At a Glance
- Tasks: Manage and execute exciting paid media campaigns across various platforms like Google, Bing, and TikTok.
- Company: Join a dynamic team in Kenilworth focused on innovative marketing strategies.
- Benefits: Gain hands-on experience, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and career advancement.
- Why this job: Make an impact in the digital advertising world while developing your skills.
- Qualifications: 1-2 years in paid media, strong analytical skills, and a passion for PPC.
The predicted salary is between 30000 - 40000 € per year.
Main Duties
- Campaign Management
- Work across a variety of brands, managing and executing paid media campaigns.
- Develop, implement, and manage paid media campaigns across predominately Google & Bing Ads, plus Meta Ads, LinkedIn Ads and Tik Tok Ads. Contributing to maintain Google Partner status.
- Optimise account performance by monitoring key metrics, such as Click-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS).
- Conduct A/B testing on Ads to improve campaign performance, assist in asset creation and enhance audience engagement.
- Data Analysis & Reporting
- Monitor campaign performance, analysing data and trends to provide actionable insights and adjust strategies as needed.
- Generate and present monthly reports, showing results against KPIs and making recommendations for future improvements.
- Collaborate with the wider marketing team to use campaign insights in broader strategies, including content strategy, Organic/SEO and Conversion Rate Optimisation (CRO) and UX.
- Monitor and analyse social media performance metrics and provide recommendations for optimisation.
- Budget Management
- Develop and refine paid search initiatives, with a strong focus on paid strategies, handling budgets on a daily basis to maximise Return-On-Investment (ROI) across Google Ads; including search, performance max, shopping, display, demand gen.
- Develop Social Media Advertising campaigns, managing budgets on a daily basis across multiple platforms, such as Facebook, Instagram, Tik Tok and LinkedIn.
- Collaboration & Communication
- Collaborate with other departments to ensure that campaigns align with the company's brand message and client expectations.
- Communicate regularly with clients, presenting campaign results and discussing opportunities for growth.
- Highly organised, with the ability to manage multiple accounts, support new account builds and meet deadlines.
Requirements
- We're looking for someone who has:
- Hands-on experience in paid media, preferably in an agency setting - whether you specialise in Search or Paid Social Advertising, we're here to help you upskill, learn and grow.
- Exceptional attention to detail, is driven, and has a genuine passion for PPC.
- Bachelor's degree in marketing, business, or a related college field.
- 1-2 years of experience in paid media or digital advertising.
- Proficiency in Google Ads, Bing Ads, Meta Ads, and Google Analytics.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent communication skills, both written and verbal.
- Highly organised, with the ability to manage and collaborate on multiple advertising accounts and deadlines.
Paid Media Executive. Job in Kenilworth Education & Training Jobs employer: Charles Peters
As a Paid Media Executive in Kenilworth, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. Our company fosters a collaborative culture where creativity is encouraged, and you will have access to ongoing training opportunities to enhance your skills in digital advertising. With a focus on innovation and performance, we offer competitive benefits and a chance to work with diverse brands, making this an exciting place for those looking to make a meaningful impact in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive. Job in Kenilworth Education & Training Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data to demonstrate your impact, and don’t forget to include any A/B testing results that highlight your analytical prowess.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Bing Ads, and social media platforms. Be ready to discuss how you've optimised campaigns in the past and what metrics you focus on to measure success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Media Executive. Job in Kenilworth Education & Training Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Executive role. Highlight your hands-on experience with Google Ads, Bing Ads, and social media platforms. We want to see how your skills match what we're looking for!
Show Off Your Campaign Success:In your application, don’t forget to mention specific campaigns you've managed. Share metrics like CTR, CVR, and ROAS to demonstrate your impact. We love seeing numbers that tell a story!
Be Clear and Concise:When writing your cover letter, keep it clear and to the point. We appreciate good communication skills, so make sure your writing reflects that. Let’s see your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Charles Peters
✨Know Your Metrics
Familiarise yourself with key performance indicators like CTR, CVR, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to optimise performance and drive results.
✨Showcase Your Campaigns
Prepare to talk about specific paid media campaigns you've managed. Highlight your role, the strategies you implemented, and the outcomes. If possible, bring examples of reports or data analysis you've conducted.
✨Demonstrate Collaboration Skills
Since collaboration is key in this role, think of examples where you've worked with other teams or clients. Be ready to discuss how you ensured alignment with brand messages and client expectations.
✨Stay Updated on Trends
Research the latest trends in paid media and digital advertising. Being knowledgeable about new features on platforms like Google Ads and TikTok Ads will show your passion for the industry and your commitment to continuous learning.
