At a Glance
- Tasks: Lead retention marketing strategies to boost customer engagement and lifetime value.
- Company: Join Charities Aid Foundation, a leader in charitable giving.
- Benefits: Competitive pay, flexible working options, and a chance to make a difference.
- Other info: Opportunity to work in a dynamic environment with a focus on social impact.
- Why this job: Drive impactful campaigns that enhance customer relationships and support charitable causes.
- Qualifications: Experience in marketing, team leadership, and a passion for customer engagement.
The predicted salary is between 40000 - 50000 £ per year.
Charities Aid Foundation (CAF) is seeking a Senior Marketing Manager – Retention to drive customer lifetime value across individual, corporate and intermediary audiences.
The role focuses on onboarding, re-engagement and dormancy, delivering upsell and cross-sell opportunities through high-impact content and campaigns.
You will lead end-to-end lifecycle strategies, collaborate with product and digital teams, and line-manage a high-performing team to deliver measurable retention outcomes.
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Retention Marketing Lead (6‑Month Maternity Cover) in London employer: Charities Aid Foundation (CAF)
At the Charities Aid Foundation (CAF), we pride ourselves on being a people-focused employer dedicated to social impact and community development. As an Impact & Performance Data Executive, you will enjoy a permanent hybrid working model, extensive personal and professional growth opportunities, and a competitive pension scheme with above-market contributions. Join us in a collaborative environment where your contributions directly support meaningful change and help shape the future of charitable giving.
Contact Details:
Charities Aid Foundation (CAF) Recruitment Team
