At a Glance
- Tasks: Lead the campaign for the National Year of Reading, engaging diverse audiences and managing media relations.
- Company: Join a dynamic charity focused on empowering disadvantaged communities through literacy.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to make a real impact.
- Why this job: Be part of a stellar team revitalising the nation's love for reading and enhancing community wellbeing.
- Qualifications: Experience in media, PR, and national campaigning; strong digital skills are essential.
- Other info: Applications close on 8th August; interviews will be held remotely on 26th August.
The predicted salary is between 30000 - 35000 £ per year.
Charity People is delighted to be partnering with the
a leading literacy charity
as they recruit for a
Campaign Manager
to join their team to deliver the
2026 National Year of Reading. About the charity We are working with a dynamic and impactful charity dedicated to empowering children, young people, and adults from disadvantaged communities with the literacy skills they need to thrive. Contract:
Fixed term until end of January 2027 Salary:
£36,000 to £40,000 Location:
Hybrid role between home and London office; this role will be contracted to the London office with the majority of work able to be carried out from home Closing date for applications:
Friday 8th August Interview date:
Interviews will be held remotely on Tuesday 26th August The National Year of Reading 2026 is a national campaign which will address the steep decline in reading amongst children, young people and adults. A Department for Education initiative, in collaboration with the this charity as delivery partner, the National Year of Reading will position reading as a powerful contemporary activity and will aim to engage new audiences in reading and to change the national reading culture for good. Reading is central to the Government\’s Plan for Change: it supports success in school, work and in life, boosts wellbeing, brings people together and increases empathy. This is a hugely exciting time to be part of a stellar team working with partners from across sectors to reignite the nation\’s love of reading! Core responsibilities within your role will be to: Manage planning and delivery of campaign and communications activity in line with National Year of Reading strategy Develop a digital plan to reach target audiences through social media, campaign websites and other online channels Develop and deliver a strategy for engagement of high-profile celebrity ambassadors Work alongside the National Year of Reading team to manage and brief creative and communications agencies Alongside the media and communications team, develop and manage relationships with media contacts, including acting as the first port of call for incoming media enquiries, out-of-hours media response and cultivating longer term relationships with journalists, both in the education sector and beyond Alongside the media and communications team manage interview requests including fielding and briefing appropriate spokespeople Plan, create and write multi-media communications materials, including news stories, social media content, and reports for multi-channels use Develop key messages and evidence-based rationale, and test with target audiences Ensure consistent, ongoing evaluation of campaign reach and impact, and updates for stakeholder groups. Monitor and moderate contributions to National Year of Reading website using the content management system Proofread and edit content as required We would love to hear from you if you have the following skills and experience: Significant experience of planning and delivering high-profile and large-scale media and PR activity Experience of national campaigning including developing engaging campaign messaging and using a range of channels to reach target audiences Knowledge of effective evaluation of marketing and communications campaigns Experience of building partnerships with a range of stakeholders across the public, private and charity sectors Expertise in writing for different audiences in different contexts Excellent working knowledge of digital platforms We\’re particularly interested in receiving applications from candidates who have the following experience, although this is not essential: Experience of working in the charity, education, wellbeing or cultural sector If you\’re interested in hearing more about this opportunity, please send your CV to Alice Wood at Charity People in the first instance. Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Campaign Manager employer: Charity People
Contact Detail:
Charity People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager
✨Tip Number 1
Familiarise yourself with the National Year of Reading initiative and its goals. Understanding the campaign's objectives will help you articulate how your skills and experience align with their mission during interviews.
✨Tip Number 2
Network with professionals in the charity and education sectors. Attend relevant events or engage on social media platforms to connect with individuals who may provide insights or referrals related to the Campaign Manager role.
✨Tip Number 3
Prepare examples of your past campaign successes, particularly those involving media and PR activities. Be ready to discuss how you measured their impact and what strategies you used to engage diverse audiences.
✨Tip Number 4
Research the charity's previous campaigns and partnerships. Being knowledgeable about their work will not only impress during interviews but also allow you to suggest innovative ideas that could enhance their future initiatives.
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management, media relations, and digital marketing. Use specific examples that demonstrate your ability to deliver high-profile campaigns and engage diverse audiences.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for literacy and the mission of the charity. Mention how your skills align with the responsibilities of the Campaign Manager role.
Showcase Your Communication Skills: Since the role involves writing multi-media communications materials, provide samples of your previous work or describe experiences where you successfully crafted engaging content for different platforms and audiences.
Highlight Relevant Experience: If you have experience in the charity, education, or cultural sectors, make sure to emphasise this in your application. Discuss any partnerships you've built and how they contributed to successful campaigns.
How to prepare for a job interview at Charity People
✨Understand the Charity's Mission
Before your interview, take some time to research the charity's mission and values. Understanding their commitment to literacy and how they empower disadvantaged communities will help you align your answers with their goals.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of high-profile campaigns you've managed in the past. Highlight your experience in planning, delivering, and evaluating campaigns, especially those that involved media and PR activities.
✨Demonstrate Digital Savvy
Since the role involves developing a digital plan, be ready to talk about your experience with various digital platforms. Share examples of how you've successfully engaged target audiences through social media and online channels.
✨Prepare for Media Interaction Scenarios
Given the role's responsibilities around media relations, think about potential scenarios you might face. Prepare to discuss how you would handle media inquiries and manage relationships with journalists, showcasing your communication skills.