At a Glance
- Tasks: Drive customer retention strategies and enhance engagement through impactful campaigns.
- Company: Join a forward-thinking organisation focused on social impact and inclusivity.
- Benefits: Enjoy six weeks holiday, hybrid working, and extensive development opportunities.
- Other info: Be part of a diverse culture where every voice is valued.
- Why this job: Make a real difference in customer experiences while leading a dynamic team.
- Qualifications: Experience in customer engagement, data analysis, and strong leadership skills.
The predicted salary is between 55000 - 65000 £ per year.
Responsible for driving customer lifetime value across CAF's individual, corporate and intermediary audiences. Focus on retaining, engaging and growing existing customers, delivering upsell and cross‑sell opportunities through high‑impact content, campaigns and customer journeys. Lead development of end‑to‑end customer lifecycle strategies, particularly onboarding, re‑engagement and dormancy, ensuring customers realise the full value of CAF's products and services. This highly strategic, hands‑on role requires strong leadership, data fluency and collaboration across product, digital and customer teams.
Key Responsibilities
- Develop and deliver CAF’s customer retention strategy across key audiences and product lines.
- Own and optimise marketing across the retention lifecycle including onboarding, upsell, cross‑sell and dormancy.
- Own retention performance measurement and reporting.
- Partner with product, propositions and digital teams to support the launch of new products and services.
- Lead customer readiness activity, ensuring customers understand, adopt and engage with new propositions.
- Line‑manage and develop a high‑performing team, fostering a positive, collaborative and inclusive culture.
Key Qualifications
- Experience in customer readiness or go‑to‑market support for new products and services.
- Proven track record in upsell and cross‑sell campaign delivery with strong experience in email marketing, content marketing and integrated campaigns.
- Deep understanding of customer journey mapping and lifecycle optimisation.
- Advanced capability in data analysis, reporting and visualisation, with the ability to translate data into action.
- Experience managing and developing teams, with strong leadership and people‑management skills.
- Excellent stakeholder management and communication skills.
Benefits & Culture
- Permanent hybrid ways of working where roles allow.
- Six weeks holiday plus bank holidays per year.
- A wide range of development opportunities to support personal and professional growth.
- Pension scheme with better‑than‑market employer contribution options.
- Social impact benefit schemes.
- Diversity and inclusion focus – attract, retain and develop the best talent at all levels, ensuring every voice matters.
Marketing Manager - Retention in City of Westminster employer: Charities Aid Foundation
CAF is an exceptional employer that prioritises employee growth and well-being, offering a permanent hybrid working model and six weeks of holiday plus bank holidays each year. With a strong focus on diversity and inclusion, the company fosters a collaborative culture where every voice is valued, while providing extensive development opportunities to enhance both personal and professional skills. This role as a Marketing Manager - Retention not only allows you to make a significant impact on customer engagement but also positions you within a supportive environment that champions social responsibility.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Retention in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Charities Aid Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Charities Aid Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Charities Aid Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Charities Aid Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Retention in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Charities Aid Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Charities Aid Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Charities Aid Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Charities Aid Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Charities Aid Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Charities Aid Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
