Sales Development Manager in Poole

Lead, manage, and develop the sales team within a high-volume inbound sales environment to maximise revenue, conversion, and overall commercial performance. The role is responsible for driving daily execution, embedding high standards of sales behaviour, and building a high-performance, engaged sales culture focused on accountability, coaching, and continuous improvement to consistently deliver strong results.

Role Details

• Location: Poole Site, BH12
• Salary: £40,000 basic + £10,000 annual performance bonus
• Working Hours: 37.5 per week - Monday - Friday
• Reporting Line: Sales & Marketing Director

Key Responsibilities

• Own daily sales performance across phone, email, and marketplace channels, ensuring targets are met and exceeded.
• Manage, coach, and develop Sales Advisors to improve conversion, average order value, and warranty attachment.
• Set clear expectations on sales behaviours, call quality, and commercial discipline, reinforcing standards consistently.
• Monitor and act on individual and team performance metrics including revenue, conversion, discounting, brokering, and warranties.
• Drive consistency in sales approach, scripting, and customer handling standards across the team.
• Work closely with Sales Operations to ensure processes, tools, and workflows support revenue generation.
• Identify performance gaps and implement targeted coaching, training, or corrective action to improve outcomes.
• Conduct regular 1:1s, coaching sessions, and performance reviews to support development and accountability.
• Produce accurate sales forecasting and pipeline reporting, highlighting risks and opportunities proactively.
• Recognise and reward high performance, helping to build an engaged and motivated sales culture.
• Collaborate with wider commercial, marketing, and operational teams to improve customer experience and commercial outcomes.
• Support recruitment, onboarding, and retention of high-performing sales talent.

Experience & Essential Qualities

• Proven experience leading and managing a sales team in a high-volume, performance-driven environment.
• Strong commercial sales background, with a deep understanding of conversion, AOV, margin, and sales behaviours.
• Demonstrable experience coaching and developing individuals to improve performance and consistency.
• Highly data-driven, comfortable using performance metrics to identify issues and drive action.
• Strong leadership presence, able to set standards, hold accountability, and motivate teams.
• Experience managing performance through KPIs, structured coaching, and clear development plans.
• Strong organisational and prioritisation skills, with the ability to manage competing commercial demands.
• Confident using CRM systems and sales reporting tools to drive decision-making and accountability.
• Ability to lead by example and positively influence team culture and behaviours.
• Commercially astute with a strong understanding of balancing revenue growth and margin protection.
• Excellent communication skills, particularly in delivering feedback, coaching, and performance conversations.
• Ability to balance short-term performance delivery with long-term team development.
• Resilient and adaptable, able to operate in a fast-paced and evolving environment.
• Proactive mindset with a strong focus on continuous improvement and performance optimisation.

Benefits

• Staff discounts on vehicle parts and discounted fuel.
• Health Cash Plan after probation.
• Critical Illness Cover and Death in Service.
• Family Day & Community Volunteer Day.
• Extra holiday after 3 years’ service.
• Increased pension contributions after 5 years.