Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise paid search campaigns for a wildlife conservation charity.
- Company: Join a forward-thinking charity making a global impact on wildlife conservation.
- Benefits: Earn £300 per day, work remotely, and contribute to meaningful causes.
- Why this job: Make a real difference while honing your digital marketing skills.
- Qualifications: Experience in Google Ads, Microsoft Ads, and conversion rate optimisation.
- Other info: Flexible freelance role with opportunities for creative input and growth.
The predicted salary is between 24000 - 36000 £ per year.
Charity People is delighted to be supporting a charity in their recruitment of a Paid Search Freelancer. As the organisation's paid search specialist, you will have responsibility for the relaunch and ownership of the paid search programme including Google Paid, Google Ad Grants Pro, Microsoft Ads, and Performance Max, as well as for leading CRO for donation landing pages.
About the Charity
They are an international wildlife conservation charity saving species; restoring habitats; and empowering communities in more than 40 countries worldwide. With over a century of impact, the organisation brings people together to protect nature and tackle the planet's most urgent environmental challenges.
Contract
- Freelance, part time role working two days per week
- Salary: £300 per day
- Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO
- Closing date for applications: 9am on Friday 27th February
- Interviews will be held week commencing 9th March
Core responsibilities within the role will be:
- Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
- Create a relaunch plan covering budgets, targeting, creative assets and measurement
- Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads. Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
- Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
- Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
- Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
- Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
- Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
- Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
- Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
- Produce regular reporting and insights for the Marketing Manager
We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:
- Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
- Organic traffic SEO experience including keyword research, On-Page SEO (optimise meta tags, headings, content structure, and internal linking) using Search Console and SEMrush
- Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
- Experience with conversion funnel analysis – identifying drop-off points and optimising user journeys across devices.
- Strong experience in GA4 and platform dashboards
- Familiarity with WordPress or similar tools
- Familiarity with Hotjar or similar tools
- Experience with Salesforce
- Experience with donation form UX in a fundraising context
If you’re interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.
Freelance Paid Search Marketer in Cambridge employer: Charity People
Contact Detail:
Charity People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Paid Search Marketer in Cambridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who have experience with charities. They might know of opportunities or can refer you directly to hiring managers.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past successes in paid search and conversion rate optimisation. Use real data and case studies to demonstrate how you've made a difference in previous roles.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Microsoft Ads, and CRO techniques. Be ready to discuss specific strategies you've used and how they can apply to the charity's goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about the role and want to be part of our mission to support wildlife conservation.
We think you need these skills to ace Freelance Paid Search Marketer in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Paid Search Freelancer. Highlight your experience with Google Ads, Microsoft Ads, and any relevant conversion rate optimisation (CRO) work you've done. We want to see how your skills align with the charity's mission!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate your impact, like improved conversion rates or successful campaign performance. This will help us see the value you can bring to the charity.
Be Clear and Concise: Keep your application clear and to the point. Avoid jargon and make it easy for us to understand your qualifications and experiences. A well-structured application will stand out and show us that you can communicate effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Charity People
✨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and the specifics of the charity sector. Familiarise yourself with their past campaigns and be ready to discuss how you would approach the relaunch of their paid search programme.
✨Showcase Your Experience
Prepare examples from your previous work that highlight your hands-on management and optimisation skills. Be ready to discuss specific campaigns you've run, the results achieved, and how you tackled challenges, especially in a non-profit context.
✨Be Data-Driven
Since this role involves monitoring KPIs and using tools like Google Analytics and Hotjar, come prepared to talk about how you've used data to inform your decisions. Share insights from past experiences where your analysis led to improved conversion rates or campaign performance.
✨Ask Insightful Questions
Demonstrate your interest in the role by asking thoughtful questions about their current paid search strategies, challenges they face, and how they measure success. This shows you're not just interested in the job, but also in contributing to their mission.