At a Glance
- Tasks: Lead a dynamic fundraising team and drive innovative strategies for mass participation events.
- Company: Join a leading children's charity making a real difference in communities across the UK.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: 12-month maternity cover with flexible working arrangements.
- Why this job: Shape impactful fundraising strategies and create lasting relationships with supporters.
- Qualifications: Experience in mass participation fundraising and strong leadership skills required.
The predicted salary is between 48748 - 54164 £ per year.
Charity People is delighted to be partnering with a leading national children’s charity to recruit an experienced Associate Head of Mass Participation Fundraising for a 12‑month maternity cover contract. This is a fantastic opportunity to lead a well-established mass participation fundraising programme that engages thousands of supporters across the UK through challenge events, schools fundraising and DIY activity. As part of the senior leadership team within supporter‑led fundraising, you'll play a pivotal role in shaping strategy, driving income growth and ensuring supporters enjoy an outstanding experience at every stage of their journey.
About the Organisation
Our partner is one of the UK’s most recognised children’s charities, providing life‑changing services and support to children, young people and families. Their work reaches communities across the country, tackling some of the biggest challenges facing children today. Supporter fundraising is critical to their success, helping to generate vital income and build long‑term relationships with people who are passionate about creating brighter futures for children and young people.
Salary: £48,748 - £54,164 plus allowances where applicable (London Weighting or Home‑Based Allowance)
Contract: 12‑month maternity cover from September 2026
Location: Hybrid, with flexible home working and travel to London and fundraising events when required
The Role
Reporting to the Head of Supporter‑Led Fundraising, you'll provide leadership across a diverse portfolio including third‑party events, DIY fundraising and schools fundraising. You'll lead a talented team of fundraisers, oversee significant income streams and play a key role in delivering ambitious fundraising growth plans.
Key areas of responsibility include:
- Leading and developing a high‑performing fundraising team across multiple mass participation products.
- Driving strategies to acquire, steward and retain supporters, creating lasting relationships that maximise lifetime value.
- Managing budgets, forecasting and income performance across multiple fundraising streams.
- Working closely with colleagues across fundraising, communications, data and service delivery functions to deliver compelling supporter journeys.
- Managing key supplier and agency relationships to ensure excellent delivery and supporter satisfaction.
- Identifying opportunities to innovate, optimise products and grow participation income.
About You
We're looking for a strategic and inspiring fundraising leader who can bring both vision and practical leadership to an established programme. You'll bring:
- Experience leading mass participation, challenge events, community, schools or supporter‑led fundraising programmes.
- A track record of driving income growth in either the charity or commercial sector.
- Strong strategic planning and budget management experience.
- Experience motivating, coaching and developing successful teams.
- Excellent communication and stakeholder management skills.
- Experience managing agencies, suppliers or strategic partnerships.
- The credibility, confidence and collaborative approach to influence colleagues and senior stakeholders across a complex organisation.
To Apply
To register your interest in this exciting opportunity and request a full job pack, please send your updated CV to Kevin Croasdale. If your profile closely matches the role requirements, we'll be in touch with further details and to arrange an initial conversation.
Key Dates
Closing Date: Friday 17th July 2026
Interviews: Week commencing 27th July 2026
We want you to have every opportunity to demonstrate your skills, ability and potential. Please let Kevin know if you require any adjustments to ensure the recruitment process works for you.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Head of Mass Participation Fundraising (Maternity Cover) in London
✨Get Involved Locally
Look for local charities and non-profits that are gearing up for fundraising events—these are great places to volunteer your time. Not only will you gain valuable experience, but you’ll also meet people who could connect you with future temporary roles in fundraising!
✨Leverage Your Networks
Don’t underestimate the power of your personal and professional networks in the fundraising world. Reach out to friends and family involved in charitable organisations, as they may know of upcoming temporary opportunities or recommend you to key players in their networks.
✨Check Out Fundraising Events
Attend fundraising events in your area—galas, charity walks, or community fairs. Not only will you understand how these events operate, but they’re excellent for making connections and potentially landing a gig with the organisation hosting them, like Charity People | B Corp.
✨Apply on Our Website
When you spot a temporary role that clicks, especially a cool one at Charity People | B Corp, make sure you apply through our website. It’s an efficient way to showcase why you'd be a fantastic fit, and it gives us a direct way to keep track of all applicants.
We think you need these skills to ace Associate Head of Mass Participation Fundraising (Maternity Cover) in London
Some tips for your application 🫡
Show Passion for the Cause:In fundraising-development, it's crucial to convey your genuine passion for the cause you're supporting. Use your cover letter to share a personal story or experience that highlights why this role at Charity People | B Corp resonates with you. Let your enthusiasm shine through!
Quantify Your Impact:When detailing your experience, focus on quantifiable achievements related to fundraising, such as the amount of money raised, the number of events organised, or specific campaigns you've contributed to. This data helps demonstrate your effectiveness and can set you apart in the application process.
Tailor Your CV for Fundraising:Ensure your CV is tailored for the fundraising-development field. Highlight skills like communication, relationship-building, and project management. Include any relevant certifications or training that's pertinent to temporary roles in this sector, and don't forget to mention any software you've used for donor management!
Keep It Concise and Clear:For a temporary role at Charity People | B Corp, be succinct in your application. Use bullet points in your CV to clearly outline your relevant experiences and skills. Remember, we're interested in what you can bring to the table, so make sure your application is easy to read and to the point!
How to prepare for a job interview at Charity People | B Corp
✨Brush Up on Your Fundraising Techniques
In the world of fundraising, having a solid grasp of different fundraising techniques is essential. Make sure you're familiar with things like grant writing, donor relations, and event planning, as these could come up in conversation. Think of examples from your past experiences that highlight your skills in these areas!
✨Know Your Metrics
Fundraising isn't just about charm and good vibes! Be prepared to discuss target metrics you've worked with and how you've successfully achieved them. Maybe you can showcase your understanding of things like donor retention rates or the funds raised from previous campaigns - it’ll really show your analytical side to Charity People | B Corp.
✨Showcase Your Passion for the Cause
Given this is a temporary role, the hiring team at Charity People | B Corp will want to see your commitment to the cause they're advocating for. Be prepared to talk about why you care about their mission and how you've engaged with similar issues in the past. This enthusiasm can really set you apart from other candidates!
✨Be Ready to Discuss Your Availability
Since this is a temporary gig, be clear about your availability and flexibility. Preparedness to jump into urgent projects or events can be a huge plus. Make sure to highlight your ability to adapt quickly and work efficiently, as that’s exactly what Charity People | B Corp will be looking for in a temporary hire!
