Charisma Beauty, Skincare & Laser | Norwich
£28,500 starting salary + operations team bonus scheme
Four-day working week | 32 paid hours | Based at our Timberhill salon
Reports to: Charlotte Sims, Founder and Business Owner
For over 22 years, Charisma has been helping people feel confident, cared for and comfortable in their own skin.
We have grown through personal relationships, trusted expertise and a genuine commitment to looking after our clients. In 2026, we opened our new flagship salon on Timberhill in Norwich, creating a beautiful home for the next stage of our business.
Now, I’m looking for an experienced, creative and commercially minded Head of Marketing to help us realise its potential.
My ambitions for Charisma are clear: to strengthen our position as a trusted destination for skincare, laser and beauty; grow our advanced treatment business; build our Skin Collective memberships; and nurture lasting relationships with clients who love coming back.
We have the expertise, the treatments, the stories and the ambition. I need someone who can bring them together through thoughtful, consistent marketing that inspires people to take the next step.
Someone who will get to know our business, care about its success and take real ownership of helping it grow.
A career with room for your life
I want your career at Charisma to support both your ambitions and your life outside work.
- A four-day working week: 32 paid hours across four days, with your regular working days agreed to suit you. Each day includes eight working hours plus a 45-minute unpaid break.
- Starting salary of £28,500 per year, with a salary review after six months.
- Participation in our operations team bonus structure, with the opportunity to earn additional rewards under the scheme.
- A personal development budget to support your skills, confidence and continued growth.
- Staff treatment and product benefits, helping you enjoy and experience the services you will bring to life through your marketing.
- Creative ownership and a voice in the business: work directly with me, contribute your expertise and see your ideas make a difference.
- Room to grow with Charisma, with opportunities to shape the marketing function as the business develops.
- A warm, supportive team culture, where you are valued as a person and encouraged to succeed.
A brighter future, together
My mission is to grow Charisma in a way that creates a brighter future for the people within it.
I believe business growth should create opportunities for our team: to develop their careers, increase their earnings and enjoy a better balance between work and life. My ambition is for us to work smarter, not harder—building a successful business where people can thrive professionally and personally.
You will join a passionate, supportive team with a family feel, where you are known as a person, your ideas are heard and your contribution matters.
My vision is for Charisma to become Norwich’s standout destination for beauty, skincare and laser, combining exceptional treatment results with heartfelt care—and creating a workplace where our team can build fulfilling careers and lives.
The values we live by
Always Deliver My Personal 100%
We take pride in our work, take responsibility for our contribution and bring our personal best to what we do.
Kindness First
We treat our clients and each other with kindness, thoughtfulness and respect. We support one another and celebrate each other’s successes.
Really Care
We care about the people behind every appointment, the quality of our work and the future we are building together.
The opportunity
You will lead Charisma’s marketing, working directly with me to turn our business goals into a clear strategy and a practical plan.
You will also deliver that plan: filming treatments, creating content, writing emails, developing campaigns, updating our website and reviewing results.
This is a senior, hands-on role within an independent business. You should be as comfortable discussing campaign performance as you are picking up a camera, interviewing a therapist or writing a compelling client email.
You will have the opportunity to shape how marketing works at Charisma, introduce stronger systems and bring your own ideas to life. As the business develops, there will be scope to help shape the future of the marketing function.
Your purpose
To generate measurable, sustainable growth by helping more of the right people discover Charisma, understand what we offer, book with confidence and build a lasting relationship with us.
What you will own
Marketing strategy and campaigns
- Develop and deliver a marketing plan aligned with our revenue goals, treatment priorities and appointment capacity.
- Own the marketing calendar, bringing together advanced skincare, laser, Skin Collective, VIP programmes, retail, gifting and events.
- Balance new client acquisition with retention, repeat bookings and introducing existing clients to relevant treatments.
- Manage agreed budgets and external support, taking responsibility for delivering campaigns and improving results.
Content, social media and brand
- Maintain Charisma’s warm, knowledgeable and personal voice across every channel.
- Plan, capture, edit and publish photography, video and written content for Facebook, Instagram and other relevant platforms.
- Bring our expertise to life through treatment explainers, therapist features, testimonials and client journeys.
- Work with me on our regular Ask Charlotte articles and their distribution.
- Create branded materials for email, our website, salon screens and print.
- Manage social engagement and coordinate enquiries with our client journey team.
- Maintain an organised content library with appropriate client permissions.
Email, client relationships and memberships
- Plan, write and deliver engaging email campaigns covering education, treatments, memberships, events and client updates.
- Use client interests and treatment history to make communications relevant and personal.
- Develop welcome, nurture, rebooking and reactivation communications with the client journey team.
- Lead marketing for Skin Collective and VIP programmes, supporting both sign-ups and ongoing engagement.
- Maintain good database practices and monitor how campaigns contribute to enquiries and bookings.
Website, search and paid advertising
- Keep our website, landing pages, Google Business Profile and relevant listings accurate and current.
- Develop useful search-focused content and improve the journey from discovering a treatment to enquiring or booking.
- Own paid social and Google Ads planning and performance, delivering campaigns directly or managing agreed specialist support.
- Coordinate advertising, landing pages and follow‑up communications.
- Check enquiry and booking tracking, resolving gaps with technical support where needed.
Events and local partnerships
- Plan and promote showcases, launches, VIP experiences and seasonal campaigns.
- Coordinate materials, communications and content capture with the salon team.
- Build relevant relationships with local businesses, creators, organisations and media.
- Keep in‑salon marketing consistent with our wider campaigns.
Reporting and improvement
- Track marketing spend, qualified enquiries, bookings and attributable revenue where data is available.
- Review lead quality and enquiry‑to‑booking performance with the client journey team.
- Give me clear updates on what is working, what needs to change and your recommendations.
- Test ideas, apply what you learn and keep budgets, assets and account access organised.
Working together
You will work closely with me, our therapists and our reception and client journey colleagues, planning content around appointments and protecting the client experience.
You will own marketing delivery and demand generation. Our client journey colleagues will manage individual enquiry follow‑up and booking conversations, with shared reporting so we can understand and improve the full journey together.
About you
You have proven experience planning and delivering marketing campaigns, with examples of how your work has contributed to enquiries, sales, bookings or customer retention.
You bring:
- Strong experience in digital marketing, social media, email and website management.
- Excellent copywriting and the ability to capture an established brand voice.
- Confidence capturing and editing photography and short‑form video.
- Proficiency in Canva, Adobe Creative Suite or comparable tools.
- Experience using client databases, email platforms and audience segmentation.
- A practical understanding of paid social, Google Ads, SEO and website conversion.
- The ability to interpret performance data and turn it into useful decisions.
- Strong organisation, attention to detail and confidence managing your own workload.
- Warmth, initiative and a collaborative approach.
Experience in beauty, skincare, aesthetics, wellness, hospitality or another appointment‑based consumer business would be valuable. Above all, I want evidence that you can understand an audience, communicate clearly and deliver results.
Familiarity with Phorest, GA4, Meta Ads Manager, Google Ads and website content systems would be helpful, alongside a willingness to learn.
The kind of person who will thrive here
You enjoy taking ownership and seeing a project through. You care about the quality of the work and what happens after it is published.
You can spot a story in a therapist’s explanation, a client’s question or a moment in the salon—and turn it into something people want to watch or read.
You are comfortable working directly with me as a founder who cares deeply about her business, contributing your expertise and turning ideas into a manageable plan.
What success will look like
In your first three months, you will understand our clients and business priorities, review our existing marketing, agree a focused plan with me and establish consistent campaigns and clear reporting.
Over time, I will measure your contribution against agreed targets for qualified enquiries, bookings, membership growth, retention and marketing efficiency, taking account of our budget and treatment capacity.
Charlotte’s leadership commitment: Lift My Team Higher
I am here to make sure they grow, thrive and live their best lives.
As an inspirator, my purpose is to lift every member of my team higher than they ever believed they could go. I want them to feel supported, valued and truly at home within Charisma.
I care deeply about their growth, their confidence, their goals and their happiness both inside and outside of Charisma. I want them to earn well, live well and enjoy a work life balance that lets them thrive.
I will create an environment where they feel safe, appreciated and inspired every single day.
My mission as their leader is to cheer them on, champion their success and build a workplace where every person feels like family — not because they work here, but because they truly belong here.
I will be their biggest cheerleader.
What you can expect from me and the team
- A full‑time role with meaningful ownership and direct access to the business owner.
- An established independent brand with more than two decades of client relationships and experience.
- A beautiful salon with extensive opportunities for content and storytelling.
- A knowledgeable team whose expertise you can bring to a wider audience.
- The opportunity to shape our marketing approach and see the impact of your work.
- Scope for your responsibilities to develop as the business grows.
The role is primarily based at our Timberhill salon in Norwich, where you can work closely with our team and capture the experiences that make Charisma special.
Some planned evening or weekend work will be needed for events and launches. The arrangements for this will be agreed as part of your working pattern.
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