and managing high‑spend campaigns across the Google portfolio.
• Demonstrated ability to manage multi‑channel & multi‑market budgets with a primary focus on business‑level KPIs.
• Advanced ability to perform root‑cause analysis on performance fluctuations, moving beyond surface‑level metrics to identify underlying drivers.
• Experience using GA4, Adobe Analytics, Power BI, Looker Studio or similar reporting tools.
• Strong conceptual and practical understanding of multi‑touch attribution, first‑party data activation, and deploying predictive audience signals to drive incremental growth.
• Proven success driving performance in e‑commerce or retail.
• Commercial mindset, treating marketing spend as a business investment rather than just hitting targets.
• Full ownership of campaign performance, diagnosing root causes and executing fixes.
• Analytical and detail‑focused, spotting micro‑trends in search terms, product feeds, and attribution data before they become major issues.
• Proactive problem solver, launching experiments to challenge existing strategies and uncover new growth levers.
• Clear communicator, ensuring everyone understands the story and moves in the same direction.

What You Can Expect From Us

• Competitive salary and excellent bonus scheme.
• An entrepreneurial environment encouraging experimentation and changes to drive the business forward.
• Access to staff discount from day one, not just at CT but also from The White Company.
• Hybrid working policy: 3–4 days per week in the office (14 days onsite across a 4‑week period, with Monday’s as set office days).
• Commitment to social responsibility, partnering with charities and sustainability partners as part of our ethos.
• Fun corporate events, including notable Christmas and summer parties, and an engaging social team to ensure there is always something exciting to get involved in.