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- Tasks: Create and manage engaging content for social media and digital marketing campaigns.
- Company: Join Charbonnel et Walker, a luxury brand known for exquisite chocolates.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make an impact in the luxury market while showcasing your creativity and marketing skills.
- Qualifications: 2+ years in digital marketing, strong SEO knowledge, and excellent content creation skills.
- Other info: Inclusive workplace with a focus on merit and skills.
The predicted salary is between 36000 - 60000 £ per year.
Charbonnel et Walker is a prestigious brand known for its luxury chocolates and confections. Our mission is to deliver exceptional quality and craftsmanship, while maintaining our heritage and premium image. We foster a culture of excellence, creativity, and customer focus. An exciting opportunity has arisen for a Digital Marketing Specialist who will be responsible for content creation, planning and scheduling for social media and customer communications - driving online presence and building brand awareness across digital channels.
Responsible for executing and optimizing online campaigns, this person will manage the planning, delivery and analysis, along with recommending data‑driven strategies to achieve marketing goals.
Your responsibilities:
- Creating, scheduling and reporting on content across a range of social media platforms
- Developing and implementing digital marketing campaigns across paid, owned, and earned channels
- Managing and optimizing SEO to improve website visibility and rankings
- Running paid ad campaigns whilst optimizing budgets, target audience and creative assets
- Tracking and analysing key performance indicators with Google Analytics, Search Console
- Conducting competitor research and market trend analysis to identify growth opportunities
- Collating and presenting campaign performance summaries with actionable recommendations
What we are looking for:
- Proven experience as a successful Social Media content creator, with a minimum of two years of digital marketing experience (agency or in‑house)
- Strong knowledge of SEO, social media ads, and email marketing
- Proficiency in Google Analytics, Google Ads and marketing automation platforms (e.g., Mailchimp)
- Experience with A/B testing, conversion optimisation, and data‑driven decision‑making
- Excellent copywriting and content creation skills, to convey brand voice with authenticity
- Ability to manage multiple projects and meet deadlines
- Degree in marketing or equivalent industry experience
- Certifications in Google Ads
- Experience with WordPress
- Familiarity with graphic design tools (Canva, Adobe Creative Suite)
- Knowledge of influencer marketing and affiliate strategies
If this opportunity interests you, we’d welcome the chance to discuss it further and look forward to hearing from you. Please feel free to direct emails to katherinem@charbonnel.co.uk
We are an equal opportunities employer committed to fostering an inclusive workplace. All employment decisions are based on merit, skills, and experience, and we welcome applications from all qualified individuals.
Digital Marketing & Social Media Specialist employer: Charbonnel et Walker
Contact Detail:
Charbonnel et Walker Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Social Media Specialist
✨Tip Number 1
Get your online presence sorted! Make sure your LinkedIn and other social media profiles reflect your skills in digital marketing and social media. Showcase your best work, whether it's campaigns you've run or content you've created.
✨Tip Number 2
Network like a pro! Reach out to industry professionals on platforms like LinkedIn. Join relevant groups and participate in discussions to get your name out there. You never know who might have a lead on your dream job!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SEO, Google Analytics, and social media strategies. Be ready to discuss how you've used data to drive decisions in past roles. We love seeing candidates who can back up their claims with real examples!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Charbonnel et Walker. Don’t miss out on this opportunity!
We think you need these skills to ace Digital Marketing & Social Media Specialist
Some tips for your application 🫡
Show Off Your Creativity: As a Digital Marketing Specialist, creativity is key! Make sure your application reflects your unique style and showcases your content creation skills. Use engaging language and don’t be afraid to let your personality shine through.
Tailor Your Application: We want to see how you fit into our world of luxury chocolates! Tailor your CV and cover letter to highlight relevant experience in digital marketing and social media. Mention specific campaigns you've worked on that align with our brand values.
Highlight Your Analytical Skills: Data-driven decision-making is crucial for this role. Be sure to mention your experience with Google Analytics and any successful campaigns you've optimised based on data insights. Show us how you can turn numbers into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Charbonnel et Walker
✨Know Your Stuff
Before the interview, dive deep into Charbonnel et Walker's brand values and their product range. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their mission of delivering exceptional quality.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Bring examples of successful campaigns you've managed, especially those that involved SEO and social media ads. Be ready to discuss your creative process and how you can bring that flair to their luxury brand.
✨Data-Driven Mindset
Since the role involves analysing key performance indicators, brush up on your Google Analytics skills. Be prepared to discuss how you've used data to optimise campaigns in the past. Sharing specific metrics or results from your previous roles can really impress them!
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current digital marketing strategies or how they measure success for their campaigns. This shows that you're not just interested in the role, but also in contributing to their ongoing success.