At a Glance
- Tasks: Lead fundraising and marketing strategies to support a children's hospice charity.
- Company: Join a transformative charity dedicated to exceptional care for children and families.
- Benefits: Enjoy 27 days holiday, pension contributions, and wellbeing perks.
- Other info: Flexible working options and a chance to develop a high-performing team.
- Why this job: Make a real impact while shaping the future of children's hospice care.
- Qualifications: Proven fundraising leadership experience and strong relationship-building skills.
The predicted salary is between 65000 - 65000 £ per year.
Are you a visionary fundraising leader who believes every family facing the unimaginable deserves exceptional care and support? You will play a pivotal role in shaping the future of a children's hospice and healthcare charity as it embarks on an exciting new phase of growth and development. Leading an ambitious fundraising and marketing strategy, you'll inspire supporters, businesses, philanthropists and communities to invest in the charity's life-changing work.
Few fundraising leaders get the opportunity to be part of such a significant period of organisational transformation - helping to lead a rebrand, support a major capital development, redefine services and secure a charity's long-term future.
Salary: £60-65k per annum
Location: Liverpool, with flexible/hybrid working (3-4 days onsite initially)
Contract: Full-time, permanent or reduced hours considered
Benefits: 27 days holiday (+ bank), 5% employer pension contribution and range of other wellbeing and development benefits
This charity provides specialist hospice care for babies, children and young people with life-limiting and life-threatening conditions across Liverpool and the surrounding region. Through expert clinical care, respite, therapies, emotional wellbeing and bereavement support, the charity walks alongside families at the most difficult times in their lives. As it embarks on an ambitious new chapter, the charity is redefining its future vision through a significant rebrand and plans for a new purpose-built hospice, expanding its services and positioning itself as a leading voice within children's hospice care across the region.
As a member of the Executive Team, you'll help shape the future direction of the organisation, contributing to major strategic decisions while leading fundraising efforts and turning ambitious plans into reality. You'll lead fundraising, marketing and supporter engagement functions, with income targets currently at £1.2m and ambitions to grow this significantly over the coming years. By developing and delivering a bold new strategy that diversifies income, you'll grow unrestricted funding and build long-term financial resilience.
There's an exciting duality to this position. On one hand, you'll be setting strategy, working closely with the CEO, Board and Executive Team to develop a compelling vision for growth. On the other, you'll be a hands-on relationship builder, personally cultivating major relationships, securing strategic partnerships and helping unlock transformational gifts. You'll also inherit and develop a committed team with huge potential, with the freedom to shape structure, build capability and create a high-performing culture that delivers exceptional results.
About you: We're looking for a senior fundraising leader who inspires confidence in supporters, colleagues and trustees alike, while remaining focused on delivering ambitious income growth. When you apply, we'd love to see you demonstrating:
- Significant senior leadership experience in a fundraising role, working across multiple income streams.
- Personal success in securing high-value fundraising, ideally at six-figures+.
- Ability to think strategically, whilst remaining close to delivery and leading from the front.
- Experience developing, coaching and motivating teams through change and growth.
- Strong commercial awareness and financial management skills.
- Collaborative, emotionally intelligent leadership style that brings the best out in others.
If you're excited by the unique opportunity to build on a rich legacy, while also shaping something fresh and new, then we'd love to hear from you. From there, we'll be in touch with full application details if you have the skills and experience required.
To apply, please send your CV or profile in the first instance to Amelia Lee at Charity People. If your experience matches the charity's brief, then we'll be in touch with more on how to formally apply.
Deadline: 9am on Wednesday 5th August
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Head of Income Generation and Marketing employer: Charity People
Maudsley Charity is an exceptional employer, offering a dynamic work environment that prioritises mental health advocacy and community impact. With a strong commitment to equity, diversity, and inclusion, employees are encouraged to grow professionally while contributing to meaningful initiatives that shape mental health care across the UK. The hybrid working model allows for flexibility, and the collaborative culture fosters innovation and engagement with key stakeholders in the sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Income Generation and Marketing
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like Charity People.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of Charity People, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at Charity People. It’s all about being visible and passionate!
We think you need these skills to ace Head of Income Generation and Marketing
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that Charity People supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of Charity People. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Head of Income Generation and Marketing role at Charity People. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at Charity People
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of Charity People. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at Charity People.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for Charity People. This shows you're not only a lone wolf but a team player with valuable connections.
