Marketing Officer

Charity People is delighted to be partnering with a film charity to recruit for their next Marketing Officer. This organisation is the UK's leading charity for film in education and the community, providing screen industry careers information and advice, supporting young filmmakers, and bringing the power of moving image storytelling into classroom teaching.

Contract: Permanent position

Salary: £28,400 per annum

Location: Hybrid role with minimum one day per week based at the charity office in either London, Cardiff, Belfast, Edinburgh and Salford

Hours: Full-time, 35 hours per week

Closing date for applications: 9am on Friday 10th April

Interviews: Interviews will be held remotely on Wednesday 22nd and Friday 24th of April

Core responsibilities within your role will be to:

• Email communications - management and scheduling of all email communications to the charity's database and external audiences, management of email communication's calendar, management of Email Service Provider (Salesforce Marketing Cloud), maintaining integrity of email contact list, and writing copy, building, segmenting and sending emails.
• Support the Marketing Manager with planning, copywriting and coordination of the marketing of the charity's campaigns across paid, organic and earned media.
• Take the lead on delivery and evaluation of specific marketing campaigns.
• CRM reporting, including setting up dashboards, creating effective reports and working closely with Product & Technology team to ensure CRM is being used to its full potential.
• Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.
• Ensure all emails are on brand; both look and feel and tone of voice.
• Ensure all email campaigns adhere to GDPR consent and data capture regulations.
• Work with colleagues in national teams (England, Scotland, Wales and Northern Ireland), and other departments to plan and execute regional email campaigns.
• Work with the Marketing Manager to implement, monitor and develop automated e-communications journeys to enhance both marketing and customer service experiences for the organisation's audiences.
• Manage any printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on brand and produced in an environmentally friendly way.

If you're passionate about inspiring and supporting young people to learn, and to realise their creative, cultural and career aspirations through film and the moving image, we'd love to hear from you.

Key experience and skills we're looking for is as follows:

• Experience of managing email campaigns for a variety of audiences, including drafting content, Email Service Provider (ESP) management, A/B testing and performance analysis.
• A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it in order to inform ongoing activity.
• Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRMs and ESPs.
• Experience of using Customer Relationship Management systems to segment audiences, create campaigns, target audiences and report on activity.
• Experience of working on marketing and communications campaigns across owned, paid and earned channels.
• Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.
• Experience of copywriting and producing content for a range of channels and audiences.

We're particularly interested to receive applications from candidates who have the below, although this is not essential:

• A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.
• A love and knowledge of film.

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.