At a Glance
- Tasks: Lead innovative fundraising campaigns across digital, email, and social media channels.
- Company: Join SANE, a top UK charity dedicated to mental health support.
- Benefits: Enjoy flexible working options and the chance to make a real impact.
- Other info: A strong belief in mental health advocacy is crucial for this role.
- Why this job: Be part of a passionate team driving change in mental health through creative fundraising.
- Qualifications: Experience in individual giving and multi-channel campaigns is essential.
The predicted salary is between 36000 - 60000 € per year.
SANE, a leading UK mental health charity, is seeking an experienced and entrepreneurial Senior Individual Giving Manager to join our Fundraising team. In this pivotal role, you will lead the development and delivery of innovative fundraising campaigns across multiple channels - including direct mail, digital, email and social media to grow our individual donor base, improve supporter retention, and increase legacy giving.
Working closely with our digital, communications, and senior management team, you will manage regular giving programmes, design targeted legacy campaigns, and create compelling content to drive donations and deepen donor engagement.
We are looking for a creative and strategic fundraiser or marketeer with a strong background in individual giving, ideally within the charity or not-for-profit sector. You should have experience running successful multi-channel campaigns, excellent copywriting and communication skills, and strong knowledge of CRMs such as Salesforce or Raiser's Edge. Familiarity with legacy fundraising and UK fundraising regulations is desirable.
Above all, you will bring a genuine passion for mental health and a belief in the power of fundraising to create lasting change.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Individual Giving Manager
✨Tip Number 1
Familiarise yourself with SANE's mission and values. Understanding their approach to mental health will help you align your passion for the cause with your application, showcasing how your personal beliefs resonate with their goals.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in individual giving. Attend relevant events or webinars to connect with like-minded individuals and gain insights into successful fundraising strategies that you can discuss during interviews.
✨Tip Number 3
Prepare examples of your past fundraising campaigns, particularly those that utilised multiple channels. Be ready to discuss the outcomes and what you learned from each experience, as this will demonstrate your strategic thinking and creativity.
✨Tip Number 4
Stay updated on current trends in digital fundraising and legacy giving. Being knowledgeable about the latest tools and techniques will not only impress during interviews but also show your commitment to innovation in the fundraising space.
We think you need these skills to ace Senior Individual Giving Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in individual giving and fundraising campaigns. Use specific examples that demonstrate your success in multi-channel fundraising, as well as your familiarity with CRMs like Salesforce or Raiser’s Edge.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for mental health and the charity sector. Discuss why you are drawn to SANE and how your skills align with their mission. Be sure to mention your experience with legacy giving and your strategic approach to fundraising.
Showcase Your Campaign Successes:In your application, include details about successful fundraising campaigns you've led. Highlight the channels used, the strategies implemented, and the outcomes achieved. This will demonstrate your ability to drive donations and engage supporters effectively.
Proofread and Edit:Before submitting your application, take the time to proofread and edit your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and professional. A polished application reflects your attention to detail and commitment to quality.
How to prepare for a job interview at CharityJob
✨Show Your Passion for Mental Health
Make sure to express your genuine passion for mental health during the interview. Share personal stories or experiences that highlight why this cause matters to you, as it will resonate with the charity's mission and values.
✨Demonstrate Multi-Channel Campaign Experience
Be prepared to discuss specific examples of successful multi-channel fundraising campaigns you've led. Highlight your strategic thinking and creativity in developing these campaigns, and how they contributed to donor engagement and retention.
✨Highlight Your Copywriting Skills
Since excellent copywriting is crucial for this role, bring samples of your work or be ready to discuss how you've crafted compelling content in the past. Emphasise how your writing has driven donations and engaged supporters.
✨Familiarity with Fundraising Regulations
Brush up on UK fundraising regulations and be ready to discuss how you ensure compliance in your campaigns. This knowledge will demonstrate your professionalism and understanding of the sector's standards.
