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- Tasks: Lead and support digital marketing campaigns for key segments in pharma and biotech.
- Company: Join Charles River, a global leader in drug development with a commitment to diversity and inclusion.
- Benefits: Enjoy remote work options, competitive salary, and a supportive team environment.
- Why this job: Make a real impact on global health while developing your marketing skills in a dynamic setting.
- Qualifications: Bachelor's degree in marketing or related field; digital marketing experience preferred.
- Other info: Work remotely from Europe and collaborate with a passionate team dedicated to improving lives.
The predicted salary is between 28800 - 48000 £ per year.
This job is with Charles River, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we'll help you build a career that you can feel passionate about.
The marketing specialist supports the DSA marketing teams in their strategic efforts by both leading and supporting initiatives for key segments including the crops and chemicals segment and pharma and biotech segments. The marketing specialist provides critical support to the wider team, expanding the team's overall capacity and bandwidth to deliver lead generation campaigns to drive inbound enquiries plus nurturing campaigns to drive conversion, supporting closed-won business. A focus on digital marketing is essential to further support the movement of leads through the customer journey. In addition, this role supports the BD/AM teams in their work with current and prospective clients with sales enablement tools and marketing support for sales initiatives such as site events.
Core Tasks and Responsibilities:
- Develop, implement, and optimize digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising, and customer feedback surveys based on in-depth analysis of data, insights, and customer behaviour.
- Manage the planning, organization and execution of marketing materials, brochures, and web content, in support of companywide services, in alignment with other marketing team members.
- Collaborate and assist with event manager on virtual and in-person event projects (webinars, seminars, workshops, chapter events, conferences, etc.)
- Monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects.
- Collaborate with Marketing and Sales managers to develop account-based marketing campaigns.
- Utilise Salesforce.com and Pardot to monitor, advance opportunity status progression and review/report on completed projects.
- Understand our customer journey and experience, by analyzing outcomes of strategic initiatives and tactics in an effort to suggest improvements that support further lead conversions through our digital tools and applications.
- Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events.
- Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported.
- Identify and create synergistic marketing programs that cross product and business unit lines.
- Identify trends and insights; optimize spend and performance as needed.
- Perform all other related duties as assigned.
Job Qualifications:
- Education: Bachelor's degree (B.A /B.S.) or equivalent in marketing, business or related discipline.
- Solid grounding of related experience in marketing or customer services.
- An equivalent combination of education and experience may be accepted as a satisfactory substitute.
- Excellent written and verbal communication skills.
- Digital marketing experience.
- Resourceful and self-starter.
Marketing Specialist employer: Charles River
Contact Detail:
Charles River Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the life sciences sector. Understanding how to leverage SEO, SEM, and social media for lead generation will set you apart as a candidate.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with current employees at Charles River or similar companies can provide insights into their marketing strategies and company culture.
✨Tip Number 3
Gain hands-on experience with tools like Salesforce.com and Pardot. Being able to demonstrate your proficiency with these platforms during interviews will show that you're ready to hit the ground running.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've worked on in the past. Highlighting your ability to analyse data and optimise campaigns will showcase your strategic thinking and problem-solving skills.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, lead generation campaigns, and any specific tools like Salesforce.com or Pardot. Use keywords from the job description to align your skills with what Charles River is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your background aligns with the role. Mention specific projects or experiences that demonstrate your ability to develop and optimise digital marketing campaigns.
Showcase Communication Skills: Since excellent written and verbal communication skills are essential, ensure your application materials are well-written and free of errors. Consider including examples of how you've effectively communicated in previous roles.
Highlight Relevant Education: If you have a degree in marketing, business, or a related field, make sure to mention it prominently. If you have additional certifications in digital marketing, include those as well to strengthen your application.
How to prepare for a job interview at Charles River
✨Know Your Digital Marketing Basics
Since the role focuses heavily on digital marketing, make sure you brush up on your knowledge of SEO, SEM, email campaigns, and social media strategies. Be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Understand the Company and Its Mission
Research Charles River and their commitment to improving health and well-being globally. Familiarise yourself with their services and how your role as a Marketing Specialist can contribute to their mission. This shows genuine interest and alignment with their values.
✨Prepare for Behavioural Questions
Expect questions that assess your problem-solving skills and teamwork abilities. Use the STAR method (Situation, Task, Action, Result) to structure your answers, especially when discussing past marketing projects or challenges you've faced.
✨Showcase Your Communication Skills
As excellent written and verbal communication is crucial for this role, be ready to demonstrate these skills during the interview. Practice articulating your thoughts clearly and concisely, and consider preparing a brief presentation on a relevant marketing topic to showcase your expertise.
