At a Glance
- Tasks: Lead a high-profile social marketing campaign and shape impactful strategies.
- Company: Join a leading national charity partnering with government to drive change.
- Benefits: Enjoy a hybrid work model with flexibility and competitive salary.
- Why this job: Make a real difference while collaborating with diverse stakeholders and influencers.
- Qualifications: Experience in leading national campaigns and partnership management is essential.
- Other info: Applications close on 9th July; interviews start remotely on 16th July.
The predicted salary is between 64000 - 96000 £ per year.
Are you a strategic leader with a passion for driving change at scale? We’re seeking an exceptional Campaign Director to lead a high-profile social marketing campaign launching at the start of 2026, delivered in partnership between a leading national charity and a key government department. This ambitious initiative will unite voices and expertise from across the charity sector, government, and commercial world to tackle one of the most pressing issues facing the UK today. As Campaign Director, you’ll be at the helm—shaping strategy, building powerful coalitions, and delivering real impact.
Contract: fixed term until end of January 2027
Salary: £80,000 per annum
Location: Hybrid role between home and London office, where you will be able to work regularly from home around the requirements of your role for in-person meetings or travel. You will have significant contact with national government and other stakeholders which will require you to be in London regularly. This is likely to be at least weekly.
Closing date for applications: Wednesday 9th July
Interviews: First interviews will be held remotely on Wednesday 16th July, with second round in person on Tuesday 22nd July
We’re looking for an experienced leader with expertise in leading national campaigns or programmes, and of working in partnership management at the highest level, across public, private and charity sector organisations. You will be a powerful communicator able to ensure a powerful and engaging national campaign.
Key responsibilities within the role will include:
- Develop and deliver the strategy for the charity to create new audiences for their mission across the UK, especially addressing target audiences for the campaign
- Ensure the campaign combines a consumer-facing campaign as well as the mobilisation of national and local partners from the public and business sectors, as well as from civil society and influencers and celebrity talent
- Building campaign supporters into partnership to deliver the campaign and create an ongoing movement engaging new audiences beyond the campaign year
- Work with the Director of Communications and Marketing at the charity to commission agencies to develop insight, messages and communication strategies that will drive the effectiveness of the campaign
- Lead the campaign team of six reports, including four direct reports
- Lead and support the campaign Fundraising Lead as they ensure the campaign meets its fundraising goals
- Ensure the campaign has clear performance indicators; and commission and publish an evaluation report on completion
This is such an exciting opportunity to lead a high-profile national campaign for an impact-led organisation that is a leading authority within the sector. We’re actively speaking with potential candidates and would love to hear from you. If you’re interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.
Charity People actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
Campaign Director employer: Charity People
Contact Detail:
Charity People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Director
✨Tip Number 1
Network strategically with professionals in the charity and government sectors. Attend relevant events or webinars where you can meet potential collaborators and stakeholders who might be involved in the campaign. Building these connections can give you insights into the role and help you stand out.
✨Tip Number 2
Familiarise yourself with current social marketing trends and successful campaigns, especially those that have mobilised diverse audiences. Being able to discuss these examples during your interviews will demonstrate your expertise and strategic thinking.
✨Tip Number 3
Prepare to showcase your leadership style and how it aligns with building coalitions across different sectors. Think of specific examples from your past experiences where you successfully led teams or partnerships to achieve impactful results.
✨Tip Number 4
Research the charity's mission and recent initiatives thoroughly. Understanding their goals and challenges will allow you to tailor your discussions and show how your vision for the campaign can align with their objectives.
We think you need these skills to ace Campaign Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Campaign Director position. Tailor your application to highlight your experience in leading national campaigns and partnership management.
Craft a Compelling CV: Your CV should clearly showcase your leadership experience, particularly in campaign management and collaboration across sectors. Use specific examples that demonstrate your ability to drive change and engage diverse audiences.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the impact you hope to achieve. Highlight your strategic thinking and communication skills, and explain how your background aligns with the charity's mission and the campaign's goals.
Follow Application Instructions: Ensure you send your application to the correct contact, Alice at Charity People, as specified in the job description. Double-check that all required documents are included and formatted correctly before submission.
How to prepare for a job interview at Charity People
✨Showcase Your Strategic Vision
As a Campaign Director, you'll need to demonstrate your ability to develop and deliver impactful strategies. Prepare to discuss specific examples of past campaigns you've led, focusing on how you shaped the strategy and achieved measurable results.
✨Highlight Partnership Management Experience
This role requires extensive collaboration across various sectors. Be ready to share your experiences in building coalitions and managing partnerships, especially with government and commercial entities. Emphasise your ability to unite diverse stakeholders towards a common goal.
✨Communicate Effectively
Strong communication skills are essential for this position. Practice articulating your ideas clearly and persuasively. Consider preparing a brief pitch about your vision for the campaign, as well as how you would engage different audiences and partners.
✨Prepare for Performance Metrics Discussion
The role involves setting clear performance indicators and evaluating campaign success. Be prepared to discuss how you have previously established metrics for campaigns and how you used data to drive decisions and improve outcomes.