Digital Marketing Executive

Digital Marketing Executive

England Full-Time 28800 - 43200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage and optimise digital marketing campaigns across various channels to boost sales.
  • Company: Join a dynamic team focused on eCommerce and fashion, making waves in the digital space.
  • Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
  • Why this job: Be part of an innovative culture that values creativity and data-driven decisions.
  • Qualifications: 2+ years in performance marketing with a focus on eCommerce; affiliate experience is a plus.
  • Other info: Work closely with a supportive team while having the autonomy to drive your projects.

The predicted salary is between 28800 - 43200 £ per year.

The ideal candidate would have experience across all paid channels, with a particular focus on Affiliates. Reporting to the Digital Marketing Manager (UK), this role would support with the development and execution of the Digital Marketing strategy across UK, Europe and North America.

Job Responsibilities:

  • Manage the day to day of Digital Marketing campaigns across all channels, from conception to execution to grow these channel sales
  • Regular auditing and evaluating of accounts to ensure they are being executed in line with best practice
  • Build and maintain strong relationships with Affiliate partners to grow our program
  • Updating the marketing calendar with PM activity as a reference point for the following year
  • Tracking, optimisation and forecasting of performance marketing activity with a strong focus on sales growth, ROI and other performance KPIs.
  • Managing the budget alongside the Digital Marketing Manager (UK) to optimise spend and ensuring it is adhered to, as well as to update the budget tracker on a monthly basis
  • Reviewing progress and reporting against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required
  • Analysing and interpreting trends and providing actionable insights based on available analytics data
  • Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to the business
  • Research, pitch and deploy new activity, channels and platforms to grow sales and diversify marketing mix

Requirements:

  • More than 2 years hands-on experience in performance marketing and a passion for ECommerce and Fashion
  • Hands on experience in managing Paid Social and Paid Search campaigns from conception to execution
  • Experience in running and localising campaigns in different markets, especially in North America, UK and Europe.
  • Affiliate experience is an advantage
  • Comfortable in producing excel/sheets reports and formulas
  • Good knowledge of GA and strong analytical and quantitative skills that support using data to develop, validate and measure marketing campaign
  • A team player and self-starter who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
  • Highly organised with the ability to meet tight deadlines
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Contact Detail:

CHARLES & KEITH GROUP Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Executive

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in performance marketing and affiliate channels. This will not only help you understand the industry better but also allow you to speak confidently about your insights during any discussions.

✨Tip Number 2

Network with professionals in the digital marketing space, particularly those who have experience in eCommerce and fashion. Attend industry events or join online forums to build connections that could lead to valuable referrals or insights about the role.

✨Tip Number 3

Brush up on your analytical skills, especially with Google Analytics and Excel. Being able to demonstrate your ability to interpret data and provide actionable insights will set you apart from other candidates.

✨Tip Number 4

Prepare to discuss specific examples of past campaigns you've managed, focusing on your role in optimising performance and achieving sales growth. Highlighting your hands-on experience will show that you're ready to hit the ground running.

We think you need these skills to ace Digital Marketing Executive

Experience in Performance Marketing
Affiliate Marketing Knowledge
Paid Social Campaign Management
Paid Search Campaign Management
Data Analysis and Interpretation
Strong Analytical Skills
Google Analytics Proficiency
Budget Management
Campaign Optimisation
Reporting and Metrics Analysis
Market Research Skills
Excellent Communication Skills
Relationship Building with Partners
Organisational Skills
Ability to Work Autonomously

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly with paid channels and affiliates. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.

Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and fashion. Mention your hands-on experience with performance marketing and how it aligns with the company's goals. Be sure to include why you are excited about the opportunity at StudySmarter.

Showcase Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to drive marketing decisions. Mention any tools or software you are proficient in, such as Google Analytics, and how they have helped you optimise campaigns.

Highlight Teamwork and Autonomy: The job requires both teamwork and the ability to work independently. Share experiences where you've successfully collaborated with others, as well as instances where you've taken initiative on projects. This will show that you can thrive in both environments.

How to prepare for a job interview at CHARLES & KEITH GROUP

✨Showcase Your Affiliate Experience

Make sure to highlight any specific experience you have with affiliate marketing. Discuss successful campaigns you've managed and how you built relationships with affiliate partners, as this is a key focus for the role.

✨Demonstrate Analytical Skills

Prepare to discuss how you've used data analytics in your previous roles. Be ready to share examples of how you've tracked performance metrics and optimised campaigns based on your findings.

✨Familiarise Yourself with the Company’s Digital Strategy

Research StudySmarter's current digital marketing efforts and be prepared to discuss how you can contribute to their strategy. This shows your genuine interest in the company and the role.

✨Prepare for Scenario-Based Questions

Expect questions that ask how you would handle specific situations, such as managing a budget or launching a campaign in a new market. Think through your past experiences and how they relate to these scenarios.

Digital Marketing Executive
CHARLES & KEITH GROUP
Location: England
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