At a Glance
- Tasks: Manage and optimise email and SMS trigger journeys for the US, Canada, and Australia.
- Company: Dynamic company focused on enhancing customer retention through innovative marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Join a creative team and make a real impact on customer engagement and loyalty.
- Qualifications: 2+ years in email marketing, strong analytical skills, and familiarity with HTML.
The predicted salary is between 30000 - 40000 £ per year.
The Role
We are on the lookout for a CRM Triggers & Automation Executive to support the strategy development, execution, and reporting of transactional and behavioural email & SMS triggers for the US. Working with the CRM Manager over Journeys & Automations and cross‑functionally, this role will optimise our fledgling US trigger program and help expand these programs to the Canada and Australia territories, enhancing retention and driving long‑term loyalty through these hyper‑targeted journeys.
What You Will Be Doing
- Own and maintain the performance of 7 email trigger journeys (36 emails) each for US, AU, CA. This includes fixing bugs, monitoring deployments and benchmarking sends, and troubleshooting where issues arise across the email and web channels.
- Regularly update triggers in line with BAU (trade/promotional) activity, supporting key promotions, retail versioning, and new season creative.
- Uncover opportunities to optimise journeys through A/B testing across email, web experience and SMS and further segment journeys with offers and contact cadence tailored to Prospects, Reacts, Nursery and other key customer groups.
- Own weekly reporting & analysis for all email and SMS triggers journeys and lead monthly share outs with leadership.
- Monitor email & SMS deliverability and list hygiene to ensure optimal inbox placement.
- Support the US Retention team with ad hoc ‘trigger’ projects including the roll out SMS triggers that work in line with email and owning the retail e‑receipts platform, Slip.
- Monitor industry best practices and competitor activity, using insights to drive strategy and/or propose new & innovative initiatives to grow the business.
- Ensure all customer facing communications are compliant, feature relevant product, accurate information, properly represents the brand, and generally contributes to a positive customer experience/journey.
- Collaborate with UK Retention Marketing, web and other cross functional teams to inform strategy and creative subject matter; introduce efficiencies wherever possible.
What We Are Looking For
- 2+ years’ experience building and executing email marketing programs, SMS and/or direct mail.
- Experience analysing campaign performance data, communicating insights to key stakeholders, and optimising marketing strategy based on results.
- Familiarity with working with external martech partners, like Wunderkind or Attentive is a plus.
- Good working knowledge of HTML.
- Ability to handle multiple tasks, projects, and deadlines simultaneously.
- Demonstrate initiative to take on additional projects and learn new systems.
- Good problem‑solving skills and excellent attention to detail.
- Strong communication skills, both written and verbal.
CRM Executive - Triggers & Automations employer: Charles Tyrwhitt
As a CRM Executive - Triggers & Automations, you will thrive in a dynamic and innovative work environment that prioritises employee growth and collaboration. Our company fosters a culture of creativity and continuous improvement, offering opportunities to expand your skills while working on impactful projects across the US, Canada, and Australia. With a focus on retention and customer experience, we provide a supportive atmosphere where your contributions directly influence our success and drive long-term loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Triggers & Automations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Charles Tyrwhitt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Charles Tyrwhitt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Charles Tyrwhitt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Charles Tyrwhitt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive - Triggers & Automations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Charles Tyrwhitt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Charles Tyrwhitt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Charles Tyrwhitt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Charles Tyrwhitt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Charles Tyrwhitt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Charles Tyrwhitt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
