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- Tasks: Lead events and sales strategy to drive income and partnerships in a vibrant arts centre.
- Company: Rich Mix, a cultural hub in the heart of Shoreditch, East London.
- Benefits: Hybrid working, 25-30 days annual leave, EAP, and pension.
- Why this job: Shape the future of culture while maximising revenue and community impact.
- Qualifications: Proven experience in events leadership and business development.
- Other info: Join a diverse team and make a real difference in the community.
The predicted salary is between 50000 - 65000 £ per year.
Drive income, grow partnerships and unlock the full commercial potential of a dynamic arts centre and cultural hub in the heart of Shoreditch in East London. Are you a commercially driven events leader who can turn opportunity into income? Can you lead a team to deliver growth, conversion and an exceptional client experience? Rich Mix is East London’s home for culture and creativity, connecting diverse audiences through film, performance and community engagement.
As Head of Events & Sales, you will lead earned income growth across hires, workspaces and corporate partnerships. Reporting to the Head of Finance and as a senior member of the Management Team, you will shape and deliver a commercially focused strategy, strengthen pipeline and conversion, and lead a high‑performing team to maximise revenue and impact. Your work will not only elevate our earned income but deepen the value we deliver to clients, residents and the wider community we serve.
Key responsibilities
- Lead and deliver events and sales strategy to grow income and occupancy
- Drive business development, partnerships and repeat bookings
- Manage the sales pipeline, forecasting and performance reporting
- Lead, motivate and develop the Events & Sales Team
- Oversee end‑to‑end delivery of hires, ensuring quality, compliance and ROI
Benefits
- Hybrid working (up to 2 days remote)
- 25 days annual leave (rising to 30), plus EAP and pension
Please see the candidate pack for full details. Your application should include your CV and supporting statement. Closing date: Wednesday 22 April 2026. Charisma vetting interviews are being actioned on a rolling basis, please apply as soon as possible to avoid disappointment. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.
Head of Events & Sales - Rich Mix in London employer: Charisma Charity Recruitment
Contact Detail:
Charisma Charity Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Events & Sales - Rich Mix in London
✨Tip Number 1
Network like a pro! Attend industry events, workshops, and meet-ups in Shoreditch to connect with potential partners and clients. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies highlighting your past successes in events and sales. This will give you an edge when discussing how you can drive income and grow partnerships at Rich Mix.
✨Tip Number 3
Prepare for interviews by researching Rich Mix’s current events and partnerships. Tailor your responses to demonstrate how your experience aligns with their mission of connecting diverse audiences through culture and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Rich Mix team.
We think you need these skills to ace Head of Events & Sales - Rich Mix in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Events & Sales role. Highlight your achievements in driving income and managing teams, as these are key to what we’re looking for.
Craft a Compelling Supporting Statement: Use your supporting statement to tell us why you’re the perfect fit for this position. Share specific examples of how you've successfully led events and sales strategies in the past, and how you can bring that expertise to Rich Mix.
Showcase Your Commercial Acumen: Since this role is all about driving income and partnerships, make sure to emphasise your commercial mindset. Talk about how you've turned opportunities into revenue before, and how you plan to do it at Rich Mix.
Apply Early!: Don’t wait until the last minute to submit your application. We’re reviewing applications on a rolling basis, so the sooner you apply through our website, the better your chances of standing out!
How to prepare for a job interview at Charisma Charity Recruitment
✨Know Your Numbers
As a Head of Events & Sales, you'll need to demonstrate your understanding of income growth and sales metrics. Brush up on key performance indicators relevant to the role, such as occupancy rates and revenue forecasts. Be ready to discuss how you've driven income in previous roles.
✨Showcase Your Leadership Skills
This position requires leading a high-performing team, so be prepared to share examples of how you've motivated and developed teams in the past. Think about specific strategies you've used to enhance team performance and client satisfaction.
✨Understand the Community Impact
Rich Mix is all about connecting with diverse audiences. Research their community engagement initiatives and think about how you can contribute to this mission. Be ready to discuss how your events can deepen the value delivered to clients and the wider community.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle challenges. Prepare scenarios where you've successfully managed events or partnerships under pressure. Use the STAR method (Situation, Task, Action, Result) to structure your responses.