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- Tasks: Lead brand strategy and creative projects to amplify CAF's impact.
- Company: Join the Charities Aid Foundation, a leader in social purpose.
- Benefits: Enjoy competitive salary, six weeks holiday, and hybrid working.
- Why this job: Make a real difference while shaping a powerful brand narrative.
- Qualifications: Experience in brand management and strong leadership skills required.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 49000 - 67000 £ per year.
Job reference number: SH153
Contract: Permanent, full time, 35 hours per week
Location: London-based with hybrid working (min 2 days per week in office)
Salary: circa.£58,000 per annum
Can your creativity and strategic brand insight help us achieve our purpose, to accelerate progress? We are looking for a talented and imaginative Senior Brand Manager to join our Brand and Creative Content team at Charities Aid Foundation (CAF).
What you'll do
At CAF, every one of us contributes to our impact. As our Senior Brand Manager, your experience managing brands, shaping brand strategies and driving creative projects, will empower our people to tell CAF's story, enable our insights and messages to cut through, and our support work with donors and social purpose organisations to deliver positive change.
As our Senior Brand Manager, you will:
- Partner with the Head of Brand and Creative Content, to develop a successful global strategic brand approach, aligned with CAF's long-term organisational objectives and values and promoting impact.
- Help to craft a compelling creative identity for CAF, fostering a culture of creative problem solving within the Brand and Creative Content team, and across CAF more widely.
- Run CAF's in-house creative studio, managing two Senior Creative Designers, alongside our external network of agencies and freelancers, and partner with marketing colleagues in the UK and US, to produce high-quality creative work that helps CAF reach its audiences and achieve its strategic objectives and impact.
- Drive our creative briefing process and production schedule, targeting the most efficient ways of working and allocation of resources to deliver excellent user-focused work to time and budget, and maximise return on investment for our brand spend.
- Promote ethical brand practices, safeguarding, and responsible story-telling principles across our work — collaborating with our Executive Affairs, Legal and Compliance teams to help manage reputational risk and maintain public trust in CAF's brand.
- Empower CAF colleagues across all regions, to deliver a positive brand experience at influential touchpoints, advising teams including our product, giving, impact, operational and support-service experts, to embed brand consideration at every stage of our organisation's evolution.
Who you'll be
This role is for you if you have experience of working in brand management within a complex organisation, ideally in the charitable, social purpose, financial-services or values-driven sectors, or have relevant transferable skills and are keen to make a difference to society.
We are looking for:
- A natural collaborator, equipped to influence, advise and partner with CAF teams, across regions and disciplines, as well as external stakeholders, to deliver an integrated and authentic brand experience at CAF.
- Evidence of designing and delivering successful brand strategies, in partnership with multi-functional teams, that generate brand awareness, reinforce brand equity and drive impactful growth.
- An imaginative, problem-solving mindset, backed up with the skills and experience to think strategically and foster a collaborative, inspiring and agile environment for creative work.
- Exceptional design and creative judgement, with the capability to uphold a high creative standard and articulate a compelling creative and brand vision.
- Strong leadership and organisational skills, able to nurture a team of creatives, alongside managing and prioritising competing demands, planned programmes of work and ad hoc requests.
- An outstanding communicator, with the ability to champion CAF's brand story, and engage colleagues at all levels with practical, user-focused brand guidance, tools and training.
What's in it for you
At CAF you will receive: Permanent hybrid ways of working where roles allow Six weeks holiday plus
Senior Brand Manager in England employer: Charities Aid Foundation
Contact Detail:
Charities Aid Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance, share your ideas and insights during interviews. Let them see how your mind works and how you can contribute to their brand.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with the role of Senior Brand Manager. Be ready to discuss specific examples that highlight your skills.
✨Tip Number 4
Don't forget to follow up! After an interview, drop a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role!
We think you need these skills to ace Senior Brand Manager in England
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Share specific examples of how you've shaped brand strategies in the past and how they made a difference. We want to see your creativity and strategic insight!
Tailor Your Application: Make sure to tailor your CV and cover letter to reflect the job description. Highlight your experience in managing brands within complex organisations, especially in the charitable or social purpose sectors. This will show us that you understand our mission and values.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate well-structured applications that get straight to the heart of your experience and skills.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re keen on joining our team at CAF!
How to prepare for a job interview at Charities Aid Foundation
✨Know Your Brand Inside Out
Before the interview, dive deep into CAF's brand values and mission. Understand their current campaigns and how they resonate with their audience. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Creative Process
Be prepared to discuss specific examples of how you've developed brand strategies in the past. Highlight your creative problem-solving skills and how you've collaborated with teams to deliver impactful projects. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Leadership Skills
As a Senior Brand Manager, you'll need to lead a team. Share experiences where you've successfully managed creatives or cross-functional teams. Talk about how you prioritise tasks and handle competing demands while maintaining high standards of work.
✨Engage with Ethical Practices
CAF places a strong emphasis on ethical brand practices. Be ready to discuss how you've incorporated responsible storytelling and safeguarding principles in your previous roles. This will show that you understand the importance of maintaining public trust and can contribute positively to their brand reputation.
