At a Glance
- Tasks: Drive customer retention strategies and enhance customer engagement through impactful campaigns.
- Company: Join CAF, a leading charity-focused organisation making a difference in society.
- Benefits: Enjoy six weeks holiday, hybrid working, and excellent personal development opportunities.
- Other info: Be part of a collaborative team dedicated to social progress and community support.
- Why this job: Make a real impact on customer experiences while growing your marketing skills.
- Qualifications: Experience in customer retention or lifecycle marketing with strong leadership abilities.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for a 6 month maternity cover with an immediate start date.
The Senior Marketing Manager – Retention is responsible for driving customer lifetime value across CAF’s individual, corporate and intermediary audiences. This role focuses on retaining, engaging and growing existing customers, delivering upsell and cross‑sell opportunities through high-impact content, campaigns and customer journeys. You will lead the development of end-to-end customer lifecycle strategies, with a particular focus on onboarding, re‑engagement and dormancy, ensuring customers realise the full value of CAF’s products and services. This is a highly strategic and hands‑on role requiring strong leadership, data fluency and collaboration across product, digital, product and customer teams.
As our Senior Marketing Manager – Retention you will:
- Develop and deliver CAF’s customer retention strategy across key audiences and product lines
- Own and optimise marketing across the retention lifecycle including onboarding, upsell, cross‑sell and dormancy.
- Own retention performance measurement and reporting.
- Partner with product, propositions and digital teams to support the launch of new products and services.
- Lead customer readiness activity, ensuring customers understand, adopt and engage with new propositions.
- Line manage and develop a high‑performing team, fostering a positive, collaborative and inclusive culture.
Who we are looking for:
This role is for you if you have experience of working in customer retention, lifecycle marketing or CRM marketing or have relevant transferable skills and are keen to make a difference to society. We are looking for:
- Experience in customer readiness or go‑to‑market support for new products and services.
- Proven track record in upsell and cross‑sell campaign delivery with strong experience in email marketing, content marketing and integrated campaigns.
- Deep understanding of customer journey mapping and lifecycle optimisation.
- Advanced capability in data analysis, reporting and visualisation, with the ability to translate data into action.
- Experience managing and developing teams, with strong leadership and people management skills.
- Excellent stakeholder management and communication skills.
What CAF offers as an employer:
- Permanently hybrid ways of working where roles allow.
- Six weeks holiday plus bank holidays per year.
- A wide range of development opportunities to support personal and professional growth.
- Pension scheme with better‑than‑market employer contribution options.
About CAF:
At Charities Aid Foundation we accelerate social progress by providing essential connections between donors, charities and communities. We safeguard and deliver vital donations, offer expert advisory services and financial products to donors and charities, and provide tailored charity banking through our award‑winning bank CAF Bank. Our purpose is to enable a better landscape for giving and a fair and sustainable future for all.
Senior Marketing Manager - Retention (FTC) in London employer: Charities Aid Foundation (CAF)
At the Charities Aid Foundation (CAF), we pride ourselves on being a people-focused employer dedicated to social impact and community development. As an Impact & Performance Data Executive, you will enjoy a permanent hybrid working model, extensive personal and professional growth opportunities, and a competitive pension scheme with above-market contributions. Join us in a collaborative environment where your contributions directly support meaningful change and help shape the future of charitable giving.
Contact Details:
Charities Aid Foundation (CAF) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Retention (FTC) in London
✨Dive into Local Events
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We think you need these skills to ace Senior Marketing Manager - Retention (FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Charities Aid Foundation (CAF) from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Charities Aid Foundation (CAF) specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Charities Aid Foundation (CAF)
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Charities Aid Foundation (CAF), your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Charities Aid Foundation (CAF) you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Charities Aid Foundation (CAF) that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Charities Aid Foundation (CAF), so think on your feet and don't hesitate to showcase your creativity!
