Head of Digital

Head of Digital

City of London Full-Time 43000 - 62000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital transformation and enhance the charity's online presence.
  • Company: Join a leading literacy charity making a real difference in communities.
  • Benefits: Competitive salary, flexible working, and a chance to impact lives.
  • Why this job: Shape digital strategies that empower disadvantaged communities through literacy.
  • Qualifications: Proven experience in digital leadership and campaign management.
  • Other info: Inclusive workplace committed to diversity and personal growth.

The predicted salary is between 43000 - 62000 £ per year.

Charity People are delighted to be partnering with the National Literacy Trust to recruit for their next Head of Digital .

The National Literacy Trust empowers children, young people and adults from disadvantaged communities with the literacy skills they need to succeed. They work directly with young people and their families, with the 5,000 schools in these communities, with nurseries, prisons, YOIs and through their teams leading community literacy programmes in 20 places in the UK facing the biggest literacy and poverty challenges. Literacy is a vital element of action against poverty and their work changes people’s life stories.

Contract: Permanent role
Salary: £50,000 to £55,000
Location: Contracted to London office (SW8 1RL) with flexible home working
Hours: Full-time, 35 hours per week
Closing date for applications: Monday 6th October
Interview date: first stage interviews will be held remotely on Friday 17th October with second round held week commencing 27th October

As Head of Digital, your core responsibilities will include:

  • Lead the development and implementation of the charity’s digital transformation strategy
  • Provide digital leadership and expertise across the organisation
  • Oversee the development of digital platforms to enhance brand and mission delivery
  • Lead the delivery of key digital projects on time and within budget
  • Enhance data analysis and CRM capabilities, developing reporting dashboards, generating data-driven insights and making recommendations to optimise performance and growth
  • Manage the digital marketing budget and relationships with third-party suppliers
  • Work with the Director of Marketing and Communications to build, implement, and maintain a consistent and high impact brand strategy
  • Lead high-quality campaign activity on all digital channels, demonstrating the charity’s thought leadership and influencing policymakers and politicians and ensuring brand and messaging is consistent through all digital channels
  • Oversee development of content for websites, social media and newsletters
  • Ensure communications channels influence existing and potential donors and supporters of the charity
  • We’d love to hear from candidates with the following skills and experience:

  • Proven significant experience in senior digital leadership and/or strategy development
  • Strong track record of managing agency partnerships
  • Expertise in influencing public opinion or behaviour through communications and marketing
  • Experience leading and motivating a digital team
  • Success in delivering consumer-facing, digital-first campaigns
  • Skilled in managing relationships with senior external stakeholders
  • Excellent cross-departmental collaboration and communication skills
  • We’re particularly interested in receiving applications from candidates who have the following experience, although this is not essential:

  • Experience of contributing to organisational strategy development
  • Good understanding of the role of digital marketing to deliver strategic growth
  • Knowledge of using data insights to support strategy development
  • Knowledge of how behavioural insight can be utilised to deliver behaviour change
  • Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

    Head of Digital employer: Charity People

    As a leading literacy charity based in London, we are committed to empowering individuals from disadvantaged communities through essential literacy skills. Our inclusive work culture fosters collaboration and innovation, providing ample opportunities for professional growth and development. With a focus on meaningful impact, we offer flexible working arrangements and a supportive environment where your contributions can truly change lives.
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    Contact Detail:

    Charity People Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Head of Digital

    ✨Tip Number 1

    Network like a pro! Reach out to people in the charity sector, especially those involved in digital roles. Attend events or webinars where you can connect with potential colleagues and learn more about the industry.

    ✨Tip Number 2

    Showcase your digital prowess! Create a portfolio that highlights your past projects and successes in digital leadership. This will give you an edge during interviews and demonstrate your capability to lead digital transformation.

    ✨Tip Number 3

    Prepare for those interviews! Research the charity’s mission and current digital initiatives. Be ready to discuss how your experience aligns with their goals and how you can contribute to their digital strategy.

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.

    We think you need these skills to ace Head of Digital

    Digital Transformation Strategy
    Digital Leadership
    Project Management
    Data Analysis
    CRM Capabilities
    Digital Marketing
    Campaign Management
    Content Development
    Stakeholder Management
    Cross-Departmental Collaboration
    Communication Skills
    Agency Partnership Management
    Behavioural Insight Application
    Brand Strategy Development

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV speaks directly to the role of Head of Digital. Highlight your experience in digital leadership and strategy development, and don’t forget to showcase any successful campaigns you've led!

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about literacy and how your skills can help our charity make a difference. Keep it engaging and relevant to the job description.

    Showcase Your Digital Savvy: We want to see your expertise in action! Include examples of how you've used data insights to drive strategy or how you've managed digital projects. This will show us you’re the right fit for leading our digital transformation.

    Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!

    How to prepare for a job interview at Charity People

    ✨Know the Charity Inside Out

    Before your interview, make sure you research the charity thoroughly. Understand their mission, values, and the specific challenges they face in literacy. This will not only show your genuine interest but also help you tailor your responses to align with their goals.

    ✨Showcase Your Digital Expertise

    Prepare to discuss your previous experience in digital leadership and strategy development. Bring examples of successful campaigns you've led, especially those that influenced public opinion or behaviour. Be ready to explain how you can apply this expertise to enhance the charity's digital transformation.

    ✨Demonstrate Data Savvy

    Since the role involves enhancing data analysis and CRM capabilities, be prepared to talk about how you've used data insights in past roles. Share specific examples of how you've developed reporting dashboards or generated data-driven insights that led to performance optimisation.

    ✨Engage with Their Vision

    During the interview, express your passion for literacy and how it ties into your professional journey. Discuss how you envision using digital platforms to further the charity's mission and engage with stakeholders. This will help you connect on a personal level and demonstrate your commitment to their cause.

    Head of Digital
    Charity People
    Location: City of London

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