Supporter Retention Manager - Shaftesbury
Supporter Retention Manager - Shaftesbury

Supporter Retention Manager - Shaftesbury

London Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategies to strengthen supporter relationships and enhance loyalty.
  • Company: Join Shaftesbury, a 180-year-old charity transforming lives for people with disabilities.
  • Benefits: Enjoy flexible working options and the chance to make a real impact.
  • Why this job: Be part of a mission-driven team that values creativity and collaboration.
  • Qualifications: Experience in supporter engagement and strong communication skills are essential.
  • Other info: Applications are open until 21st July 2025; apply early to secure your chance!

The predicted salary is between 28800 - 43200 £ per year.

We are delighted to be working with Shaftesbury, the disability charity that enables each child, young person and adult to live a life that adds up for them. Building on a 180-year track record, they work to improve the quality of life for people with disabilities through a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland.

The charity now seeks an experienced Supporter Retention Manager to join their team. With exceptional stewardship and people skills, the successful Supporter Retention Manager will be responsible for developing and delivering strategies that strengthen relationships with supporters to ensure they feel valued, engaged, and connected to Shaftesbury’s mission. This role focuses on enhancing supporter loyalty and lifetime value through personalised, insight-led communications and stewardship initiatives.

Working across a range of channels—including direct mail, telemarketing, gaming, and digital—you will drive income growth by deepening engagement and identifying opportunities to increase income from existing supporters.

The successful candidate will:

  • Bring proven experience in developing and delivering innovative supporter engagement strategies across multiple channels including digital, direct mail, and print.
  • Demonstrate strong analytical skills with a deep understanding of audience segmentation and donor journeys to drive retention and growth.
  • Excel in managing multiple fundraising campaigns from concept to execution, consistently meeting or exceeding income targets.
  • Be a compelling communicator with the ability to write persuasive fundraising copy and deliver engaging presentations to diverse audiences.
  • Thrive in a collaborative, fast-paced environment, showing excellent time management, attention to detail, and a proactive, flexible approach to teamwork.
  • Be a collaborative, team player with the ability to work under pressure and deliver outcomes to tight deadlines with exceptional project management skills.

Experience of working with telemarketing or similar agencies to drive revenue is desirable, but not essential, as is experience with legacy marketing and gaming products and a familiarity with digital marketing/fundraising, and email automation tools. Knowledge of care sector fundraising, local authority funding and HMRC Gift aid processes would also be an advantage.

Your application should include your CV and supporting statement. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.

Closing date: 21st July 2025. Applications are being reviewed by Charisma on a rolling basis, so please apply without delay to avoid disappointment.

Supporter Retention Manager - Shaftesbury employer: Charisma Charity Recruitment

Shaftesbury is an exceptional employer dedicated to making a meaningful impact in the lives of individuals with disabilities. With a rich history spanning 180 years, the charity fosters a supportive and inclusive work culture that prioritises employee growth through continuous learning and development opportunities. Located in Shaftesbury, employees benefit from a collaborative environment where innovative ideas are encouraged, and every team member plays a vital role in enhancing supporter engagement and loyalty.
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Contact Detail:

Charisma Charity Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Supporter Retention Manager - Shaftesbury

✨Tip Number 1

Familiarise yourself with Shaftesbury's mission and values. Understanding their approach to disability care and how they engage with supporters will help you tailor your conversations and demonstrate genuine interest during interviews.

✨Tip Number 2

Network with professionals in the charity sector, especially those involved in supporter engagement and retention. Attend relevant events or webinars to gain insights and make connections that could benefit your application.

✨Tip Number 3

Prepare examples of successful fundraising campaigns you've managed, focusing on your analytical skills and how you've used audience segmentation to drive retention. Be ready to discuss these in detail during interviews.

✨Tip Number 4

Stay updated on the latest trends in digital marketing and fundraising. Being knowledgeable about current tools and strategies will show your commitment to innovation in supporter engagement, which is crucial for this role.

We think you need these skills to ace Supporter Retention Manager - Shaftesbury

Supporter Engagement Strategies
Analytical Skills
Audience Segmentation
Donor Journey Mapping
Fundraising Campaign Management
Persuasive Writing
Presentation Skills
Time Management
Attention to Detail
Project Management
Collaboration
Flexibility
Telemarketing Experience
Digital Marketing Knowledge
Email Automation Tools Familiarity
Care Sector Fundraising Knowledge
Local Authority Funding Understanding
HMRC Gift Aid Processes Knowledge

Some tips for your application 🫡

Understand the Role: Read the job description carefully to understand the key responsibilities and required skills for the Supporter Retention Manager position. Tailor your application to highlight how your experience aligns with these requirements.

Craft a Compelling Supporting Statement: Your supporting statement should clearly demonstrate your passion for the charity's mission and your relevant experience in supporter engagement strategies. Use specific examples to showcase your achievements in similar roles.

Highlight Analytical Skills: Since the role requires strong analytical skills, make sure to include examples of how you've used data to drive decisions in previous positions. Discuss your experience with audience segmentation and donor journeys.

Showcase Communication Skills: As a compelling communicator is essential for this role, provide examples of persuasive fundraising copy you’ve written or presentations you’ve delivered. This will help demonstrate your ability to engage diverse audiences effectively.

How to prepare for a job interview at Charisma Charity Recruitment

✨Understand Shaftesbury's Mission

Before the interview, take some time to research Shaftesbury and their mission. Understanding their values and the impact they have on the community will help you articulate how your skills align with their goals.

✨Showcase Your Engagement Strategies

Be prepared to discuss specific examples of innovative supporter engagement strategies you've developed in the past. Highlight how these strategies led to increased retention and income growth, as this is a key focus for the role.

✨Demonstrate Analytical Skills

Since the role requires strong analytical skills, be ready to talk about how you've used data to inform your decisions. Discuss your experience with audience segmentation and donor journeys, and how these insights have driven successful campaigns.

✨Prepare for Collaborative Scenarios

Given the collaborative nature of the role, think of examples where you've worked effectively in a team. Be ready to discuss how you manage multiple projects under pressure and how you contribute to a positive team dynamic.

Supporter Retention Manager - Shaftesbury
Charisma Charity Recruitment
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