At a Glance
- Tasks: Lead digital supporter journeys to enhance engagement and inspire donations.
- Company: Join a compassionate hospice in Wakefield, providing holistic care for over 30 years.
- Benefits: Enjoy flexible hours, generous holidays, wellbeing initiatives, and various corporate perks.
- Other info: Remote work options available; apply by 9am on June 18th.
- Why this job: Make a real impact by connecting supporters with meaningful causes in a supportive environment.
- Qualifications: Experience in digital communication and data-driven strategies is essential.
The predicted salary is between 28000 - 35000 € per year.
Would you love to use your expertise in automated, insight-led marketing journeys to deepen supporter engagement and drive income for a truly compassionate, community-based organisation? Charity People is delighted to be partnering with a local hospice in Wakefield, which has been providing expert, holistic care to people in the Wakefield area for over 30 years. We're looking for a Digital Communications Fundraiser who will play a pivotal role in shaping how supporters connect with the hospice's work and help secure its future for the next generation of patients and families.
Salary: £32,000 - £35,000 per annum (depending on experience)
Hours: 37.5 hours per week with flexibility
Location: Wakefield, with the opportunity to work from home
Excellent Benefits:
- Generous holiday entitlement, with the option to flex it through Annual Buy and Sell Leave Scheme
- Wellbeing initiatives (including wellbeing activities and events, physio access, a mental health app, GP 24/7 access, massage, reiki and reflexology and a menopause friendly work environment)
- Discounts and offers
- Employee assistance programme
- Life assurance
- On-site parking
- An onsite restaurant
- Pension options
About the Hospice: This Hospice provides high quality care and support to people with life-limiting conditions, and their families, championing quality care across the Wakefield district. The hospice takes a holistic approach to promoting quality of life for its patients, giving equal consideration to the physical, emotional, social and spiritual needs of them, their families and carers.
About the Role: This is a brilliant opportunity to take the lead on designing and optimising digital supporter journeys that build lasting relationships and inspire giving. You'll use insight, data, and automation to:
- Build segmented, multi-channel supporter journeys that boost retention, increase lifetime value and enhance the donor experience.
- Identify key moments for personalised communication and ensure each touchpoint reflects the values and voice of the hospice.
- Work closely with the fundraising and marketing teams to align campaign messaging and deliver strategic, story-led engagement.
- Analyse supporter behaviour and journey performance to constantly refine, test and optimise.
About You: You'll bring experience of developing insight-led supporter or customer journeys across digital channels. You'll be someone who naturally seeks to understand behaviour and motivations, and you'll be confident using CRM and digital tools to build automated journeys that feel anything but robotic. A strong communicator, you'll have the ability to translate data into compelling, meaningful content strategies that deepen supporter loyalty and emotional connection. This role would suit a data-savvy communications professional who is as passionate about personalisation as they are about making a difference. Above all, you'll be motivated by making every supporter feel valued, seen and integral to the hospice's mission.
To find out more please get in touch with your CV to Ellen Drummond at Charity People in the first instance.
Deadline: 9am on Wednesday the 18th June
Interviews: TBC
Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Communication Officer
✨Tip Number 1
Familiarise yourself with the hospice's mission and values. Understanding their holistic approach to care will help you tailor your conversations and demonstrate genuine passion for their work during interviews.
✨Tip Number 2
Showcase your experience with automated marketing tools and CRM systems. Be ready to discuss specific examples of how you've used data to enhance supporter journeys and drive engagement in previous roles.
✨Tip Number 3
Prepare to discuss your strategies for personalisation in digital communication. Think about how you can create meaningful connections with supporters and be ready to share innovative ideas that align with the hospice's goals.
✨Tip Number 4
Network with professionals in the charity sector, especially those involved in digital communications. Engaging with others in the field can provide insights and potentially valuable connections that may help you stand out as a candidate.
We think you need these skills to ace Digital Communication Officer
Some tips for your application 🫡
Understand the Role:Read the job description thoroughly to grasp the key responsibilities and required skills for the Digital Communication Officer position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV:Ensure your CV is up-to-date and tailored to the role. Emphasise your experience in digital communication, automated marketing journeys, and any relevant data analysis skills. Use clear headings and bullet points for easy readability.
Write a Personalised Cover Letter:In your cover letter, express your passion for the hospice's mission and how your skills can contribute to their goals. Mention specific examples of past work that demonstrate your ability to create engaging supporter journeys and your understanding of donor motivations.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Charity People
✨Showcase Your Digital Expertise
Make sure to highlight your experience with automated, insight-led marketing journeys. Be prepared to discuss specific tools and strategies you've used in the past to enhance supporter engagement.
✨Understand the Organisation's Values
Research the hospice's mission and values thoroughly. During the interview, demonstrate how your personal values align with theirs and how you can contribute to their compassionate approach.
✨Prepare for Behavioural Questions
Expect questions that assess your understanding of supporter behaviour and motivations. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Bring Data-Driven Examples
Be ready to share examples of how you've used data to inform your digital communication strategies. Discuss how you've analysed performance metrics to optimise supporter journeys and improve engagement.
