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- Tasks: Lead and optimise paid search campaigns for a wildlife conservation charity.
- Company: Join a forward-thinking charity making a global impact on wildlife conservation.
- Benefits: Earn £300 per day, work remotely, and contribute to meaningful change.
- Why this job: Make a difference while honing your digital marketing skills in a dynamic environment.
- Qualifications: Experience in Google Ads, Microsoft Ads, and website conversion optimisation.
- Other info: Flexible freelance role with opportunities for personal and professional growth.
The predicted salary is between 24000 - 36000 £ per year.
Charity People is delighted to be supporting a charity in their recruitment of a Paid Search Freelancer. As the organisation's paid search specialist you will have responsibility for the relaunch and ownership of the paid search programme including Google Paid, Google Ad Grants Pro, Microsoft Ads, and Performance Max, as well as for leading CRO for donation landing pages.
About the Charity: They are an international wildlife conservation charity saving species; restoring habitats; and empowering communities in more than 40 countries worldwide. With over a century of impact, the organisation brings people together to protect nature and tackle the planet's most urgent environmental challenges.
Contract: Freelance, part time role working two days per week
Salary: £300 per day
Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO
Closing date for applications: 9am on Friday 27th February
Interviews: Interviews will be held week commencing 9th March
Core responsibilities within the role will be:
- Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
- Create a relaunch plan covering budgets, targeting, creative assets and measurement
- Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads.
- Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
- Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
- Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
- Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
- Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
- Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
- Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
- Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
- Produce regular reporting and insights for the Marketing Manager
We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:
- Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
- Organic traffic SEO experience including keyword research, On-Page SEO (Optimise meta tags, headings, content structure, and internal linking) using search console and SEMrush
- Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
- Experience with conversion funnel analysis - identifying drop-off points and optimising user journeys across devices.
- Strong experience in GA4 and platform dashboards
- Familiarity with WordPress or similar tools
- Familiarity with Hotjar or similar tools
- Experience with Salesforce
- Experience with donation form UX in a fundraising context
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Freelance Paid Search Marketer employer: Charity People
Contact Detail:
Charity People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Paid Search Marketer
✨Tip Number 1
Network like a pro! Reach out to your connections in the charity sector and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past paid search campaigns, especially those that had a positive impact on donations. This will help potential clients see what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends in paid search marketing. Follow industry blogs, join relevant forums, and participate in webinars. This knowledge will not only boost your confidence but also make you more appealing to charities looking for expertise.
✨Tip Number 4
Apply through our website! We love seeing passionate freelancers like you. Make sure to tailor your application to highlight your experience with Google Ads and conversion optimisation, as these are key for this role.
We think you need these skills to ace Freelance Paid Search Marketer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Paid Search Freelancer. Highlight your experience with Google Ads, Microsoft Ads, and any relevant conversion rate optimisation (CRO) work you've done. We want to see how your skills align with what the charity needs!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you’ve improved campaign performance or increased donations in previous roles. This will help us see the impact you can make.
Be Clear and Concise: Keep your application clear and concise. Avoid jargon and make sure your points are easy to understand. We appreciate straightforward communication, especially when it comes to your experience and how it relates to the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Charity People
✨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and the specifics of the charity sector. Familiarise yourself with their past campaigns and be ready to discuss how you would approach the relaunch of their paid search programme.
✨Show Your Passion for Conservation
This charity is all about wildlife conservation, so let your passion shine through! Share any relevant experiences or projects that demonstrate your commitment to environmental issues and how your skills can help them achieve their mission.
✨Prepare for Technical Questions
Expect questions about A/B testing, conversion rate optimisation, and analytics tools like GA4 and Hotjar. Be ready to explain your process for auditing accounts and optimising campaigns, as well as how you track performance metrics.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their current challenges in digital marketing or how they measure success for their campaigns. This shows you're genuinely interested and engaged with their work.