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- Tasks: Manage and execute digital marketing campaigns across various channels to boost sales.
- Company: Join CHARLES & KEITH, a leading fashion brand known for its trendy styles.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a passionate team driving innovative marketing strategies in the fashion industry.
- Qualifications: 2+ years in performance marketing, especially in ECommerce and Fashion; affiliate experience is a plus.
- Other info: Work closely with a small team while having the support of a large organization.
The predicted salary is between 28800 - 43200 £ per year.
The ideal candidate would have experience across all paid channels, with a particular focus on Affiliates. Reporting to the Digital Marketing Manager (UK), this role would support with the development and execution of the Digital Marketing strategy across UK, Europe and North America.
Job Responsibilities:
- Manage the day to day of Digital Marketing campaigns across all channels, from conception to execution to grow these channel sales
- Regular auditing and evaluating of accounts to ensure they are being executed in line with best practice
- Build and maintain strong relationships with Affiliate partners to grow our program
- Updating the marketing calendar with PM activity as a reference point for the following year
- Tracking, optimisation and forecasting of performance marketing activity with a strong focus on sales growth, ROI and other performance KPIs.
- Managing the budget alongside the Digital Marketing Manager (UK) to optimise spend and ensuring it is adhered to, as well as to update the budget tracker on a monthly basis
- Reviewing progress and reporting against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required
- Analysing and interpreting trends and providing actionable insights based on available analytics data
- Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to the business
- Research, pitch and deploy new activity, channels and platforms to grow sales and diversify marketing mix
Requirements:
- More than 2 years hands-on experience in performance marketing and a passion for ECommerce and Fashion
- Hands on experience in managing Paid Social and Paid Search campaigns from conception to execution
- Experience in running and localising campaigns in different markets, especially in North America, UK and Europe.
- Affiliate experience is an advantage
- Comfortable in producing excel/sheets reports and formulas
- Good knowledge of GA and strong analytical and quantitative skills that support using data to develop, validate and measure marketing campaign
- A team player and self-starter who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
- Highly organised with the ability to meet tight deadlines
CHARLES & KEITH GROUP | Digital Marketing Executive employer: CHARLES & KEITH GROUP
Contact Detail:
CHARLES & KEITH GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CHARLES & KEITH GROUP | Digital Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in performance marketing and affiliate channels. This knowledge will not only help you during the interview but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with affiliates. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, focusing on your role in their conception, execution, and results. Highlighting your hands-on experience will set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest tools and platforms used in digital marketing analytics. Being able to discuss how you’ve utilized these tools to drive sales growth will show your analytical skills and readiness for the role.
We think you need these skills to ace CHARLES & KEITH GROUP | Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in paid channels and affiliate marketing. Use specific examples that demonstrate your success in managing campaigns and achieving sales growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and fashion. Discuss how your skills align with the responsibilities listed in the job description, particularly your experience in managing budgets and optimizing performance marketing activities.
Showcase Analytical Skills: Emphasize your analytical abilities by mentioning specific tools you have used, such as Google Analytics. Provide examples of how you have used data to inform marketing strategies and improve campaign performance.
Highlight Team Collaboration: Since the role requires working both autonomously and within a team, mention any relevant experiences where you successfully collaborated with others or led projects. This will show that you can adapt to different working environments.
How to prepare for a job interview at CHARLES & KEITH GROUP
✨Showcase Your Affiliate Marketing Experience
Since the role emphasizes a focus on Affiliates, be prepared to discuss your previous experiences in affiliate marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Demonstrate Analytical Skills
The job requires strong analytical skills, so come ready to discuss how you've used data to drive marketing decisions. Prepare examples of how you've tracked performance metrics and optimized campaigns based on your findings.
✨Familiarize Yourself with the Brand
Research CHARLES & KEITH GROUP and understand their brand values, target audience, and recent marketing initiatives. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you had to manage tight deadlines or adapt campaigns for different markets, especially in North America, UK, and Europe, and be ready to share how you handled those situations.
